{"id":5835,"date":"2020-06-18T13:40:57","date_gmt":"2020-06-18T06:40:57","guid":{"rendered":"https:\/\/fts.com.vn\/?p=5835"},"modified":"2025-11-12T15:05:17","modified_gmt":"2025-11-12T08:05:17","slug":"cac-hang-ban-le-truc-tuyen-boi-thu-trong-mua-dich-covid-19","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/cac-hang-ban-le-truc-tuyen-boi-thu-trong-mua-dich-covid-19\/","title":{"rendered":"C\u00e1c h\u00e3ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn “b\u1ed9i thu” trong m\u00f9a d\u1ecbch Covid-19"},"content":{"rendered":"

\"\"<\/p>\n

\"\"<\/p>\n

Tr\u00e1i v\u1edbi b\u1ee9c tranh \u1ea3m \u0111\u1ea1m c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, doanh thu c\u1ee7a c\u00e1c h\u00e3ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1ea1i b\u1eadt t\u0103ng m\u1ea1nh.<\/em><\/p>\n

K\u1ec3 t\u1eeb khi d\u1ecbch b\u1ec7nh Covid-19 b\u00f9ng ph\u00e1t bu\u1ed9c nhi\u1ec1u qu\u1ed1c gia ph\u1ea3i phong t\u1ecfa ho\u1ea1t \u0111\u1ed9ng \u0111i l\u1ea1i v\u00e0 th\u1ef1c hi\u1ec7n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean s\u00f4i \u0111\u1ed9ng h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c h\u00e3ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn tr\u00ean th\u1ebf gi\u1edbi c\u00f3 b\u01b0\u1edbc t\u0103ng tr\u01b0\u1edfng ngo\u1ea1n m\u1ee5c, doanh thu cao v\u00fat, kh\u00f4ng ng\u1eebng tuy\u1ec3n th\u00eam nh\u00e2n vi\u00ean \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u ng\u00e0y c\u00e0ng gia t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00ecnh \u0111\u00e1m nh\u01b0 Amazon, Walmart, Alibaba \u0111ang ph\u00e1t huy t\u1ed1t s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u00ean m\u1ea3ng tr\u1ef1c tuy\u1ebfn c\u0169ng nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng cao khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ph\u1ea3i h\u1ea1n ch\u1ebf ra ngo\u00e0i \u0111\u1ec3 ph\u00f2ng d\u1ecbch b\u1ec7nh.<\/p>\n

C\u00e1ch \u0111\u00e2y \u00edt h\u00f4m, Amazon \u0111\u01b0a ra th\u00f4ng b\u00e1o s\u1ebd thu\u00ea th\u00eam 100.000 nh\u00e2n vi\u00ean nh\u1eb1m \u0111\u00e1p \u1ee9ng v\u1edbi nhu c\u1ea7u mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00e2n. “G\u00e3 kh\u1ed5ng l\u1ed3” n\u00e0y c\u0169ng cho bi\u1ebft s\u1ebd tuy\u1ec3n d\u1ee5ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f4ng vi\u1ec7c b\u1ecb \u1ea3nh h\u01b0\u1edfng ho\u1eb7c x\u00e1o tr\u1ed9n b\u1edfi d\u1ecbch b\u1ec7nh, nh\u01b0 trong c\u00e1c ng\u00e0nh kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, du l\u1ecbch…T\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi – Amazon ph\u1ea3i t\u1ea1m ng\u1eebng nh\u1eadn c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng nhu y\u1ebfu ph\u1ea9m m\u1edbi nh\u1eb1m \u01b0u ti\u00ean x\u1eed l\u00fd c\u00e1c \u0111\u01a1n h\u00e0ng s\u1eb5n c\u00f3 khi l\u01b0\u1ee3ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn t\u0103ng \u0111\u1ed9t bi\u1ebfn trong m\u00f9a d\u1ecbch Covid-19.<\/p>\n

\u00d4ng ch\u1ee7 Amazon – Jeff Bezos \u0111\u00e3 thu v\u1ec1 th\u00eam 24 t\u1ef7 USD trong m\u00f9a d\u1ecbch Covid-19, l\u00e0m gia t\u0103ng 20% t\u00e0i s\u1ea3n c\u1ee7a t\u1ef7 ph\u00fa n\u00e0y trong 4 th\u00e1ng g\u1ea7n \u0111\u00e2y.<\/p>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a t\u1ea1p ch\u00ed uy t\u00edn Forbes, t\u1ef7 ph\u00fa Jeff Bezos hi\u1ec7n v\u1eabn gi\u1eef v\u1eefng v\u1ecb tr\u00ed gi\u00e0u nh\u1ea5t h\u00e0nh tinh trong 3 n\u0103m li\u00ean ti\u1ebfp, v\u1edbi kh\u1ed1i t\u00e0i s\u1ea3n \u01b0\u1edbc t\u00ednh tr\u1ecb gi\u00e1 113 t\u1ef7 USD.<\/p>\n

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm nhu y\u1ebfu ph\u1ea9m v\u00e0 \u0111\u1ed3 gia d\u1ee5ng thi\u1ebft y\u1ebfu t\u0103ng v\u1ecdt trong m\u00f9a d\u1ecbch Covid-19, h\u00e3ng b\u00e1n l\u1ebb Walmart c\u0169ng v\u1eeba th\u00f4ng b\u00e1o s\u1ebd tuy\u1ec3n d\u1ee5ng th\u00eam 50.000 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng, c\u00e2u l\u1ea1c b\u1ed9 v\u00e0 trung t\u00e2m ph\u00e2n ph\u1ed1i.<\/p>\n

Tr\u01b0\u1edbc \u0111\u00f3, nh\u00e0 b\u00e1n l\u1ebb n\u00e0y \u0111\u00e3 nhanh ch\u00f3ng tuy\u1ec3n \u0111\u01b0\u1ee3c 150.000 nh\u00e2n vi\u00ean s\u1edbm h\u01a1n k\u1ebf ho\u1ea1ch \u0111\u1ebfn 6 tu\u1ea7n. Trung b\u00ecnh m\u1ed7i ng\u00e0y Walmart ti\u1ebfp nh\u1eadn th\u00eam 5.000 ng\u01b0\u1eddi, trong \u0111\u00f3 85% s\u1ed1 nh\u00e2n vi\u00ean n\u00e0y \u0111\u01b0\u1ee3c giao vi\u1ec7c b\u00e1n th\u1eddi gian ho\u1eb7c l\u00e0m th\u1eddi v\u1ee5.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nh\u01b0 Tiki, Shopee, Lazada,\u00a0Sendo, SpeedLotte,\u2026 ghi nh\u1eadn s\u1ed1 \u0111\u01a1n h\u00e0ng trung b\u00ecnh trong m\u1ed9t ng\u00e0y t\u0103ng g\u1ea5p m\u1ea5y l\u1ea7n so v\u1edbi tr\u01b0\u1edbc khi d\u1ecbch Covid-19 x\u1ea3y ra.<\/p>\n

C\u00e1c \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n c\u0169ng nhanh ch\u00f3ng ra m\u1eaft d\u1ecbch v\u1ee5 \u0111i si\u00eau th\u1ecb gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed9ng th\u00e1i th\u00edch \u1ee9ng r\u1ea5t nhanh v\u1edbi th\u1ecb tr\u01b0\u1eddng t\u1eeb ph\u00eda c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb.<\/p>\n

Gi\u1edbi chuy\u00ean gia cho r\u1eb1ng, sau khi t\u00ecnh h\u00ecnh d\u1ecbch Covid-19 \u1ed5n \u0111\u1ecbnh, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u1edf Vi\u1ec7t Nam s\u1ebd t\u1eadp trung ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111a k\u00eanh linh ho\u1ea1t v\u00e0 v\u1eefng ch\u1eafc h\u01a1n so v\u1edbi tr\u01b0\u1edbc khi c\u00f3 d\u1ecbch b\u1ec7nh. B\u1edfi l\u1ebd, trong m\u00f4i tr\u01b0\u1eddng m\u1edbi k\u1ec3 t\u1eeb khi d\u1ecbch Covid-19 di\u1ec5n ra, xu h\u01b0\u1edbng mua s\u1eafm c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i v\u00e0 vi\u1ec7c b\u00e1n h\u00e0ng \u0111a k\u00eanh cho th\u1ea5y s\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u1ed1t.<\/p>\n

M\u1eb7c d\u00f9 v\u1eady, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o b\u00e1n l\u1ebb \u0111a k\u00eanh \u0111\u01b0\u1ee3c cho l\u00e0 “cu\u1ed9c ch\u01a1i” kh\u00e1 t\u1ed1n k\u00e9m kh\u00f4ng ph\u1ea3i nh\u00e0 b\u00e1n l\u1ebb n\u00e0o c\u0169ng tham gia ph\u00e1t tri\u1ec3n t\u1ed1t, nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf.\/.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u00e1i v\u1edbi b\u1ee9c tranh \u1ea3m \u0111\u1ea1m c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, doanh thu c\u1ee7a c\u00e1c h\u00e3ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1ea1i b\u1eadt t\u0103ng m\u1ea1nh. K\u1ec3 t\u1eeb khi d\u1ecbch b\u1ec7nh Covid-19 b\u00f9ng ph\u00e1t bu\u1ed9c nhi\u1ec1u qu\u1ed1c gia ph\u1ea3i phong t\u1ecfa ho\u1ea1t \u0111\u1ed9ng \u0111i l\u1ea1i v\u00e0 th\u1ef1c hi\u1ec7n gi\u00e3n […]<\/p>\n","protected":false},"featured_media":13775,"template":"","article_category":[],"class_list":["post-5835","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/5835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13775"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=5835"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=5835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}