{"id":601,"date":"2019-10-11T10:08:54","date_gmt":"2019-10-11T03:08:54","guid":{"rendered":"http:\/\/demo.baohungtien.com\/?p=601"},"modified":"2019-10-11T10:08:54","modified_gmt":"2019-10-11T03:08:54","slug":"xu-huong-sieu-thi-ao","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/xu-huong-sieu-thi-ao\/","title":{"rendered":"Xu h\u01b0\u1edbng si\u00eau th\u1ecb \u1ea3o"},"content":{"rendered":"

Si\u00eau th\u1ecb \u1ea3o li\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng mua s\u1eafm \u1edf Vi\u1ec7t Nam?<\/strong><\/h3>\n

Si\u00eau th\u1ecb \u1ea3o (virtual store) v\u1eeba ch\u00ednh th\u1ee9c hi\u1ec7n di\u1ec7n \u1edf Vi\u1ec7t Nam, m\u1edf ra h\u00ecnh th\u1ee9c m\u1edbi \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn. Nh\u01b0ng li\u1ec7u n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng mua s\u1eafm t\u01b0\u01a1ng lai?<\/p>\n

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Si\u00eau th\u1ecb \u1ea3o li\u1ec7u c\u00f3 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng?<\/em><\/p>\n

Th\u00eam l\u1ef1a ch\u1ecdn m\u1edbi<\/h3>\n

\u0110\u01a1n v\u1ecb \u0111\u01b0a m\u00f4 h\u00ecnh si\u00eau th\u1ecb \u1ea3o v\u00e0o Vi\u1ec7t Nam l\u00e0 Vingroup. Ban \u0111\u1ea7u, Vingroup d\u1ef1 ki\u1ebfn s\u1ebd ch\u1ecdn kho\u1ea3ng 20 \u0111\u1ecba \u0111i\u1ec3m t\u1ea1i TP.HCM v\u00e0 H\u00e0 N\u1ed9i \u0111\u1ec3 \u0111\u1eb7t si\u00eau th\u1ecb \u1ea3o. Sau \u0111\u00f3, m\u00f4 h\u00ecnh n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c nh\u00e2n r\u1ed9ng kh\u1eafp c\u1ea3 n\u01b0\u1edbc.<\/p>\n

Si\u00eau th\u1ecb \u1ea3o ch\u00ednh l\u00e0 nh\u1eefng qu\u1ea7y h\u00e0ng d\u00e1n c\u00e1c \u00e1p ph\u00edch l\u1edbn, v\u1edbi h\u00ecnh \u1ea3nh m\u00f4 ph\u1ecfng t\u1eeb h\u00e0ng tr\u0103m nh\u00f3m\u00a0s\u1ea3n ph\u1ea9m<\/a>\u00a0ch\u1ecdn l\u1ecdc. Vi\u1ec7c b\u00e0i tr\u00ed, s\u1eafp x\u1ebfp h\u00ecnh \u1ea3nh t\u1ea1i si\u00eau th\u1ecb \u1ea3o th\u01b0\u1eddng r\u1ea5t b\u1eaft m\u1eaft, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 qu\u1ea7y k\u1ec7 \u1edf si\u00eau th\u1ecb th\u1ef1c t\u1ebf. Kh\u00e1ch mu\u1ed1n mua h\u00e0ng t\u1ea1i si\u00eau th\u1ecb \u1ea3o ch\u1ec9 c\u1ea7n d\u00f9ng \u0111i\u1ec7n tho\u1ea1i t\u1ea3i m\u1ed9t ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 mua s\u1eafm c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb, qu\u00e9t m\u00e3 QR c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 thanh to\u00e1n ngay tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. Sau \u0111\u00f3, h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c giao v\u1ec1 t\u1eadn nh\u00e0 ch\u1ec9 trong v\u00e0i gi\u1edd.<\/p>\n

\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0 quy tr\u00ecnh mua h\u00e0ng th\u01b0\u1eddng ch\u1ec9 m\u1ea5t 20-30 gi\u00e2y. C\u00e1c qu\u1ea7y h\u00e0ng c\u1ee7a si\u00eau th\u1ecb \u1ea3o l\u1ea1i \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i nh\u01b0 c\u00e1c con ph\u1ed1 \u0111\u00f4ng \u0111\u00fac, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, t\u00f2a nh\u00e0 v\u0103n ph\u00f2ng, tr\u01b0\u1eddng h\u1ecdc, b\u1ebfn xe, tr\u1ea1m ch\u1edd xe bu\u00fdt\u2026 Khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi b\u1eadn r\u1ed9n c\u00f3 th\u1ec3 tranh th\u1ee7 th\u1eddi gian ngh\u1ec9 gi\u1eefa gi\u1edd hay th\u1eddi gian ch\u1edd\u2026 \u0111\u1ec3 mua s\u1eafm. H\u1ecd \u0111i ch\u1ee3 m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn t\u1eadn n\u01a1i, kh\u00f4ng m\u1ea5t th\u1eddi gian l\u1ea5y h\u00e0ng, ch\u1edd thanh to\u00e1n, ch\u1edd l\u1ea5y xe. H\u1ecd c\u00f3 th\u1ec3 mua s\u1eafm ch\u1ec9 v\u1edbi chi\u1ebfc smartphone trong tay, kh\u00f4ng c\u1ea7n x\u00e1ch n\u1eb7ng, mang h\u00e0ng h\u00f3a l\u1ec9nh k\u1ec9nh. T\u1ea5t c\u1ea3 \u0111\u1ec1u r\u1ea5t thu\u1eadn ti\u1ec7n.<\/p>\n

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Th\u1ed1ng k\u00ea doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/em><\/p>\n

Th\u1ef1c t\u1ebf, theo Appota, t\u00ednh \u0111\u1ebfn n\u1eeda \u0111\u1ea7u n\u0103m 2018, \u0111\u00e3 c\u00f3 67% ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam s\u1eed d\u1ee5ng internet v\u00e0 72% ng\u01b0\u1eddi d\u00e2n s\u1edf h\u1eefu smartphone. \u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng c\u01a1 s\u1edf \u0111\u1ec3 mua s\u1eafm qua online, \u0111i\u1ec7n tho\u1ea1i th\u00eam b\u00f9ng n\u1ed5. Kh\u1ea3o s\u00e1t t\u1eeb Q&Me ch\u1ec9 ra, n\u0103m 2018, 80% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi x\u00e1c nh\u1eadn c\u00f3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn. C\u00f2n s\u1ed1 li\u1ec7u t\u1eeb B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng cho hay, doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u0103ng tr\u01b0\u1edfng kho\u1ea3ng 20%\/n\u0103m v\u00e0 \u0111\u1ebfn n\u0103m 2020 \u01b0\u1edbc \u0111\u1ea1t 10 t\u1ec9 USD. Khi \u0111\u00f3, B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng d\u1ef1 \u0111o\u00e1n 30% d\u00e2n s\u1ed1 c\u1ea3 n\u01b0\u1edbc s\u1ebd mua s\u1eafm tr\u1ef1c tuy\u1ebfn, v\u1edbi gi\u00e1 tr\u1ecb giao d\u1ecbch trung b\u00ecnh 350 USD\/ng\u01b0\u1eddi\/n\u0103m.<\/p>\n

\u1ede kh\u00eda c\u1ea1nh c\u00f4ng ngh\u1ec7, \u00f4ng Nguy\u1ec5n Thanh H\u01b0ng, Ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed Vi\u1ec7t Nam, t\u1eebng nh\u1eadn \u0111\u1ecbnh: \u201cC\u00f4ng ngh\u1ec7 m\u1edbi (\u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, d\u1ecbch v\u1ee5 di \u0111\u1ed9ng, d\u1eef li\u1ec7u l\u1edbn, ti\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1, blockchain\u2026) \u0111\u00e3 v\u00e0 s\u1ebd c\u00f2n t\u00e1c \u0111\u1ed9ng m\u1ea1nh t\u1edbi mua b\u00e1n tr\u1ef1c tuy\u1ebfn\u201d. \u0110\u1eb7c bi\u1ec7t, khi nh\u1eefng h\u00ecnh th\u1ee9c kinh doanh m\u1edbi (platform, n\u1ec1n kinh t\u1ebf chia s\u1ebb\u2026) tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn th\u00ec b\u00e1n l\u1ebb c\u0169ng ph\u1ea3i d\u1ecbch chuy\u1ec3n.<\/p>\n

Th\u1ebf gi\u1edbi kh\u00f4ng h\u1ec1 xa l\u1ea1 v\u1edbi m\u00f4 h\u00ecnh si\u00eau th\u1ecb \u1ea3o. T\u1eeb 8 n\u0103m tr\u01b0\u1edbc, H\u00e0n Qu\u1ed1c l\u00e0 qu\u1ed1c gia ti\u00ean phong tri\u1ec3n khai m\u00f4 h\u00ecnh si\u00eau th\u1ecb \u1ea3o khi Homeplus, m\u1ed9t c\u00f4ng ty thu\u1ed9c Tesco, m\u1edf si\u00eau th\u1ecb \u1ea3o \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi (6.2011). Kh\u00f4ng l\u00e2u sau, n\u0103m 2012, Tesco m\u1edf r\u1ed9ng m\u00f4 h\u00ecnh n\u00e0y ra kh\u1eafp H\u00e0n Qu\u1ed1c (22 c\u1eeda h\u00e0ng) v\u00e0 \u0111\u01b0a si\u00eau th\u1ecb \u1ea3o v\u1ec1 th\u1ecb tr\u01b0\u1eddng qu\u00ea nh\u00e0 l\u00e0 Anh. C\u0169ng trong giai \u0111o\u1ea1n 2011-2012, nhi\u1ec1u c\u00f4ng ty kh\u00e1c \u0111\u00e3 m\u1edf si\u00eau th\u1ecb \u1ea3o nh\u01b0 chu\u1ed7i si\u00eau th\u1ecb \u1ea3o Yihaodian (Trung Qu\u1ed1c), Peapod (M\u1ef9), Lam Soon (H\u1ed3ng K\u00f4ng), Jumbo (Chile), Woolworths (\u00dac)\u2026<\/p>\n

Tuy nhi\u00ean, th\u00e0nh c\u00f4ng nh\u1ea5t v\u1eabn l\u00e0 chu\u1ed7i si\u00eau th\u1ecb \u1ea3o Homeplus. Ch\u1ec9 ch\u01b0a \u0111\u1ebfn 1 n\u0103m k\u1ec3 t\u1eeb khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch m\u1edf c\u1eeda h\u00e0ng \u1ea3o, Homeplus \u0111\u00e3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng mua s\u1eafm ph\u1ed5 bi\u1ebfn nh\u1ea5t th\u1eddi \u0111i\u1ec3m \u1ea5y, v\u1edbi 900.000 l\u01b0\u1ee3t t\u1ea3i. Doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a Homeplus t\u0103ng 130% v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd t\u0103ng 76%.<\/p>\n

Nh\u1eefng th\u00e0nh c\u00f4ng c\u1ee7a chu\u1ed7i si\u00eau th\u1ecb \u1ea3o tr\u00ean th\u1ebf gi\u1edbi c\u00f9ng ti\u1ec7n \u00edch, s\u1ef1 m\u1edbi l\u1ea1 c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 c\u00e1c c\u01a1 s\u1edf \u0111\u1ec3 ph\u00eda Vi\u1ec7t Nam k\u1ef3 v\u1ecdng, si\u00eau th\u1ecb \u1ea3o s\u1ebd t\u1ea1o n\u00ean m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong ti\u00eau d\u00f9ng b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba.<\/p>\n

Kh\u00f3 l\u00f2ng thay th\u1ebf<\/h3>\n

Tr\u01b0\u1edbc khi m\u1edf si\u00eau th\u1ecb \u1ea3o, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec1u ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u1ec1 n\u1ec1n t\u1ea3ng. H\u1ecd th\u01b0\u1eddng thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c h\u1ec7 sinh th\u00e1i v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng, si\u00eau th\u1ecb ri\u00eang. C\u00e1c \u0111\u01a1n v\u1ecb c\u0169ng ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm, thanh to\u00e1n tr\u1ef1c tuy\u1ebfn\u2026 Tuy nhi\u00ean, \u1edf Vi\u1ec7t Nam, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m nh\u1ea5t. Trong m\u1ed9t di\u1ec5n \u0111\u00e0n, nhi\u1ec1u ng\u01b0\u1eddi chia s\u1ebb m\u1ed1i quan t\u00e2m v\u1ec1 th\u1eddi gian giao h\u00e0ng. L\u00e0m sao \u0111\u1ec3 nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ea3m b\u1ea3o th\u1eddi gian giao h\u00e0ng trong v\u00e0i ti\u1ebfng? N\u1ebfu giao tr\u1ec5 h\u1eb9n, kh\u00f4ng ai \u1edf nh\u00e0 th\u00ec ph\u1ea3i gi\u1ea3i quy\u1ebft c\u00e1ch n\u00e0o? T\u01b0\u01a1ng t\u1ef1, ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t b\u0103n kho\u0103n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. V\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ef1c ti\u1ebfp xem x\u00e9t, c\u1ea7m n\u1eafm s\u1ea3n ph\u1ea9m n\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a giao \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd t\u00f9y thu\u1ed9c nh\u00e2n vi\u00ean chu\u1ed7i b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi giao h\u00e0ng. N\u1ebfu c\u00f3 h\u01b0 h\u1ecfng, hao h\u1ee5t, ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ea1t, giao h\u00e0ng kh\u00f4ng \u0111\u00fang, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i ki\u1ec3m tra, khi\u1ebfu n\u1ea1i, \u0111\u1ed5i tr\u1ea3 h\u00e0ng ra sao? R\u00f5 r\u00e0ng, s\u1ebd c\u00f3 kh\u00e1 nhi\u1ec1u r\u1eafc r\u1ed1i ph\u00e1t sinh.<\/p>\n

Trong khi \u0111\u00f3, mua h\u00e0ng t\u1ea1i si\u00eau th\u1ecb \u1ea3o l\u00e0 ph\u1ea3i thanh to\u00e1n ngay. \u0110i\u1ec1u n\u00e0y kh\u00e1c v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng online v\u1eabn \u0111ang cho ph\u00e9p tr\u1ea3 ti\u1ec1n sau khi nh\u1eadn h\u00e0ng (COD). Theo B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng, d\u00f9 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n nh\u01b0ng thanh to\u00e1n COD v\u1eabn l\u00e0 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t. N\u1ebfu n\u0103m 2013, 74% ng\u01b0\u1eddi d\u00f9ng \u1edf Vi\u1ec7t Nam thanh to\u00e1n COD th\u00ec \u0111\u1ebfn n\u0103m 2017, con s\u1ed1 n\u00e0y l\u00e0 82%.<\/p>\n

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C\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i v\u00e0o ng\u00e0nh b\u00e1n l\u1ebb<\/em><\/p>\n

C\u0169ng c\u1ea7n n\u00f3i th\u00eam, hi\u1ec7n nay, c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i m\u1ecdc l\u00ean kh\u1eafp n\u01a1i, c\u1ea1nh tranh nhau quy\u1ebft li\u1ec7t. Theo b\u00e1o c\u00e1o c\u1ee7a Asia Plus, t\u00ednh \u0111\u1ebfn th\u00e1ng 5.2018, ch\u1ec9 ri\u00eang c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, Vi\u1ec7t Nam c\u00f3 t\u1ed5ng c\u1ed9ng 1.819 c\u1eeda h\u00e0ng, t\u0103ng 21% so v\u1edbi c\u00f9ng k\u1ef3. JLL d\u1ef1 b\u00e1o, con s\u1ed1 n\u00e0y s\u1ebd ch\u01b0a d\u1eebng l\u1ea1i v\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 VinMart+, FamilyMart, Ministop, Circle K, Shop&Go, B\u2019s Mart, Zakkamart, 7 Eleven, Satrafoods, GS25\u2026 \u0111\u1ec1u c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng \u0111\u1ecba b\u00e0n, gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n.<\/p>\n

Nh\u01b0 v\u1eady, b\u1ea5t c\u1ee9 khi n\u00e0o c\u1ea7n, ng\u01b0\u1eddi d\u00e2n c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ra si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i g\u1ea7n nh\u00e0 mua s\u1eafm. Nh\u1eefng ti\u1ec7n \u00edch c\u1ee7a m\u00f4 h\u00ecnh si\u00eau th\u1ecb \u1ea3o so v\u1edbi c\u00e1c chu\u1ed7i si\u00eau th\u1ecb, si\u00eau th\u1ecb mini, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 c\u1ea3 v\u1edbi c\u00e1c nh\u1eefng website \u0111i ch\u1ee3 online (Now Fresh, dichonhanh.vn, dichothue.com.vn, dichoonline.com.vn, marketnow.vn\u2026) t\u00ednh ra kh\u00f4ng nhi\u1ec1u kh\u00e1c bi\u1ec7t.<\/p>\n

M\u1eb7t kh\u00e1c, t\u1ec9 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a si\u00eau th\u1ecb \u1ea3o c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh s\u1eb5n c\u00f3 c\u1ee7a h\u00e0ng h\u00f3a, ki\u1ebfn th\u1ee9c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ee7a ng\u01b0\u1eddi d\u00e2n\u2026 Ngay \u1edf c\u00e1c n\u01b0\u1edbc, m\u00f4 h\u00ecnh si\u00eau th\u1ecb \u1ea3o ch\u1ec9 l\u00e0 gi\u1ea3i ph\u00e1p t\u00ecnh th\u1ebf, ch\u1ee7 y\u1ebfu \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u1eefng ng\u01b0\u1eddi qu\u00e1 b\u1eadn r\u1ed9n. C\u00f2n khi c\u00f3 th\u1eddi gian, h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn th\u00edch \u0111\u1ebfn si\u00eau th\u1ecb \u0111\u1ec3 t\u1ef1 tay ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m, tr\u1ea3i nghi\u1ec7m mua s\u1eafm, th\u01b0 gi\u00e3n.<\/p>\n

Nh\u01b0 v\u1eady, si\u00eau th\u1ecb \u1ea3o ch\u1ec9 n\u00ean xem l\u00e0 m\u1ed9t k\u00eanh mua s\u1eafm n\u1eefa, gi\u00fap gia t\u0103ng s\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 th\u00eam c\u00e1ch th\u1ee9c ph\u1ee5c v\u1ee5 m\u1edbi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u1ede g\u00f3c \u0111\u1ed9 \u0111\u1ea7u t\u01b0, si\u00eau th\u1ecb \u1ea3o \u1edf c\u00e1c n\u01b0\u1edbc th\u01b0\u1eddng kh\u00f4ng \u0111\u1ee9ng \u0111\u01a1n \u0111\u1ed9c m\u00e0 th\u01b0\u1eddng ph\u00e1t tri\u1ec3n trong h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb r\u1ed9ng l\u1edbn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si\u00eau th\u1ecb \u1ea3o li\u1ec7u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng mua s\u1eafm \u1edf Vi\u1ec7t Nam? Si\u00eau th\u1ecb \u1ea3o (virtual store) v\u1eeba ch\u00ednh th\u1ee9c hi\u1ec7n di\u1ec7n \u1edf Vi\u1ec7t Nam, m\u1edf ra h\u00ecnh th\u1ee9c m\u1edbi \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn. Nh\u01b0ng li\u1ec7u n\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng mua s\u1eafm t\u01b0\u01a1ng lai? Si\u00eau […]<\/p>\n","protected":false},"featured_media":607,"template":"","article_category":[],"class_list":["post-601","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/607"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}