{"id":5939,"date":"2020-07-21T16:08:12","date_gmt":"2020-07-21T09:08:12","guid":{"rendered":"https:\/\/fts.com.vn\/?p=5939"},"modified":"2025-11-12T15:03:27","modified_gmt":"2025-11-12T08:03:27","slug":"ban-le-va-thuong-mai-dien-tu-canh-tranh-hay-phoi-hop","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/ban-le-va-thuong-mai-dien-tu-canh-tranh-hay-phoi-hop\/","title":{"rendered":"B\u00e1n l\u1ebb v\u00e0 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: C\u1ea1nh tranh hay ph\u1ed1i h\u1ee3p?"},"content":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 \u201cth\u0103ng hoa\u201d h\u01a1n bao gi\u1edd h\u1ebft. Ch\u00ednh b\u1edfi v\u1eady , c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb bu\u1ed9c ph\u1ea3i nh\u1eadp cu\u1ed9c. V\u1eady th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang c\u1ea1nh tranh hay ph\u1ed1i h\u1ee3p? V\u00e0 ai s\u1ebd l\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i?<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 h\u00ecnh th\u1ee9c kinh doanh tr\u1ef1c tuy\u1ebfn s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Internet \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch mua b\u00e1n, trao \u0111\u1ed5i, thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed c\u0169ng l\u00e0 xu h\u01b0\u1edbng c\u1ee7a th\u1eddi \u0111\u1ea1i to\u00e0n c\u1ea7u h\u00f3a, \u0111\u00e2y l\u00e0 l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf sinh l\u1ee3i v\u00e0 ph\u00e1t tri\u1ec3n, c\u01a1 h\u1ed9i cho nh\u1eefng ai mu\u1ed1n kh\u1edfi nghi\u1ec7p kinh doanh theo m\u00f4 h\u00ecnh m\u1edbi. M\u00f4 h\u00ecnh kinh doanh th\u01b0\u01a1ng m\u1ea1i\u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf qu\u1ed1c gia.<\/p>\n

B\u00e1n l\u1ebb l\u00e0 vi\u1ec7c mua s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 b\u00e1n bu\u00f4n ho\u1eb7c c\u00f4ng ty v\u00e0 b\u00e1n l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. C\u00e1c t\u1ed5 ch\u1ee9c b\u00e1n l\u1ebb c\u00f3 quy m\u00f4 r\u1ea5t kh\u00e1c nhau. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng duy nh\u1ea5t ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng li\u00ean ho\u00e0n bao g\u1ed3m nhi\u1ec1u chi nh\u00e1nh, k\u1ec3 c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch ho\u00e1 t\u1ed5ng h\u1ee3p, c\u1eeda h\u00e0ng chuy\u00ean doanh, c\u1eeda h\u00e0ng gi\u1ea3m gi\u00e1 v\u00e0 h\u1ee3p t\u00e1c x\u00e3 ti\u00eau th\u1ee5.<\/p>\n

Ch\u00ednh b\u1edfi v\u1eady, th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed hay b\u00e1n l\u1ebb \u0111\u1ec1u l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kinh doanh r\u1ea5t ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, do nhu c\u1ea7u mua s\u1eafm thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 khi c\u00e1c qu\u1ea7y h\u00e0ng kh\u00f4ng c\u00f2n duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1edbi trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i\u00a0\u0110\u00e2y c\u0169ng l\u00e0 k\u1ebft qu\u1ea3 khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. V\u1eady b\u00e1n l\u1ebb v\u00e0 th.\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed \u0111ang c\u1ea1nh tranh hay ph\u1ed1i h\u1ee3p?<\/p>\n

\"\"<\/p>\n

B\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang c\u1ea1nh tranh hay ph\u1ed1i h\u1ee3p?<\/em><\/p>\n

C\u00e1i b\u1eaft tay c\u1ee7a nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d<\/b><\/h3>\n

B\u00e1o c\u00e1o c\u1ee7a Google-Temasek n\u0103m 2018, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p 35% trong giai \u0111o\u1ea1n 2015-2018. Ch\u1ec9 ri\u00eang n\u0103m 2018, doanh thu th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam n\u0103m 2018 \u0111\u1ea1t 2,269 tri\u1ec7u USD v\u00e0 n\u1eb1m trong top 6 n\u1ec1n th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n nh\u1ea5t to\u00e0n c\u1ea7u, ch\u1ec9 x\u1ebfp sau Trung Qu\u1ed1c, M\u1ef9, Anh, Nh\u1eadt B\u1ea3n v\u00e0 \u0110\u1ee9c. T\u00ednh tr\u00ean quy m\u00f4 to\u00e0n th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u1ea1t m\u1ee9c 10 t\u1ef7 USD \u0111\u1ebfn cu\u1ed1i n\u0103m 2020 theo s\u1ed1 li\u1ec7u c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng.<\/p>\n

V\u1edbi s\u1ed1 d\u00e2n \u0111a ph\u1ea7n trong \u0111\u1ed9 tu\u1ed5i tr\u1ebb, Vi\u1ec7t Nam nhi\u1ec1u n\u0103m li\u1ec1n n\u1eb1m trong nh\u00f3m th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb h\u1ea5p d\u1eabn nh\u1ea5t th\u1ebf gi\u1edbi. Ng\u00e0nh b\u00e1n l\u1ebb v\u00ec v\u1eady c\u0169ng tr\u1ea3i qua qu\u00e1 tr\u00ecnh bi\u1ebfn chuy\u1ec3n v\u00e0 ti\u1ebfn h\u00f3a c\u00f9ng c\u01a1n l\u1ed1c mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam nh\u01b0 \u201cmi\u1ebfng m\u1ed3i ngon\u201d khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng th\u1ec3 ng\u1ed3i y\u00ean. Ch\u00ednh b\u1edfi v\u1eady, kh\u00f4ng ch\u1ec9 c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc gia nh\u1eadp m\u00e0 c\u1ea3 nh\u1eefng t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb l\u1edbn c\u1ee7a Trung Qu\u1ed1c, M\u1ef9, H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n v\u00e0 Th\u00e1i Lan c\u0169ng kh\u00f4ng \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c.<\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u0111i\u1ec1u \u0111\u00f3 qua s\u00e0n th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed Lazada, m\u1ed9t trong nh\u1eefng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam. Tuy nhi\u00ean, cho \u0111\u1ebfn th\u00e1ng 4\/2016, khi Trung Qu\u1ed1c \u0111\u00e3 \u201cb\u00e0nh tr\u01b0\u1edbng\u201d th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xu\u1ed1ng Vi\u1ec7t Nam m\u1ed9t c\u00e1ch nhanh ch\u00f3ng qua th\u01b0\u01a1ng v\u1ee5 c\u1ee7a Alibaba khi th\u00e2u t\u00f3m Lazada t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. Ti\u1ebfp \u0111\u1ebfn, \u0111\u1ea7u n\u0103m 2018 Amazon (M\u1ef9) c\u0169ng ch\u00ednh th\u1ee9c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed cho Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (VECOM), v\u1edbi 140 doanh nghi\u1ec7p online th\u00e0nh vi\u00ean. Nh\u01b0 m\u1ed9t m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1, nh\u1eefng c\u00fa hu\u00fdch l\u1edbn c\u1ee7a Trung Qu\u1ed1c v\u00e0 M\u1ef9 khi\u1ebfn nh\u1eefng t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb l\u1edbn c\u1ee7a H\u00e0n Qu\u1ed1c v\u00e0 Nh\u1eadt B\u1ea3n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng th\u1ec3 ng\u1ed3i y\u00ean. H\u1ecd ch\u00ednh th\u1ee9c d\u1ed3n v\u1ed1n v\u00e0o c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed ri\u00eang m\u00ecnh nh\u1eb1m \u0111\u1ea9y m\u1ea1nh k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/p>\n

Kh\u00f4ng ch\u1ec9 c\u00f3 v\u1eady, th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam c\u0169ng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ebfn t\u1eeb c\u00e1c qu\u1ed1c gia ch\u00e2u \u00c1 kh\u00e1c b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u00f4la v\u00e0o c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t. Theo c\u00e1c chuy\u00ean gia, trong th\u1eddi gian t\u1edbi, th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u00f2n c\u00f3 d\u1ecbp ch\u1ee9ng ki\u1ebfn nhi\u1ec1u nh\u1eefng m\u00f4 h\u00ecnh b\u00e1n l\u1ebb m\u1edbi, v\u1edbi nh\u1eefng ti\u1ec7n \u00edch hi\u1ec7n \u0111\u1ea1i ph\u1ee5c v\u1ee5 t\u1ed1i \u0111a nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t. N\u00eau quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh, Ti\u1ebfn s\u0129 \u0110inh Th\u1ecb M\u1ef9 Loan, Ch\u1ee7 t\u1ecbch Danh d\u1ef1 Hi\u1ec7p h\u1ed9i C\u00e1c nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam cho r\u1eb1ng: \u201cTrong b\u1ed1i c\u1ea3nh hi\u1ec7n nay c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang b\u1ecb c\u1ea1nh tranh gay g\u1eaft, n\u1ebfu kh\u00f4ng ch\u1ecbu thay \u0111\u1ed5i s\u1ebd r\u1ea5t d\u1ec5 b\u1ecb \u0111\u00e0o th\u1ea3i ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. \u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o b\u00e1n l\u1ebb l\u00e0 m\u1ed9t t\u01b0\u01a1ng lai t\u1ea5t y\u1ebfu ph\u1ea3i x\u1ea3y ra.\u201d<\/p>\n

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\u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o b\u00e1n l\u1ebb l\u00e0 m\u1ed9t t\u01b0\u01a1ng lai t\u1ea5t y\u1ebfu ph\u1ea3i x\u1ea3y ra<\/em><\/p>\n

S\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa hai lo\u1ea1i h\u00ecnh l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu\u00a0<\/b><\/h3>\n

Tr\u01b0\u1edbc s\u1ef1 b\u1ee9t ph\u00e1 kh\u00f4ng ng\u1eebng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 th\u00f4ng minh, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb s\u1ebd ti\u1ebfp t\u1ee5c c\u00f3 nhi\u1ec1u b\u01b0\u1edbc ti\u1ebfn h\u00f3a \u0111\u00e1p \u1ee9ng t\u1ed1i \u0111a m\u1ecdi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed c\u0169ng \u0111em \u0111\u1ebfn m\u1ed9t ngu\u1ed3n thu l\u1edbn cho c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb, b\u1edfi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian v\u00e0 \u0111\u1ecba l\u00fd. Ngo\u00e0i ra, \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t \u201cs\u00e2n ch\u01a1i\u201d cho s\u1ef1 s\u00e1ng t\u1ea1o, t\u1eeb \u0111\u00f3 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng l\u00ean d\u1eabn \u0111\u1ebfn doanh thu s\u1ebd l\u1edbn h\u01a1n. Tr\u01b0\u1edbc th\u1ef1c tr\u1ea1ng c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t v\u00e0 nhu c\u1ea7u t\u00ecm th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ng\u00e0y c\u00e0ng gia t\u0103ng, \u0111\u00e3 d\u1eabn t\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng nhi\u1ec1u.<\/p>\n

\u0110\u01a1n c\u1eed nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 c\u1ee7a T\u1eadp \u0111o\u00e0n Microsoft mang t\u00ean \u201cMicrosoft Dynamics 365 for Retail\u201d v\u1eeba m\u1edbi \u201cch\u00e0o \u0111\u1eddi\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p b\u00e1n l\u1ebb to\u00e0n di\u1ec7n gi\u00fap mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111a k\u00eanh v\u00e0 h\u1ee3p nh\u1ea5t tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 duy nh\u1ea5t. Gi\u1ea3i ph\u00e1p n\u00e0y bao g\u1ed3m vi\u1ec7c x\u1eed l\u00fd b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 c\u00e1c c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng, qu\u1ea3n tr\u1ecb th\u00f4ng minh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean n\u00e2ng cao hi\u1ec7u su\u1ea5t h\u01a1n tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y v\u00e0 c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng.<\/p>\n

Dynamics 365 for Retail cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho vi\u1ec7c v\u1eadn h\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c b\u00e1n l\u1ebb t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m, l\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng v\u00e0 ngu\u1ed3n cung \u1ee9ng, qu\u1ea3n tr\u1ecb h\u00e0ng t\u1ed3n kho, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 v\u00e0 marketing,\u2026cho \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a h\u00e0ng h\u00f3a \u0111\u1ebfn c\u00e1c k\u00eanh b\u00e1n h\u00e0ng theo ph\u01b0\u01a1ng th\u1ee9c \u0111a k\u00eanh. Gi\u1ea3i ph\u00e1p \u0111\u1ed3ng th\u1eddi c\u0169ng cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc t\u01b0\u01a1ng t\u00e1c trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/p>\n

\u00d4ng \u0110inh Ti\u1ebfn D\u0169ng, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Votiva (\u0111\u1ed1i t\u00e1c v\u00e0ng to\u00e0n c\u1ea7u c\u1ee7a Microsoft) t\u1ea1i Vi\u1ec7t Nam chia s\u1ebb: \u201cTrong g\u1ea7n 13 n\u0103m ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam, ch\u00fang t\u00f4i \u0111\u00e3 t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai gi\u1ea3i ph\u00e1p ERP th\u00e0nh c\u00f4ng cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb uy t\u00edn t\u1ea1i Vi\u1ec7t Nam v\u00e0 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 nh\u01b0 Starbucks, Aeon, Sony, Satra, Vissan, Central Retail, Vi\u1ec7t Th\u01b0\u1ee3ng,… v\u1edbi kinh nghi\u1ec7m \u0111\u01b0\u1ee3c t\u00edch l\u0169y trong nhi\u1ec1u n\u0103m trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb ch\u00fang t\u00f4i lu\u00f4n cam k\u1ebft cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 c\u1ea1nh tranh h\u01a1n th\u00f4ng qua vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t c\u1ee7a Microsoft.\u201d<\/p>\n

N\u00f3i v\u1ec1 ph\u1ea7n m\u1ec1m Microsoft Dynamics 365 for Retail, \u00f4ng D\u0169ng cho bi\u1ebft: M\u1ed9t ph\u1ea7n m\u1ec1m d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3 v\u00e0 tri\u1ec3n khai nhanh ch\u00f3ng, \u0111em l\u1ea1i k\u1ebft qu\u1ea3 nhanh h\u01a1n. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap c\u00e1c nh\u00e0 b\u00e1n l\u1ebb qu\u1ea3n l\u00fd s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c b\u00e1n h\u00e0ng \u0111a k\u00eanh, \u0111a ng\u00f4n ng\u1eef, \u0111a ti\u1ec1n t\u1ec7 v\u00e0 \u0111a ph\u00e1p nh\u00e2n khi h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u. Ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ee9c m\u1ea1nh v\u00e0 t\u00ednh linh ho\u1ea1t c\u1ee7a n\u1ec1n t\u1ea3ng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y Microsoft Cloud, gi\u00fap cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u00edch \u1ee9ng nhanh ch\u00f3ng v\u1edbi c\u00e1c thay \u0111\u1ed5i trong m\u00f4 h\u00ecnh kinh doanh.<\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 \u0111\u00f2n b\u1ea9y n\u1ec1n kinh t\u1ebf c\u1ee7a m\u1ed7i qu\u1ed1c gia. Th\u01b0\u01a1ng m\u1ea1i\u00a0\u0111i\u1ec7n t\u1eed t\u1eadn d\u1ee5ng s\u1ef1 li\u00ean k\u1ebft gi\u1eefa c\u00e1c doanh nghi\u1ec7p online, ho\u1eb7c gi\u1eefa online v\u00e0 offline, l\u00e0m t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi c\u0169ng l\u00e0m \u0111\u1ed9c \u0111\u00e1o th\u00eam tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi mua b\u1eb1ng nhi\u1ec1u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn kh\u00e1c, gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

Chung quy l\u1ea1i, d\u00f9 l\u00e0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0o th\u00ec c\u00e1c nh\u00e0 kinh doanh c\u0169ng ph\u1ea3i mang l\u1ea1i cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ef1 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch, nh\u1ea5t qu\u00e1n, d\u1ec5 d\u00e0ng t\u1eeb kh\u00e2u t\u00ecm ki\u1ebfm cho \u0111\u1ebfn th\u1ef1c hi\u1ec7n l\u1ec7nh mua h\u00e0ng.<\/p>\n

Theo Thuongtruong.com<\/strong><\/em><\/p>\n

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Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u01b0\u1edbc v\u00e0o th\u1eddi k\u1ef3 \u201cth\u0103ng hoa\u201d h\u01a1n bao gi\u1edd h\u1ebft. Ch\u00ednh b\u1edfi v\u1eady , c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb bu\u1ed9c ph\u1ea3i nh\u1eadp cu\u1ed9c. V\u1eady th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang c\u1ea1nh tranh hay ph\u1ed1i h\u1ee3p? V\u00e0 ai s\u1ebd l\u00e0 ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i? Th\u01b0\u01a1ng m\u1ea1i […]<\/p>\n","protected":false},"featured_media":13773,"template":"","article_category":[10],"class_list":["post-5939","article","type-article","status-publish","has-post-thumbnail","hentry","article_category-ke-toan-tai-chinh"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/5939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13773"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=5939"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=5939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}