{"id":14037,"date":"2025-04-27T13:18:00","date_gmt":"2025-04-27T06:18:00","guid":{"rendered":"https:\/\/luckydoor.vn\/fts-demo\/?post_type=article&p=14037"},"modified":"2025-11-27T13:21:40","modified_gmt":"2025-11-27T06:21:40","slug":"canh-bao-som-co-cau-san-pham-bao-hiem-phi-nhan-tho","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/canh-bao-som-co-cau-san-pham-bao-hiem-phi-nhan-tho\/","title":{"rendered":"C\u1ea3nh b\u00e1o s\u1edbm c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m phi nh\u00e2n th\u1ecd"},"content":{"rendered":"\n

(\u0110TCK)\u00a0B\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 xe c\u01a1 gi\u1edbi \u0111ang l\u00e0 2 \u201cm\u0169i nh\u1ecdn\u201d doanh thu c\u1ee7a h\u1ea7u h\u1ebft doanh nghi\u1ec7p phi nh\u00e2n th\u1ecd. Tuy v\u1eady, vi\u1ec7c qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o 2 nghi\u1ec7p v\u1ee5 n\u00e0y c\u0169ng t\u1ea1o s\u1ee9c \u00e9p l\u00ean c\u00e1c doanh nghi\u1ec7p.
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C\u1ea1nh tranh trong nghi\u1ec7p v\u1ee5 b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi r\u1ea5t gay g\u1eaft<\/em>
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V\u01b0\u1ee3t ng\u01b0\u1ee1ng 60% t\u1ed5ng doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n\n\n\n

Trong c\u01a1 c\u1ea5u doanh thu c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u1ea3o hi\u1ec3m phi nh\u00e2n th\u1ecd Vi\u1ec7t Nam hi\u1ec7n nay, 2 nghi\u1ec7p v\u1ee5 b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi \u0111ang ng\u00e0y c\u00e0ng chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn, hi\u1ec7n \u0111\u00e3 v\u01b0\u1ee3t ng\u01b0\u1ee1ng 60% t\u1ed5ng doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a Hi\u1ec7p h\u1ed9i B\u1ea3o hi\u1ec3m Vi\u1ec7t Nam (IAV) trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2025 cho th\u1ea5y, doanh thu b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe (bao g\u1ed3m b\u1ea3o hi\u1ec3m tai n\u1ea1n con ng\u01b0\u1eddi v\u00e0 b\u1ea3o hi\u1ec3m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe) \u0111\u1ea1t 5.652 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm t\u1ef7 tr\u1ecdng 38,5% v\u00e0 t\u0103ng 17,4% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, b\u1ed3i th\u01b0\u1eddng \u0111\u1ea1t 1.144 t\u1ef7 \u0111\u1ed3ng, t\u1ef7 l\u1ec7 b\u1ed3i th\u01b0\u1eddng 20,2%; doanh thu b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi \u0111\u1ea1t 3.482 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm t\u1ef7 tr\u1ecdng 23,7% v\u00e0 t\u0103ng 15,8% so v\u1edbi c\u00f9ng k\u1ef3, b\u1ed3i th\u01b0\u1eddng \u0111\u1ea1t 1.204 t\u1ef7 \u0111\u1ed3ng, t\u1ef7 l\u1ec7 b\u1ed3i th\u01b0\u1eddng 34,6%; doanh thu b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n v\u00e0 b\u1ea3o hi\u1ec3m k\u1ef9 thu\u1eadt \u0111\u1ea1t 3.660 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm t\u1ef7 tr\u1ecdng 24,9% v\u00e0 gi\u1ea3m 7,3% so v\u1edbi c\u00f9ng k\u1ef3, b\u1ed3i th\u01b0\u1eddng \u0111\u1ea1t 791 t\u1ef7 \u0111\u1ed3ng, t\u1ef7 l\u1ec7 b\u1ed3i th\u01b0\u1eddng 21,6%; doanh thu b\u1ea3o hi\u1ec3m t\u00e0u (bao g\u1ed3m b\u1ea3o hi\u1ec3m th\u00e2n t\u00e0u, b\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m d\u00e2n s\u1ef1 c\u1ee7a ch\u1ee7 t\u00e0u v\u00e0 b\u1ea3o hi\u1ec3m P&I) \u0111\u1ea1t 640 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm t\u1ef7 tr\u1ecdng 4,4% v\u00e0 t\u0103ng 14,1% so v\u1edbi c\u00f9ng k\u1ef3, b\u1ed3i th\u01b0\u1eddng \u0111\u1ea1t 123 t\u1ef7 \u0111\u1ed3ng, t\u1ef7 l\u1ec7 b\u1ed3i th\u01b0\u1eddng 19,3%; doanh thu b\u1ea3o hi\u1ec3m h\u00e0ng h\u00f3a v\u1eadn chuy\u1ec3n \u0111\u1ea1t 547 t\u1ef7 \u0111\u1ed3ng, chi\u1ebfm t\u1ef7 tr\u1ecdng 3,7% v\u00e0 t\u0103ng 1,1% so v\u1edbi c\u00f9ng k\u1ef3, b\u1ed3i th\u01b0\u1eddng \u0111\u1ea1t 100 t\u1ef7 \u0111\u1ed3ng, t\u1ef7 l\u1ec7 b\u1ed3i th\u01b0\u1eddng 18,4%. Doanh thu c\u00e1c nghi\u1ec7p v\u1ee5 b\u1ea3o hi\u1ec3m kh\u00e1c g\u1ed3m b\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t 404 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 9%); b\u1ea3o hi\u1ec3m h\u00e0ng kh\u00f4ng \u0111\u1ea1t 102 t\u1ef7 \u0111\u1ed3ng (gi\u1ea3m 15,6%); b\u1ea3o hi\u1ec3m t\u00edn d\u1ee5ng v\u00e0 r\u1ee7i ro t\u00e0i ch\u00ednh \u0111\u1ea1t 166 t\u1ef7 \u0111\u1ed3ng (gi\u1ea3m 8,6%); b\u1ea3o hi\u1ec3m n\u00f4ng nghi\u1ec7p \u0111\u1ea1t 8 t\u1ef7 \u0111\u1ed3ng (gi\u1ea3m 22,1%); b\u1ea3o hi\u1ec3m b\u1ea3o l\u00e3nh \u0111\u1ea1t 12 t\u1ef7 \u0111\u1ed3ng (t\u0103ng 43,8%).<\/p>\n\n\n\n

Trong n\u0103m 2024, b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 xe c\u01a1 gi\u1edbi c\u0169ng l\u00e0 2 nghi\u1ec7p v\u1ee5 d\u1eabn \u0111\u1ea7u v\u1ec1 doanh thu v\u1edbi t\u1ef7 tr\u1ecdng kho\u1ea3ng 58% trong t\u1ed5ng doanh thu ph\u00ed b\u1ea3o hi\u1ec3m, v\u01b0\u1ee3t xa c\u00e1c nghi\u1ec7p v\u1ee5 kh\u00e1c nh\u01b0 b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n, b\u1ea3o hi\u1ec3m h\u00e0ng h\u1ea3i, b\u1ea3o hi\u1ec3m tr\u00e1ch nhi\u1ec7m d\u00e2n s\u1ef1 hay b\u1ea3o hi\u1ec3m k\u1ef9 thu\u1eadt. S\u1ee9c h\u00fat c\u1ee7a 2 m\u1ea3ng n\u00e0y \u0111\u1ebfn t\u1eeb nhu c\u1ea7u ti\u00eau d\u00f9ng l\u1edbn v\u00e0 xu h\u01b0\u1edbng n\u00e2ng cao nh\u1eadn th\u1ee9c b\u1ea3o v\u1ec7 t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/p>\n\n\n\n

Nh\u00ecn l\u1ea1i c\u00e1c n\u0103m tr\u01b0\u1edbc n\u1eefa c\u0169ng cho th\u1ea5y t\u1ef7 tr\u1ecdng \u0111\u00f3ng g\u00f3p c\u1ee7a b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi trong t\u1ed5ng doanh thu th\u1ecb tr\u01b0\u1eddng phi nh\u00e2n th\u1ecd v\u1eabn lu\u00f4n gi\u1eef \u1edf m\u1ee9c tr\u00ean d\u01b0\u1edbi 50%.<\/p>\n\n\n\n

 B\u1edfi v\u1eady, c\u00f3 \u00fd ki\u1ebfn lo ng\u1ea1i s\u1ef1 ph\u1ee5 thu\u1ed9c qu\u00e1 m\u1ee9c v\u00e0o 2 nghi\u1ec7p v\u1ee5 n\u00e0y \u0111ang t\u1ea1o ra s\u1ef1 m\u1ea5t c\u00e2n \u0111\u1ed1i trong c\u01a1 c\u1ea5u doanh thu. Nhi\u1ec1u doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m hi\u1ec7n c\u00f3 \u0111\u1ebfn 60% doanh thu \u0111\u1ebfn t\u1eeb b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi, trong khi h\u01a1n 10 nghi\u1ec7p v\u1ee5 c\u00f2n l\u1ea1i ch\u1ec9 \u0111\u00f3ng g\u00f3p ph\u1ea7n nh\u1ecf.<\/p>\n\n\n\n

S\u1ef1 m\u1ea5t c\u00e2n \u0111\u1ed1i n\u00e0y kh\u00f4ng ch\u1ec9 khi\u1ebfn danh m\u1ee5c doanh thu k\u00e9m \u0111a d\u1ea1ng, m\u00e0 c\u00f2n \u0111\u1ea9y doanh nghi\u1ec7p \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro k\u00e9p: V\u1eeba c\u1ea1nh tranh gay g\u1eaft, v\u1eeba ch\u1ecbu s\u1ee9c \u00e9p b\u1ed3i th\u01b0\u1eddng t\u0103ng cao. V\u1edbi b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe, chi ph\u00ed y t\u1ebf leo thang v\u00e0 t\u00ecnh tr\u1ea1ng gian l\u1eadn ng\u00e0y c\u00e0ng tinh vi, c\u00f2n \u1edf m\u1ea3ng xe c\u01a1 gi\u1edbi, chi ph\u00ed s\u1eeda ch\u1eefa v\u00e0 b\u1ed3i th\u01b0\u1eddng t\u0103ng theo gi\u00e1 linh ki\u1ec7n c\u00f9ng t\u1ea7n su\u1ea5t tai n\u1ea1n giao th\u00f4ng ng\u00e0y m\u1ed9t cao, g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

M\u1eb7t kh\u00e1c, khi ph\u1ea7n l\u1edbn doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00f9ng m\u1ed9t s\u1ed1 \u00edt nghi\u1ec7p v\u1ee5, cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n s\u1ebd ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i h\u1ea1 ph\u00ed, t\u0103ng hoa h\u1ed3ng m\u00f4i gi\u1edbi ho\u1eb7c khuy\u1ebfn m\u00e3i s\u00e2u \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00e0ng l\u00e0m x\u00f3i m\u00f2n bi\u00ean l\u1ee3i nhu\u1eadn v\u1ed1n \u0111\u00e3 m\u1ecfng trong b\u1ed1i c\u1ea3nh chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng ng\u00e0y m\u1ed9t t\u0103ng.<\/p>\n\n\n\n

N\u1eafn \u201cd\u00f2ng n\u01b0\u1edbc l\u1edbn\u201d<\/strong><\/p>\n\n\n\n

S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 \u201cd\u00f2ng n\u01b0\u1edbc l\u1edbn\u201d, c\u00f3 th\u1ec3 \u0111\u01b0a con thuy\u1ec1n doanh nghi\u1ec7p \u0111i xa, song c\u0169ng c\u00f3 th\u1ec3 g\u00e2y l\u1eadt thuy\u1ec1n. Khi th\u1ecb tr\u01b0\u1eddng b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n theo chi\u1ec1u s\u00e2u, thay v\u00ec chi\u1ec1u r\u1ed9ng, doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m c\u1ea7n m\u1ea1nh d\u1ea1n \u201cchia l\u1ea1i chi\u1ebfc b\u00e1nh doanh thu\u201d \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u1ed5n \u0111\u1ecbnh, b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n\n

 L\u00e2u nay, b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 b\u1ea3o xe c\u01a1 gi\u1edbi lu\u00f4n \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u201c\u0111\u1ea7u k\u00e9o\u201d trong c\u01a1 c\u1ea5u doanh thu ng\u00e0nh b\u1ea3o hi\u1ec3m phi nh\u00e2n th\u1ecd v\u00ec nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng cao: Ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00e0i s\u1ea3n c\u00e1 nh\u00e2n (xe c\u1ed9). \u0110\u00e2y c\u0169ng l\u00e0 2 s\u1ea3n ph\u1ea9m d\u1ec5 ti\u1ebfp th\u1ecb, d\u1ec5 b\u00e1n: S\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n, ph\u1ed5 bi\u1ebfn, c\u00f3 th\u1ec3 ph\u00e2n ph\u1ed1i qua nhi\u1ec1u k\u00eanh (\u0111\u1ea1i l\u00fd, ng\u00e2n h\u00e0ng, gara \u00f4 t\u00f4\u2026). Trong m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng h\u1ed7, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1 m\u1ed7i n\u0103m c\u1ee7a 2 nghi\u1ec7p v\u1ee5 n\u00e0y \u0111\u00f3ng g\u00f3p ph\u1ea7n l\u1edbn v\u00e0o quy m\u00f4 doanh thu c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 th\u1ecb tr\u01b0\u1eddng, trong khi c\u00e1c doanh nghi\u1ec7p t\u1eadp trung khai th\u00e1c 2 nghi\u1ec7p v\u1ee5 n\u00e0y \u0111\u1ec3 \u0111\u1ea9y nhanh gia t\u0103ng th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n

Tuy nhi\u00ean, s\u1ef1 ph\u1ee5 thu\u1ed9c qu\u00e1 m\u1ee9c c\u0169ng ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n t\u1ef7 l\u1ec7 b\u1ed3i th\u01b0\u1eddng cao v\u00e0 r\u1ee7i ro kh\u00f3 ki\u1ec3m so\u00e1t. Hi\u1ec7n t\u1ea1i, b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi v\u00e0 b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe l\u00e0 2 nghi\u1ec7p v\u1ee5 c\u00f3 t\u1ef7 l\u1ec7 b\u1ed3i th\u01b0\u1eddng cao nh\u1ea5t. R\u1ee7i ro t\u1eeb gian l\u1eadn, chi ph\u00ed y t\u1ebf leo thang, bi\u1ebfn \u0111\u1ed9ng gi\u00e1 linh ki\u1ec7n\u2026 l\u00e0m gia t\u0103ng chi ph\u00ed. Ch\u01b0a k\u1ec3, d\u00f9 c\u00f3 \u0111\u01b0\u1ee3c doanh thu cao, nh\u01b0ng \u0111\u00e2y c\u0169ng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng, ti\u1ec1m \u1ea9n r\u1ee7i ro l\u1ed7 k\u1ef9 thu\u1eadt n\u1ebfu kh\u00f4ng qu\u1ea3n tr\u1ecb t\u1ed1t. Ngo\u00e0i ra, nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u0169ng d\u1ec5 ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ch\u00ednh s\u00e1ch v\u00e0 th\u1ecb tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n th\u1ecb tr\u01b0\u1eddng \u00f4 t\u00f4 g\u1eb7p kh\u00f3 kh\u0103n s\u1ebd khi\u1ebfn doanh thu b\u1ea3o hi\u1ec3m xe lao d\u1ed1c (nh\u01b0 giai \u0111o\u1ea1n d\u1ecbch b\u1ec7nh Covid-19 ho\u1eb7c \u1ea3nh h\u01b0\u1edfng b\u1edfi ch\u00ednh s\u00e1ch si\u1ebft t\u00edn d\u1ee5ng xe c\u00e1 nh\u00e2n).<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 \u00fd ki\u1ebfn cho r\u1eb1ng, \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, c\u00e1c doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m phi nh\u00e2n th\u1ecd c\u1ea7n nhanh ch\u00f3ng \u0111a d\u1ea1ng h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m. Nh\u1eefng l\u0129nh v\u1ef1c nh\u01b0 b\u1ea3o hi\u1ec3m t\u00e0i s\u1ea3n, h\u00e0ng h\u00f3a, k\u1ef9 thu\u1eadt, tr\u00e1ch nhi\u1ec7m ngh\u1ec1 nghi\u1ec7p\u2026 v\u1eabn c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf \u0111ang ph\u1ee5c h\u1ed3i v\u00e0 doanh nghi\u1ec7p ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn qu\u1ea3n tr\u1ecb r\u1ee7i ro.<\/p>\n\n\n\n

\u1ede g\u00f3c \u0111\u1ed9 kh\u00e1c, trao \u0111\u1ed5i v\u1edbi B\u00e1o \u0110\u1ea7u t\u01b0 Ch\u1ee9ng kho\u00e1n, \u0111\u1ea1i di\u1ec7n m\u1ed9t doanh nghi\u1ec7p nh\u00ecn nh\u1eadn, c\u01a1 c\u1ea5u doanh thu nh\u01b0 hi\u1ec7n nay kh\u00f4ng th\u1ef1c s\u1ef1 \u0111\u00e1ng lo ng\u1ea1i. M\u1eb7c d\u00f9 ti\u1ec1m \u1ea9n nh\u1eefng r\u1ee7i ro li\u00ean quan \u0111\u1ebfn t\u1ec9 l\u1ec7 b\u1ed3i th\u01b0\u1eddng, nh\u01b0ng kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n r\u1ea5t l\u1edbn c\u1ee7a 2 nghi\u1ec7p v\u1ee5 b\u1ea3o hi\u1ec3m tr\u1ecdng y\u1ebfu n\u00e0y. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), c\u00e1c c\u00f4ng ty b\u1ea3o hi\u1ec3m ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, minh b\u1ea1ch qu\u00e1 tr\u00ecnh b\u1ed3i th\u01b0\u1eddng, v\u1eeba \u0111em l\u1ea1i s\u1ef1 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, v\u1eeba \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 m\u1edf r\u1ed9ng th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m \u0111\u01b0\u1ee3c \u201c\u0111o ni \u0111\u00f3ng gi\u00e0y\u201d theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n so v\u1edbi c\u00e1c nghi\u1ec7p v\u1ee5 kh\u00e1c, m\u1edf ra c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

M\u1ed9t l\u00fd do n\u1eefa l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m thu\u1ed9c nghi\u1ec7p v\u1ee5 kh\u00e1c kh\u00f4ng d\u1ec5 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai. Kh\u00f4ng ch\u1ec9 kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, m\u00e0 quan tr\u1ecdng h\u01a1n, khi ho\u00e0n thi\u1ec7n th\u00ec ch\u01b0a ch\u1eafc s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m s\u1eed d\u1ee5ng. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao, c\u00e1c doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m v\u1eabn \u0111ang t\u1eadp trung m\u1edf r\u1ed9ng v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nghi\u1ec7p v\u1ee5 b\u1ea3o hi\u1ec3m xe c\u01a1 gi\u1edbi, b\u1ea3o hi\u1ec3m con ng\u01b0\u1eddi, thay v\u00ec ph\u00e1t tri\u1ec3n sang c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n\n\n\n

 Tr\u00ean th\u1ef1c t\u1ebf, c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m kh\u00e1 th\u00e0nh c\u00f4ng khi c\u01a1 c\u1ea5u l\u1ea1i doanh thu b\u1ea3o hi\u1ec3m t\u1eeb c\u00e1c nghi\u1ec7p v\u1ee5 nh\u01b0 t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt, c\u00f4ng tr\u00ecnh, h\u00e0ng h\u00f3a\u2026 Tuy v\u1eady, \u0111a ph\u1ea7n nh\u1eefng doanh nghi\u1ec7p n\u00e0y c\u00f3 \u201c\u0111i\u1ec3m t\u1ef1a\u201d t\u1eeb doanh nghi\u1ec7p m\u1eb9 l\u00e0 c\u00e1c ng\u00e2n h\u00e0ng, t\u1eadp \u0111o\u00e0n l\u1edbn. Vi\u1ec7c b\u00e1n ch\u00e9o s\u1ea3n ph\u1ea9m b\u1ea3o hi\u1ec3m trong h\u1ec7 sinh th\u00e1i ho\u1eb7c t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u201cth\u1ebf m\u1ea1nh\u201d c\u1ee7a doanh nghi\u1ec7p m\u1eb9 \u0111\u1ec3 b\u00e1n h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1ea3o hi\u1ec3m ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed khai th\u00e1c, t\u0103ng t\u1ef7 tr\u1ecdng doanh thu c\u00e1c s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n

Ngu\u1ed3n: https:\/\/www.tinnhanhchungkhoan.vn\/canh-bao-som-co-cau-san-pham-bao-hiem-phi-nhan-tho-post367383.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(\u0110TCK)\u00a0B\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe v\u00e0 xe c\u01a1 gi\u1edbi \u0111ang l\u00e0 2 \u201cm\u0169i nh\u1ecdn\u201d doanh thu c\u1ee7a h\u1ea7u h\u1ebft doanh nghi\u1ec7p phi nh\u00e2n th\u1ecd. Tuy v\u1eady, vi\u1ec7c qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o 2 nghi\u1ec7p v\u1ee5 n\u00e0y c\u0169ng t\u1ea1o s\u1ee9c \u00e9p l\u00ean c\u00e1c doanh nghi\u1ec7p. V\u01b0\u1ee3t ng\u01b0\u1ee1ng 60% t\u1ed5ng doanh thu to\u00e0n th\u1ecb tr\u01b0\u1eddng Trong c\u01a1 c\u1ea5u doanh […]<\/p>\n","protected":false},"featured_media":14039,"template":"","article_category":[14],"class_list":["post-14037","article","type-article","status-publish","has-post-thumbnail","hentry","article_category-bao-hiem-phi-nhan-tho"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/14037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/14039"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=14037"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=14037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}