{"id":4605,"date":"2019-07-18T09:14:24","date_gmt":"2019-07-18T02:14:24","guid":{"rendered":"http:\/\/www.fts.com.vn\/?p=4605"},"modified":"2019-07-18T09:14:24","modified_gmt":"2019-07-18T02:14:24","slug":"vi-sao-nha-ban-le-viet-nam-can-thay-doi-phuong-thuc-kinh-doanh","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/vi-sao-nha-ban-le-viet-nam-can-thay-doi-phuong-thuc-kinh-doanh\/","title":{"rendered":"V\u00ec sao nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam c\u1ea7n thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c kinh doanh?"},"content":{"rendered":"

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb t\u0103ng nhanh, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 bu\u1ed9c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c kinh doanh.<\/strong><\/p>\n

\"\"<\/p>\n

S\u1ef1 thay \u0111\u1ed5i trong ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c kinh doanh c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb<\/em><\/p>\n

Xu h\u01b0\u1edbng c\u1ee7a s\u1ef1 ti\u1ec7n l\u1ee3i<\/h2>\n

B\u00e1o c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a Nielsen v\u1ec1 xu h\u01b0\u1edbng mua h\u00e0ng to\u00e0n c\u1ea7u cho th\u1ea5y, ng\u01b0\u1eddi mua h\u00e0ng Vi\u1ec7t Nam ng\u00e0y nay \u0111\u00e3 d\u1ea7n \u00edt v\u00e0o ch\u1ee3 truy\u1ec1n th\u1ed1ng, thay v\u00e0o \u0111\u00f3 \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, si\u00eau th\u1ecb mini, c\u1eeda h\u00e0ng b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, c\u1eeda h\u00e0ng thu\u1ed1c t\u00e2y hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a th\u01b0\u1eddng xuy\u00ean h\u01a1n. S\u1ed1 l\u01b0\u1ee3t ng\u01b0\u1eddi mua s\u1eafm t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i trong n\u0103m 2018 \u0111\u00e3 t\u0103ng g\u1ea5p 4 l\u1ea7n so v\u1edbi n\u0103m 2010.<\/p>\n

Chia s\u1ebb c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, \u00f4ng Gaurang Kotak \u2013 tr\u01b0\u1edfng b\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nielsen Vi\u1ec7t Nam cho bi\u1ebft, khi ng\u01b0\u1eddi mua h\u00e0ng \u1edf th\u00e0nh th\u1ecb c\u00f3 \u00edt th\u1eddi gian h\u01a1n, l\u00e0m vi\u1ec7c \u1edf c\u00e1c th\u00e0nh ph\u1ed1 \u0111\u00f4ng \u0111\u00fac, ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u1eafc ngh\u1ebdn giao th\u00f4ng v\u00e0 s\u1ed1ng xa n\u01a1i l\u00e0m vi\u1ec7c, h\u1ecd c\u1ea7n c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 s\u1ea3n ph\u1ea9m ti\u1ec7n l\u1ee3i c\u00f3 th\u1ec3 gi\u00fap cu\u1ed9c s\u1ed1ng d\u1ec5 d\u00e0ng h\u01a1n. Ngo\u00e0i nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam quan t\u00e2m h\u01a1n \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 nhanh, s\u1ef1 ti\u1ec7n l\u1ee3i.<\/p>\n

\u201cTi\u1ec7n l\u1ee3i l\u00e0 n\u01a1i cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111i\u1ec7n, n\u01b0\u1edbc, l\u00e0m \u0111\u1eb9p\u2026 S\u1ef1 ti\u1ec7n l\u1ee3i \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng t\u1ed1c \u0111\u1ed9 thay v\u00ec kho\u1ea3ng c\u00e1ch\u201d, \u00f4ng Nguy\u1ec5n Huy Ho\u00e0ng \u2013 Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng m\u1ea1i Kantar Worldpanel Vi\u1ec7t Nam cho bi\u1ebft. H\u01a1n th\u1ebf, s\u1ef1 ti\u1ec7n l\u1ee3i nh\u1edd v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i. Nh\u1eefng c\u00f4ng ngh\u1ec7 trong c\u1eeda h\u00e0ng s\u1ebd ng\u00e0y c\u00e0ng mang \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i h\u01a1n n\u1eefa (ti\u1ec7n l\u1ee3i \u0111\u1ebfn m\u1ee9c kh\u00f4ng c\u00f3 qu\u1ea7y t\u00ednh ti\u1ec1n, hay c\u00f3 robot ph\u1ee5c v\u1ee5).<\/p>\n

Kho\u1ea3ng 5 \u2013 10 n\u0103m qua, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam thay \u0111\u1ed5i r\u1ea5t nhanh theo xu h\u01b0\u1edbng k\u1ebft h\u1ee3p gi\u1eefa 2 h\u00ecnh th\u1ee9c online v\u00e0 offline. Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i khi cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. \u1ede nhi\u1ec1u n\u01b0\u1edbc, b\u00e1n h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng chi\u1ebfm \u0111\u1ebfn 60 \u2013 70% doanh thu ng\u00e0nh b\u00e1n l\u1ebb.<\/p>\n

Th\u1eadm ch\u00ed, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f2n ph\u00e1t tri\u1ec3n c\u1eeda h\u00e0ng \u1ea3o, t\u1ea1o ra xu h\u01b0\u1edbng kh\u00f4ng t\u00ecm h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng m\u00e0 t\u1ea5t c\u1ea3 th\u00f4ng tin \u0111\u1ec1u th\u00f4ng qua internet. M\u1ed9t s\u1ed1 nh\u00e0 b\u00e1n l\u1ebb \u0111ang chuy\u1ec3n d\u1ecbch theo h\u01b0\u1edbng kh\u00f4ng c\u00f2n ng\u01b0\u1eddi \u0111i si\u00eau th\u1ecb m\u00e0 thay th\u1ebf b\u1eb1ng c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 \u0111\u1eb7t h\u00e0ng \u0111\u0103ng k\u00fd d\u00e0i h\u1ea1n, tr\u1ee3 l\u00fd \u1ea3o, robot nh\u1eafc mua h\u00e0ng\u2026<\/p>\n

Xu h\u01b0\u1edbng chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam l\u00e0 nhi\u1ec1u d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c \u1ea3o h\u00f3a b\u1eb1ng c\u00f4ng ngh\u1ec7 IT cho ph\u00e9p nh\u00e0 kinh doanh bi\u1ebft kh\u00e1ch h\u00e0ng l\u00e0 ai, mu\u1ed1n g\u00ec tr\u01b0\u1edbc khi ph\u1ee5c v\u1ee5. Trong xu th\u1ebf n\u00e0y, nhi\u1ec1u doanh nghi\u1ec7p ngo\u1ea1i s\u1ebd mang \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u ki\u1ec7n m\u00e0 doanh nghi\u1ec7p Vi\u1ec7t c\u00f2n thi\u1ebfu, nh\u01b0 c\u00f4ng ngh\u1ec7 v\u1eadn h\u00e0nh chu\u1ed7i, t\u1ea1o \u00e1p l\u1ef1c bu\u1ed9c doanh nghi\u1ec7p n\u1ed9i thay \u0111\u1ed5i theo.<\/p>\n

Ph\u00e1t tri\u1ec3n \u0111a k\u00eanh<\/h2>\n

\u00d4ng Jason Moy \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C\u00f4ng ty Boston Consulting Group Singapore cho r\u1eb1ng, ng\u00e0nh b\u00e1n l\u1ebb th\u1ebf gi\u1edbi v\u00e0 Vi\u1ec7t Nam \u0111ang thay \u0111\u1ed5i r\u1ea5t nhanh. V\u00ec th\u1ebf, mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong \u0111i\u1ec1u ki\u1ec7n n\u00e0y, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u1ea7n t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb s\u1ed1 v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng b\u00e1n h\u00e0ng online. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng chung gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng ti\u1ebfp th\u1ecb kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m thu\u1eadn l\u1ee3i nh\u1ea5t.<\/p>\n

\"\"<\/p>\n

Mua s\u1eafm \u0111a k\u00eanh ph\u00e1t tri\u1ec3n<\/em><\/p>\n

Doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng ph\u01b0\u01a1ng \u00e1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chuy\u1ec3n h\u1eb3n qua k\u00eanh online v\u00e0 b\u1ecf k\u00eanh offline d\u00f9 k\u00eanh n\u00e0y mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf th\u00fa v\u1ecb. V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n giao h\u00e0ng n\u1ed1i k\u1ebft gi\u1eefa online v\u00e0 offline \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Hi\u1ec7n nay, nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), robot trong chu\u1ed7i cung \u1ee9ng. \u0110i\u1ec3n h\u00ecnh nh\u01b0 Amazon d\u00e0nh 16 t\u1ef7 USD \u0111\u1ea7u t\u01b0 v\u00e0o AI v\u00e0 Alibaba d\u00e0nh h\u01a1n 5 t\u1ef7 USD cho c\u00f4ng ngh\u1ec7 n\u00e0y.<\/p>\n

\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, theo \u00f4ng Jason Moy, ph\u1ea3i n\u1ed1i k\u1ebft t\u1ed1t nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng, l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn ra r\u1eb1ng doanh nghi\u1ec7p \u0111ang n\u1ed1i k\u1ebft v\u1edbi h\u1ecd. L\u1ee3i th\u1ebf c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam l\u00e0 am hi\u1ec3u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u201cMu\u1ed1n th\u1eafng trong cu\u1ed9c \u0111ua c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb, doanh nghi\u1ec7p ph\u1ea3i t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng. Ph\u1ea3i n\u0103ng \u0111\u1ed9ng h\u01a1n, ph\u1ea3i hi\u1ec3u v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhi\u1ec1u h\u01a1n th\u00f4ng qua c\u00f4ng ngh\u1ec7, m\u1ea1ng x\u00e3 h\u1ed9i (zalo, facebook\u2026) \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u1ea7n quan t\u00e2m l\u00e0 l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng mua s\u1eafm \u0111a k\u00eanh, t\u00edch h\u1ee3p nhi\u1ec1u h\u00ecnh th\u1ee9c mua s\u1eafm c\u00f9ng m\u1ed9t l\u00fac. V\u00ec tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean internet nh\u01b0ng l\u1ea1i v\u00e0o c\u1eeda h\u00e0ng xem s\u1ea3n ph\u1ea9m v\u00e0 mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, sau \u0111\u00f3 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Hi\u1ec7n nay, kho\u1ea3ng c\u00e1ch mua s\u1eafm gi\u1eefa h\u00e0ng online v\u00e0 ofline ng\u00e0y c\u00e0ng m\u1edd d\u1ea7n, v\u00ec v\u1eady c\u1ea7n cung c\u1ea5p c\u00e1c h\u00ecnh th\u1ee9c \u0111a k\u00eanh.<\/p>\n

\u201cNh\u00e0 b\u00e1n l\u1ebb c\u1ea7n cung c\u1ea5p nhi\u1ec1u h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn. Doanh nghi\u1ec7p Vi\u1ec7t Nam c\u1ea7n h\u1ee3p t\u00e1c \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t. Tr\u01b0\u1edbc h\u1ebft, c\u1ea7n ph\u00e2n nh\u00f3m c\u1eeda h\u00e0ng v\u00e0 qu\u1ea3n tr\u1ecb, v\u1eadn h\u00e0nh, s\u1ef1 cam k\u1ebft, c\u00e1 nh\u00e2n h\u00f3a, h\u1ee3p t\u00e1c v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t\u201d, \u00f4ng Jason Moy t\u01b0 v\u1ea5n.<\/p>\n

\u0110\u00e1nh gi\u00e1 cao xu h\u01b0\u1edbng c\u1ee7a s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 k\u1ebft n\u1ed1i nh\u1edd v\u00e0o c\u00f4ng ngh\u1ec7, \u00f4ng Nguy\u1ec5n Anh \u0110\u1ee9c \u2013 Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c Saigon Co.op cho bi\u1ebft, m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c x\u00e3 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh t\u1ea1i nhi\u1ec1u n\u01b0\u1edbc, trong \u0111\u00f3 c\u00f3 M\u1ef9, v\u00ec th\u1ebf Saigon Co.op s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec m\u00f4 h\u00ecnh h\u1ee3p t\u00e1c x\u00e3 nh\u01b0ng ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i h\u01a1n d\u1ef1a v\u00e0o c\u00f4ng ngh\u1ec7. B\u00ean c\u1ea1nh \u0111\u00f3, Saigon Co.op s\u1ebd n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c kinh doanh \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n

Hi\u1ec7n t\u1ea1i, Saigon Co.op c\u00f3 100 si\u00eau th\u1ecb, 600 \u0111i\u1ec3m b\u00e1n, 1 tri\u1ec7u kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh nh\u1eefng m\u00f4 h\u00ecnh hi\u1ec7n t\u1ea1i, Saigon Co.op s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n nh\u1eefng m\u00f4 h\u00ecnh b\u00e1n l\u1ebb m\u1edbi \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t 2 tri\u1ec7u kh\u00e1ch h\u00e0ng t\u1ea1i h\u01a1n 2.000 \u0111i\u1ec3m giao d\u1ecbch t\u1ea1i Vi\u1ec7t Nam v\u00e0 c\u00e1c v\u00f9ng l\u00e2n c\u1eadn v\u00e0o n\u0103m 2020. Trong \u0111\u1ecbnh h\u01b0\u1edbng 5 \u2013 10 n\u0103m t\u1edbi, s\u1ebd \u00e1p d\u1ee5ng nhi\u1ec1u c\u00f4ng ngh\u1ec7 kh\u00e1c bi\u1ec7t, t\u1eadp trung kinh doanh l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, s\u1ea3n ph\u1ea9m h\u1eefu c\u01a1\u2026<\/p>\n

Vi\u1ec7t Nam \u0111ang trong giai \u0111o\u1ea1n thu\u1eadn l\u1ee3i \u0111\u1ec3 ph\u00e1t tri\u1ec3n ng\u00e0nh b\u00e1n l\u1ebb. V\u1ea5n \u0111\u1ec1 l\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i l\u00e0m sao \u0111\u1ec3 c\u1ea1nh tranh v\u00e0 \u0111i nhanh h\u01a1n \u0111\u1ed1i th\u1ee7. \u201cDoanh nghi\u1ec7p ph\u1ea3i l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7, l\u00e0m ch\u1ee7 k\u00eanh mua s\u1eafm tr\u00ean m\u1ea1ng, b\u1edfi \u201ccu\u1ed9c ch\u01a1i\u201d ch\u1ec9 v\u1eeba m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 s\u1ebd c\u00f3 nh\u1eefng \u201ctay ch\u01a1i\u201d m\u1edbi xu\u1ea5t hi\u1ec7n\u201d, b\u00e0 Nguy\u1ec5n H\u01b0\u01a1ng Qu\u1ef3nh \u2013 T\u1ed5ng gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Nielsen Vi\u1ec7t Nam n\u00f3i.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb t\u0103ng nhanh, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 bu\u1ed9c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c kinh doanh. S\u1ef1 thay \u0111\u1ed5i trong ph\u01b0\u01a1ng th\u1ee9c mua s\u1eafm c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn […]<\/p>\n","protected":false},"featured_media":5712,"template":"","article_category":[],"class_list":["post-4605","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/4605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/5712"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=4605"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=4605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}