{"id":1921,"date":"2015-12-25T07:57:49","date_gmt":"2015-12-25T07:57:49","guid":{"rendered":"http:\/\/www.fts.com.vn\/?p=1921"},"modified":"2015-12-25T07:57:49","modified_gmt":"2015-12-25T07:57:49","slug":"nhung-xu-huong-cong-nghe-se-thay-doi-nganh-ban-le","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/nhung-xu-huong-cong-nghe-se-thay-doi-nganh-ban-le\/","title":{"rendered":"Nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 s\u1ebd thay \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb"},"content":{"rendered":"<p>Ranh gi\u1edbi gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n l\u1ebb \u0111ang d\u1ea7n bi\u1ebfn m\u1ea5t, v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f9ng kinh doanh tr\u1ef1c tuy\u1ebfn s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a th\u1ebf gi\u1edbi b\u00e1n l\u1ebb. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra nhi\u1ec1u c\u00e2u h\u1ecfi r\u1eb1ng <strong>xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 s\u1ebd thay \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb nh\u01b0 th\u1ebf n\u00e0o trong t\u01b0\u01a1ng lai<\/strong>. Chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi nh\u1eefng c\u1eeda h\u00e0ng \u201cb\u1eb1ng x\u01b0\u01a1ng b\u1eb1ng th\u1ecbt\u201d? Lo\u1ea1i h\u00ecnh kinh doanh n\u00e0o s\u1ebd th\u00e0nh c\u00f4ng? Ai s\u1ebd \u201cs\u1ed1ng s\u00f3t\u201d v\u00e0 ai ph\u1ea3i \u201cb\u1ecf m\u1ea1ng\u201d?<span id=\"more-1598\"><\/span><\/p>\n<p>Ch\u1ec9 ch\u1eafc ch\u1eafn m\u1ed9t \u0111i\u1ec1u: Kinh doanh b\u00e1n l\u1ebb s\u1ebd v\u00f4 c\u00f9ng kh\u00e1c trong 10 n\u0103m t\u1edbi.<\/p>\n<p>Doanh s\u1ed1 b\u00e1n l\u1ebb \u1edf th\u1ecb tr\u01b0\u1eddng M\u1ef9 v\u00e0 ch\u00e2u \u00c2u v\u1eabn c\u00f2n th\u1ea5p so v\u1edbi tr\u01b0\u1edbc khi x\u1ea3y ra kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh n\u0103m 2008. C\u00f9ng l\u00fac \u0111\u00f3, chi ph\u00ed nh\u00e2n s\u1ef1 \u1edf Trung Qu\u1ed1c t\u0103ng \u0111\u1ed9t bi\u1ebfn trong khi gi\u00e1 d\u1ea7u v\u00e0 c\u00e1c nguy\u00ean li\u1ec7u th\u00f4 kh\u00e1c c\u0169ng t\u0103ng v\u1ecdt. N\u00f3 g\u00e2y n\u00ean t\u00ecnh tr\u1ea1ng c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i c\u1ea1nh tranh nhau trong m\u1ed9t \u201cc\u00e1i ao\u201d \u0111ang d\u1ea7n b\u1ecb thu h\u1eb9p l\u1ea1i.<\/p>\n<p>Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 c\u1ed1 t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c b\u1eb1ng vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 khuy\u1ebfn m\u00e3i. M\u1ea5u ch\u1ed1t \u1edf \u0111\u00e2y l\u00e0 b\u1ea1n ph\u1ea3i l\u1edbn m\u1ea1nh th\u00ec m\u1edbi th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c. C\u00e1c h\u00e3ng l\u1edbn ch\u1ecbu chi ph\u00ed s\u1ea3n xu\u1ea5t th\u1ea5p h\u01a1n, nh\u1eefng c\u1eeda h\u00e0ng v\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn s\u1ebd thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng nhi\u1ec1u nh\u1ea5t.<\/p>\n<p>Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00e1 li\u1ec1u l\u0129nh, v\u00ec th\u1ecb tr\u01b0\u1eddng qu\u00e1 t\u1eadp trung v\u00e0 tr\u01b0\u1edfng th\u00e0nh s\u1ebd kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng s\u1ef1 thay \u0111\u1ed5i \u201cphi tuy\u1ebfn t\u00ednh\u201d.<\/p>\n<p>S\u1ef1 t\u0103ng tr\u01b0\u1edfng 2 con s\u1ed1 c\u1ee7a doanh thu b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u1edf M\u1ef9 v\u00e0 v\u00e0i qu\u1ed1c gia kh\u00e1c c\u0169ng g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 thay \u0111\u1ed5i n\u00e0y. B\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111ang d\u1ea7n ph\u00e1t tri\u1ec3n nh\u1eb1m gi\u1ea3m b\u1edbt chi ph\u00ed thu\u00ea c\u1eeda h\u00e0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng. Xu h\u01b0\u1edbng n\u00e0y di\u1ec5n ra c\u00f9ng l\u00fac khi n\u1ec1n c\u00f4ng nghi\u1ec7p \u0111ang kh\u1ed1n \u0111\u1ed1n c\u00e0ng th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i di\u1ec5n ra r\u00f5 n\u00e9t h\u01a1n.<\/p>\n<p>\u0110\u00e2y kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd thay th\u1ebf c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, m\u00e0 c\u00f2n li\u00ean quan t\u1edbi m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p v\u1edbi nhi\u1ec1u xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau.<\/p>\n<p>\u0110\u1ec3 thay \u0111\u1ed5i \u0111\u01b0\u1ee3c, ta c\u1ea7n c\u00f3 m\u1ed9t h\u1ed7n h\u1ee3p \u201ccocktails\u201d c\u1ee7a \u0111\u00f2n b\u1ea9y t\u00e0i ch\u00ednh v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed trong th\u1eddi k\u1ef3 kinh t\u1ebf t\u0103ng tr\u01b0\u1edfng ch\u1eadm ch\u1ea1p, s\u1ef1 thay \u0111\u1ed5i k\u00ec v\u1ecdng v\u00e0 l\u1ed1i \u1ee9ng x\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng, k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi mang t\u00ednh x\u00e3 h\u1ed9i.<\/p>\n<p>Nh\u1eefng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 s\u1ebd thay \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb:<\/p>\n<h3><strong>1. S\u1ef1 gi\u00e0 h\u00f3a v\u00e0 am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7.<\/strong><\/h3>\n<p>Nhu c\u1ea7u cho c\u00e1c c\u01a1 h\u1ed9i bu\u00f4n b\u00e1n qua m\u1ea1ng \u0111ang t\u0103ng cao khi c\u00e1c th\u1ebf h\u1ec7 am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u00e0 h\u00f3a. Theo t\u1edd The Economist, \u00bc kh\u00e1ch h\u00e0ng \u1edf M\u1ef9 trong \u0111\u1ed9 tu\u1ed5i 24-35 c\u00f3 \u00bc l\u01b0\u1ee3t mua b\u00e1n l\u00e0 qua m\u1ea1ng Internet.<\/p>\n<p>C\u00e1c con s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3p b\u1edbi th\u1ebf h\u1ec7 Y (nh\u1eefng ng\u01b0\u1eddi sinh trong th\u1eadp ni\u00ean 80 \u2013 \u0111\u1ea7u th\u1eadp ni\u00ean 90) v\u00e0 Z (nh\u1eefng ng\u01b0\u1eddi sinh sau n\u0103m 1990) \u0111ang d\u1ea7n t\u0103ng v\u00e0 s\u1ebd s\u1edbm chi\u1ebfm ph\u1ea7n l\u1edbn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng trong 10 n\u0103m t\u1edbi. C\u00f9ng l\u00fac \u0111\u00f3, th\u1ebf h\u1ec7 \u201cbaby boomer\u201d (nh\u1eefng ng\u01b0\u1eddi sinh ra trong th\u1eddi k\u00ec b\u00f9ng n\u1ed5 d\u00e2n s\u1ed1) v\u1edbi m\u1ee9c l\u01b0\u01a1ng h\u01b0u kh\u00e1 c\u0169ng \u0111ang \u0111\u1ebfn tu\u1ed5i v\u1ec1 h\u01b0u. H\u1ecd kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh ti\u1ebft ki\u1ec7m cho con ch\u00e1u nh\u01b0 c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc m\u00e0 d\u00f9ng s\u1ed1 ti\u1ec1n n\u00e0y \u0111\u1ec3 n\u00e2ng c\u1ea5p cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y r\u1ea5t d\u1ec5 th\u1ea5y \u1edf nh\u1eefng n\u01b0\u1edbc nh\u01b0 \u0110an M\u1ea1ch, khi chi ti\u00eau xa x\u1ec9 trong n\u0103m 2005-2010 t\u0103ng g\u1ea5p 3 l\u1ea7n \u1edf c\u00e1c c\u1eb7p v\u1ee3 ch\u1ed3ng tr\u00ean 60 tu\u1ed5i, so v\u1edbi c\u00e1c h\u1ed9 gia \u0111\u00ecnh trung b\u00ecnh \u1edf \u0110an M\u1ea1ch. H\u1ecd hay s\u1eed d\u1ee5ng smartphone, m\u00e1y t\u00ednh v\u00e0 internet h\u01a1n b\u1ed1 m\u1eb9 h\u1ecd. H\u1ecd c\u0169ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c giao h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00ec ng\u00e0y c\u00e0ng gi\u00e0 \u0111i v\u00e0 c\u1ea7n \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 khi v\u1eadn chuy\u1ec3n \u0111\u1ed3 \u0111\u1ea1c v\u1ec1 nh\u00e0.<\/p>\n<h3><strong>2. Mang v\u1ec1 nh\u00e0 \u2013 \u0111\u00e1p \u1ee9ng k\u1ecbp th\u1eddi nhu c\u1ea7u c\u00e1 nh\u00e2n<\/strong><\/h3>\n<p>C\u00f3 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y s\u1ed1 ng\u01b0\u1eddi kh\u00f4ng bu\u1ed3n \u0111\u1eb7t ch\u00e2n ra \u0111\u01b0\u1eddng \u0111\u1ec3 mua \u0111\u1ed3 \u0111ang ng\u00e0y c\u00e0ng t\u0103ng. Ch\u1ec9 v\u00e0i n\u0103m tr\u01b0\u1edbc, Netflix m\u1edf d\u1ecbch v\u1ee5 thu\u00ea b\u0103ng \u0111\u0129a tr\u1ef1c tuy\u1ebfn sau \u0111\u00f3 g\u1eedi b\u01b0u ph\u1ea9m t\u1eadn nh\u00e0 cho kh\u00e1ch h\u00e0ng. V\u00e0 th\u1eadt b\u1ea5t ng\u1edd l\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng th\u00edch d\u1ecbch v\u1ee5 n\u00e0y h\u01a1n l\u00e0 ph\u1ea3i xu\u1ed1ng ph\u1ed1 t\u00ecm c\u1eeda h\u00e0ng b\u0103ng \u0111\u0129a. N\u00f3 cho th\u1ea5y m\u1ed9t chi\u1ec1u h\u01b0\u1edbng m\u1edbi trong th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd ch\u1ec9 c\u1ea7n online v\u00e0 \u0111\u1eb7t h\u00e0ng m\u00e0 kh\u00f4ng ph\u1ea3i h\u1ed1i h\u1ea3 l\u00e1i xe t\u1edbi c\u1eeda h\u00e0ng \u0111\u1ec3 mua m\u00f3n \u0111\u1ed3 n\u00e0o \u0111\u00f3. Xu h\u01b0\u1edbng n\u00e0y c\u00f2n t\u1ed3n t\u1ea1i trong c\u1ea3 kinh doanh th\u1ef1c ph\u1ea9m, khi \u0111\u1ed3 \u0103n v\u00e0 rau qu\u1ea3 t\u01b0\u01a1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u01b0a t\u1edbi t\u1eadn c\u1eeda nh\u00e0 b\u1ea1n.<\/p>\n<h3><strong>3. Th\u01b0\u1eddng xuy\u00ean online<\/strong><\/h3>\n<p>Tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng l\u00e2u, r\u1ea5t d\u1ec5 \u0111\u1ec3 ta t\u00e1ch bi\u1ec7t ho\u1ea1t \u0111\u1ed9ng online v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf b\u00ean ngo\u00e0i. Vi\u1ec7c con ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet th\u1ebf n\u00e0o c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c r\u00f5. H\u1ecd l\u00ean m\u1ea1ng v\u00e0o bu\u1ed5i s\u00e1ng, t\u1edbi tr\u01b0a th\u00ec gi\u1ea3m \u0111i, r\u1ed3i chi\u1ec1u l\u1ea1i online. Sau gi\u1edd l\u00e0m, th\u1eddi gian s\u1eed d\u1ee5ng \u00edt h\u01a1n v\u00ec h\u1ecd c\u00f2n ph\u1ea3i \u0103n t\u1ed1i, r\u1ed3i sau \u0111\u00f3 m\u1edbi online th\u00eam v\u00e0i ti\u1ebfng n\u1eefa.<\/p>\n<p>Gi\u1edd th\u00ec vi\u1ec7c n\u00e0y \u0111\u00e3 bi\u1ebfn m\u1ea5t v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u00e1y t\u00ednh b\u1ea3ng v\u00e0 smartphone. Vi\u1ec7c \u0111\u1ea7u ti\u00ean m\u1ed9t ng\u01b0\u1eddi s\u1ebd l\u00e0m v\u00e0o bu\u1ed5i s\u00e1ng l\u00e0 l\u00ean Facebook, v\u00e0 vi\u1ec7c cu\u1ed1i c\u00f9ng v\u00e0o bu\u1ed5i t\u1ed1i l\u00e0 check profile c\u1ee7a m\u00ecnh. H\u1ecd kh\u00f4ng b\u1eadn t\u00e2m t\u1edbi vi\u1ec7c g\u00f5 m\u1ed9t \u0111\u1ecba ch\u1ec9 tr\u1ef1c tuy\u1ebfn hay tra google n\u1eefa, m\u00e0 h\u1ecd s\u1ebd ch\u1ec9 nh\u1edb t\u1edbi b\u1ea1n khi b\u1ea1n s\u1ea3n xu\u1ea5t ra m\u1ed9t \u1ee9ng d\u1ee5ng \u201chay ho\u201d n\u00e0o \u0111\u00f3.<\/p>\n<h3><strong>4. B\u00e1n l\u1ebb qua di \u0111\u1ed9ng ( Th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng )<\/strong><\/h3>\n<p>Mobile retailing hay l\u00e0 m-commerce, \u0111ang t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n b\u1ea5t c\u1ee9 lo\u1ea1i h\u00ecnh b\u00e1n l\u1ebb n\u00e0o kh\u00e1c. Doanh thu b\u00e1n h\u00e0ng qua di \u0111\u1ed9ng c\u1ee7a eBay \u0111\u00e3 \u0111\u1ea1t g\u1ea7n 2 t\u1ef7 USD trong n\u0103m 2010. N\u0103m 2011, con s\u1ed1 n\u00e0y g\u1ea7n t\u0103ng h\u01a1n 2 l\u1ea7n, 5 t\u1ef7 USD.<\/p>\n<p>\u1ede M\u1ef9, th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng chi\u1ebfm 9,8% doanh thu c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong 1 ng\u00e0y (s\u1ed1 li\u1ec7u m\u00f9a thu n\u0103m 2013), theo IBM Core Metrics, con s\u1ed1 n\u00e0y g\u1ea5p 3 l\u1ea7n n\u0103m 2012. M\u1ed9t xu h\u01b0\u1edbng m\u1edbi l\u00e0 ng\u01b0\u1eddi ta ng\u00e0y c\u00e0ng th\u00edch mua h\u00e0ng qua c\u00e1c \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i.<\/p>\n<p>H\u1ecd c\u0169ng th\u00edch c\u00e1c d\u1ecbch v\u1ee5 di \u0111\u1ed9ng li\u00ean quan t\u1edbi nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m mua s\u1eafm \u01b0a th\u00edch. Trong \u0111\u00f3 c\u00f3 th\u1ebb t\u00edch l\u0169y tr\u00ean \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u1ee9ng d\u1ee5ng qu\u00e9t m\u00e3 v\u1ea1ch \u0111\u1ec3 so s\u00e1nh gi\u00e1 c\u1ea3.<\/p>\n<h3><strong>5. Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i<\/strong><\/h3>\n<p>Th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i (Social commerce) ra \u0111\u1eddi khi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c nh\u00f3m ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 (ho\u1eb7c) b\u00e1n l\u1ebb tr\u1ef1c ti\u1ebfp. M\u1ea5u ch\u1ed1t c\u1ee7a th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i l\u00e0 t\u1ea1o s\u1ef1 vui th\u00edch cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd tuy\u00ean truy\u1ec1n cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty \u00e1p d\u1ee5ng cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 \u0111\u00e3 th\u00e0nh c\u00f4ng. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 Groupon, h\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c \u01b0u \u0111\u00e3i khi c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c c\u00f9ng tham gia mua.<\/p>\n<h3><strong>6. B\u00e1n l\u1ebb \u0111a k\u00eanh<\/strong><\/h3>\n<p>B\u00e1n l\u1ebb \u0111a k\u00eanh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 ph\u00e1t tri\u1ec3n. Ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng \u0111ang chuy\u1ec3n sang, ho\u1eb7c bu\u1ed9c ph\u1ea3i chuy\u1ec3n sang h\u01b0\u1edbng n\u00e0y trong t\u01b0\u01a1ng lai g\u1ea7n. B\u00e1n l\u1ebb \u0111a k\u00eanh t\u1ed3n t\u1ea1i nh\u1edd 5 xu h\u01b0\u1edbng tr\u00ean.<\/p>\n<p>Nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb nh\u1ecf s\u1ebd v\u1eabn ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o c\u1eeda h\u00e0ng \u201cb\u1eb1ng x\u01b0\u01a1ng th\u1ecbt\u201d c\u1ee7a m\u00ecnh trong 10 n\u0103m t\u1edbi. V\u1eady n\u00ean ta c\u00f3 th\u1ec3 hi v\u1ecdng nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb gi\u00e1 ph\u1ea3i ch\u0103ng nh\u01b0 Tiger hay Jysk s\u1ebd ti\u1ebfp t\u1ee5c b\u00e0y b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb cho ch\u00fang ta.<\/p>\n<p>C\u00f2n \u1edf nh\u1eefng m\u1eb7t h\u00e0ng xa x\u1ec9 h\u01a1n, c\u00e1c c\u00f4ng ty \u0111ang d\u1ea7n \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh l\u00ean m\u1ea1ng tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng h\u1ec1 c\u00f3. M\u1ed9t v\u00ed d\u1ee5 l\u00e0 De Beers, gi\u1edd h\u1ecd \u0111ang b\u00e1n nh\u1eefng chi\u1ebfc nh\u1eabn kim c\u01b0\u01a1ng gi\u00e1 10.000USD qua m\u1ea1ng, vi\u1ec7c m\u00e0 ch\u1ec9 v\u00e0i n\u0103m tr\u01b0\u1edbc kh\u00f3 ai m\u00e0 ngh\u0129 t\u1edbi.<\/p>\n<h3><strong>K\u1ebft lu\u1eadn<\/strong><\/h3>\n<p>Khi kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 c\u00e1ch th\u1ee9c mua b\u00e1n, nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb online nh\u01b0 eBay hay Amazon c\u00f3 v\u1ebb chi\u1ebfm l\u1ee3i th\u1ebf ban \u0111\u1ea7u, v\u00ec h\u1ecd kh\u00f4ng ph\u1ea3i t\u1ed1n ti\u1ec1n \u0111\u1ec3 x\u00e2y gian h\u00e0ng th\u1eadt. Nh\u01b0ng n\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 nh\u1eefng nh\u00e0 bu\u00f4n tr\u1ef1c tuy\u1ebfn m\u1edbi th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.<\/p>\n<p>Nh\u1eefng gian h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1ebd v\u1eabn t\u1ed3n t\u1ea1i trong 10 n\u0103m t\u1edbi, nh\u01b0ng s\u1ebd kh\u00f4ng gi\u1ed1ng v\u1edbi b\u00e2y gi\u1edd. Nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb s\u1ebd bi\u1ebfn m\u1ea5t b\u1edfi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u00e0 chi ph\u00ed ng\u00e0y c\u00e0ng t\u0103ng. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 chuy\u1ec3n sang ki\u1ec3u b\u00e1n h\u00e0ng \u0111a k\u00eanh v\u00e0 s\u1ebd th\u1ea5t b\u1ea1i.<\/p>\n<p>Cu\u1ed1i c\u00f9ng th\u00ec ng\u01b0\u1eddi chi\u1ebfn th\u1eafng s\u1ebd l\u00e0 ng\u01b0\u1eddi n\u1eafm b\u1eaft t\u01b0\u01a1ng lai m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac v\u00e0 bi\u1ebft th\u00edch nghi.<\/p>\n<p>N\u00f3 c\u00f3 th\u1ec3 gi\u1ed1ng v\u1edbi th\u1eed nghi\u1ec7m c\u1ee7a Tesco v\u1edbi gian h\u00e0ng \u1ea3o \u1edf c\u00e1c tr\u1ea1m t\u00e0u \u0111i\u1ec7n H\u00e0n Qu\u1ed1c, nh\u1eafm v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0111\u1ee3i t\u00e0u. H\u1ecd g\u1eafn nh\u1eefng h\u00ecnh \u1ea3nh c\u00e1c m\u1eb7t h\u00e0ng l\u00ean t\u01b0\u1eddng nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng th\u1eadt. C\u00f3 m\u00e3 QR cho m\u1ecdi m\u1eb7t h\u00e0ng, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 qu\u00e9t v\u00e0 b\u1ecf v\u00e0o gi\u1ecf h\u00e0ng \u201c\u1ea3o\u201d c\u1ee7a m\u00ecnh trong ch\u1ed1c l\u00e1t.<\/p>\n<p>Th\u1eed nghi\u1ec7m n\u00e0y \u0111\u00e3 t\u0103ng doanh thu g\u1ea5p 130 l\u1ea7n trong 3 th\u00e1ng, bi\u1ebfn Tesco th\u00e0nh h\u00e3ng b\u00e1n l\u1ebb th\u00e0nh c\u00f4ng nh\u1ea5t \u1edf H\u00e0n Qu\u1ed1c.<\/p>\n<p>\u0110\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho vi\u1ec7c k\u1ebft h\u1ee3p gian h\u00e0ng th\u1ef1c v\u00e0 \u1ea3o. V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 c\u00f3 h\u00e0ng tr\u0103m c\u00e1ch \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1m ph\u00e1 v\u00e0 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai: kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u1ef1c tuy\u1ebfn ho\u00e0n to\u00e0n, m\u00e0 ch\u1ec9 c\u1ea7n n\u1eafm b\u1eaft th\u00f3i quen v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u00edch nghi m\u00e0 th\u00f4i.<\/p>\n<p><strong><em>&gt;&gt;&gt;Xem th\u00eam: <a href=\"http:\/\/www.fts.com.vn\/fts\/phan-mem-quan-ly-ban-hang-fts-pos.html\" target=\"_blank\" rel=\"noopener noreferrer\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ranh gi\u1edbi gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n l\u1ebb \u0111ang d\u1ea7n bi\u1ebfn m\u1ea5t, v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f9ng kinh doanh tr\u1ef1c tuy\u1ebfn s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a th\u1ebf gi\u1edbi b\u00e1n l\u1ebb. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra nhi\u1ec1u c\u00e2u h\u1ecfi r\u1eb1ng xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 s\u1ebd thay \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb nh\u01b0 [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","article_category":[],"class_list":["post-1921","article","type-article","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/1921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=1921"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=1921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}