{"id":6073,"date":"2020-08-06T09:04:33","date_gmt":"2020-08-06T02:04:33","guid":{"rendered":"https:\/\/fts.com.vn\/?p=6073"},"modified":"2025-11-12T14:58:11","modified_gmt":"2025-11-12T07:58:11","slug":"co-hoi-doi-moi-cho-nganh-ban-le-trong-mua-dich-covid-19","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/co-hoi-doi-moi-cho-nganh-ban-le-trong-mua-dich-covid-19\/","title":{"rendered":"C\u01a1 h\u1ed9i \u0111\u1ed5i m\u1edbi cho ng\u00e0nh b\u00e1n l\u1ebb trong m\u00f9a d\u1ecbch Covid-19"},"content":{"rendered":"

\u0110\u1ea1i d\u1ecbch Covid-19 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi t\u00e1c phong, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/strong><\/p>\n

\u0110\u1ea1i d\u1ecbch Covid-19 b\u00f9ng ph\u00e1t, nhi\u1ec1u doanh nghi\u1ec7p ph\u1ea3i \u0111\u00f3ng c\u1eeda \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1ch ly x\u00e3 h\u1ed9i. B\u00e1n l\u1ebb l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea3ng b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng nh\u1ea5t t\u1eeb \u0111\u1ea1i d\u1ecbch n\u00e0y.<\/p>\n

B\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 v\u1ec1 t\u00e1c \u0111\u1ed9ng, thi\u1ec7t h\u1ea1i v\u1edbi doanh nghi\u1ec7p b\u00e1n l\u1ebb do B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng c\u00f4ng b\u1ed1 m\u1edbi \u0111\u00e2y cho th\u1ea5y, d\u1ecbch Covid-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a h\u1ec7 th\u1ed1ng doanh nghi\u1ec7p ph\u00e2n ph\u1ed1i.<\/p>\n

Theo \u0111\u00f3, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 3 th\u00e1ng \u0111\u1ea7u n\u0103m \u01b0\u1edbc \u0111\u1ea1t 1.246 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 4,67% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2019. \u0110\u00e2y l\u00e0 m\u1ee9c t\u0103ng th\u1ea5p nh\u1ea5t trong nhi\u1ec1u n\u0103m g\u1ea7n \u0111\u00e2y. T\u00ednh ri\u00eang trong th\u00e1ng 3, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e3 gi\u1ea3m 0,8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110\u00e2y l\u00e0 m\u1ee9c gi\u1ea3m \u0111\u1ea7u ti\u00ean trong giai \u0111o\u1ea1n 2016 \u2013 2020.<\/p>\n

\"\"<\/p>\n

Ng\u00e0nh b\u00e1n l\u1ebb ch\u1ecbu \u1ea3nh h\u01b0\u1edfng l\u1edbn b\u1edfi \u0111\u1ea1i d\u1ecbch Covid-19<\/em><\/p>\n

C\u1ee5 th\u1ec3, v\u1edbi Lotte, doanh thu th\u00e1ng 2\/2020 gi\u1ea3m kho\u1ea3ng 50% so v\u1edbi th\u00e1ng 1\/2020 v\u00e0 gi\u1ea3m h\u01a1n 20% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2019. V\u1edbi Aeon Mall Vi\u1ec7t Nam, doanh thu th\u00e1ng 1 gi\u1ea3m 2%; th\u00e1ng 2 gi\u1ea3m 6% so v\u1edbi k\u1ebf ho\u1ea1ch \u0111\u1ec1 ra.S\u1ee9c mua gi\u1ea3m s\u00fat khi\u1ebfn to\u00e0n ng\u00e0nh b\u00e1n l\u1ebb lao \u0111ao. Nhi\u1ec1u si\u00eau th\u1ecb l\u1edbn nh\u01b0: Lotte, Co.opmart, Intimex, Aeon Mall\u2026 trong t\u00ecnh tr\u1ea1ng kh\u1ee7ng ho\u1ea3ng nghi\u00eam tr\u1ecdng, khi c\u00f3 th\u1eddi \u0111i\u1ec3m doanh thu gi\u1ea3m \u0111\u1ebfn 50%.<\/p>\n

V\u1edbi Saigon Co.op Mart, doanh thu b\u00e1n l\u1ebb trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m nay gi\u1ea3m kho\u1ea3ng 50% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc v\u00e0 c\u00f3 th\u1ec3 b\u1ecb s\u1ee5t gi\u1ea3m 1.000 t\u1ef7 \u0111\u1ed3ng n\u1ebfu d\u1ecbch \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t trong qu\u00fd 2, gi\u1ea3m 2.000 t\u1ef7 \u0111\u1ed3ng n\u1ebfu d\u1ecbch ti\u1ebfp t\u1ee5c k\u00e9o d\u00e0i.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, trong th\u1eddi gian n\u00e0y, T\u1ed5ng C\u00f4ng ty Th\u01b0\u01a1ng m\u1ea1i S\u00e0i G\u00f2n – TNHH MTV, doanh thu b\u00e1n l\u1ebb gi\u1ea3m kho\u1ea3ng 50% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc.<\/p>\n

Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee7a Aeon Mall Vi\u1ec7t Nam, l\u01b0\u1ee3ng kh\u00e1ch \u0111\u00e3 gi\u1ea3m 20-35%, c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n \u0111\u1ec1u ch\u1eadm l\u1ea1i, ch\u1ec9 ri\u00eang s\u1ea3n ph\u1ea9m \u0103n nhanh, \u0103n li\u1ec1n, s\u1ea3n ph\u1ea9m kh\u00f4, kh\u1ea9u trang, n\u01b0\u1edbc r\u1eeda tay s\u00e1t khu\u1ea9n l\u00e0 b\u00e1n nhanh h\u01a1n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng m\u1ed7i l\u1ea7n mua l\u1edbn h\u01a1n tr\u01b0\u1edbc. Ch\u1eadm nh\u1ea5t l\u00e0 nh\u1eefng m\u1eb7t h\u00e0ng nh\u01b0 th\u1eddi trang, gi\u1ea7y d\u00e9p, \u0111i\u1ec7n m\u00e1y\u2026.<\/p>\n

C\u00f9ng v\u1edbi \u0111\u00f3, do d\u1ecbch b\u1ec7nh b\u00f9ng ph\u00e1t, m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c ng\u01b0\u1eddi lao \u0111\u1ed9ng ph\u1ea3i ngh\u1ec9 l\u00e0m vi\u1ec7c n\u00ean nhi\u1ec1u gia \u0111\u00ecnh c\u0169ng th\u1eaft ch\u1eb7t chi ti\u00eau, \u00edt \u0111i mua s\u1eafm h\u01a1n, \u0111i\u1ec1u n\u00e0y t\u00e1c \u0111\u1ed9ng nhi\u1ec1u \u0111\u1ebfn doanh thu c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb. Ch\u1ecb Kh\u1ed5ng Thu Trang (C\u1ea7u Gi\u1ea5y, H\u00e0 N\u1ed9i) chia s\u1ebb, d\u1ecbch Covid-19 \u0111\u00e3 t\u1ea1o nhi\u1ec1u \u00e1p l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ed1i v\u1edbi vi\u1ec7c chi ti\u00eau trong gia \u0111\u00ecnh. G\u1ea7n 1 th\u00e1ng nay, v\u1ee3 ch\u1ed3ng ch\u1ecb ph\u1ea3i ngh\u1ec9 vi\u1ec7c \u1edf nh\u00e0 d\u1eabn \u0111\u1ebfn thu nh\u1eadp b\u1ecb gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3. Do \u0111\u00f3 gi\u1ea3m chi ph\u00ed sinh ho\u1ea1t, c\u1eaft c\u00e1c kho\u1ea3n mua s\u1eafm kh\u00f4ng c\u1ea7n thi\u1ebft l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap gia \u0111\u00ecnh ch\u1ecb v\u01b0\u1ee3t qua nh\u1eefng kh\u00f3 kh\u0103n trong th\u1eddi gian n\u00e0y.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, gia \u0111\u00ecnh anh Tr\u1ea7n Quang Hi\u1ec7u \u1edf Kim M\u00e3 c\u0169ng t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 gi\u1ea3m chi ti\u00eau trong th\u1eddi gian d\u1ecbch b\u1ec7nh b\u00f9ng ph\u00e1t nh\u01b0: h\u1ea1n ch\u1ebf mua s\u1eafm, \u0103n u\u1ed1ng, chi ti\u00eau ti\u1ebft ki\u1ec7m h\u01a1n\u2026<\/p>\n

C\u00e1c chuy\u00ean gia kinh t\u1ebf cho r\u1eb1ng, vi\u1ec7c ti\u1ebft ki\u1ec7m chi ti\u00eau c\u1ee7a c\u00e1c gia \u0111\u00ecnh l\u00e0 c\u1ea7n thi\u1ebft trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay. \u0110\u00e2y c\u0169ng l\u00e0 b\u00e0i to\u00e1n \u0111\u1eb7t ra v\u1edbi c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft t\u00e2m l\u00fd ti\u00eau d\u00f9ng; \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng \u00e1n s\u1ea3n xu\u1ea5t, kinh doanh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u00edch \u1ee9ng, duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng v\u00e0 v\u01b0\u1ee3t qua nh\u1eefng kh\u00f3 kh\u0103n do \u0111\u1ea1i d\u1ecbch Covid-19 g\u00e2y ra.<\/p>\n

Covid-19: Th\u00e1ch th\u1ee9c – c\u01a1 h\u1ed9i<\/strong><\/h3>\n

Theo chuy\u00ean gia ng\u00e0nh b\u00e1n l\u1ebb V\u0169 Vinh Ph\u00fa, t\u00ecnh h\u00ecnh tr\u00ean l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c to l\u1edbn m\u00e0 ng\u00e0nh b\u00e1n l\u1ebb ph\u1ea3i v\u01b0\u1ee3t qua trong giai \u0111o\u1ea1n kh\u00f3 kh\u0103n n\u00e0y. Nh\u01b0ng \u0111\u00f3 c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ng\u00e0nh b\u00e1n l\u1ebb nh\u00ecn l\u1ea1i m\u00ecnh \u0111\u1ec3 \u0111\u1ed5i m\u1edbi h\u01a1n n\u1eefa trong vi\u1ec7c t\u1ed5 ch\u1ee9c thu mua ngu\u1ed3n h\u00e0ng v\u00e0 b\u00e1n ra ph\u1ee5c v\u1ee5 cho x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 h\u01a1n; Tr\u01b0\u1edbc h\u1ebft, ng\u00e0nh b\u00e1n l\u1ebb ph\u1ea3i t\u1ef1 th\u00e2n \u0111\u1ed5i m\u1edbi m\u00ecnh m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, \u0111\u1ed3ng th\u1eddi kh\u1eafc ph\u1ee5c nh\u1eefng khi\u1ebfm khuy\u1ebft trong giai \u0111o\u1ea1n tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec3 th\u1ef1c hi\u1ec7n ng\u00e0y c\u00e0ng t\u1ed1t h\u01a1n hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u00d4ng Ph\u00fa cho r\u1eb1ng, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 h\u00e0ng h\u00f3a kinh doanh ph\u1ea3i n\u00e2ng l\u00ean m\u1ed9t b\u01b0\u1edbc, nh\u1ea5t l\u00e0 \u1edf c\u00e1c si\u00eau th\u1ecb v\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u0111\u1eb7t ni\u1ec1m tin cao nh\u1ea5t. V\u1ec1 gi\u00e1 c\u1ea3, c\u1ea7n r\u00e0 so\u00e1t l\u1ea1i c\u00e1c m\u1ee9c gi\u00e1 v\u00f4 l\u00fd, kh\u00f4ng h\u1ee3p l\u00fd do nhi\u1ec1u nguy\u00ean nh\u00e2n ch\u1ee7 quan v\u00e0 kh\u00e1ch quan \u0111\u1ec3 k\u00e9o gi\u00e1 v\u1ec1\u00a0 m\u1ed9t m\u1ee9c m\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 mang t\u00ednh c\u1ea1nh tranh cao gi\u1eefa c\u00e1c k\u00eanh b\u00e1n l\u1ebb.<\/p>\n

\u201c\u0110\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 d\u1ecbp \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi t\u00e1c phong, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. V\u0103n h\u00f3a kinh doanh c\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ec1 cao. Trong giai \u0111o\u1ea1n n\u00e0y, nh\u1eefng h\u00e0nh vi b\u00e1n h\u00e0ng l\u1ee3i d\u1ee5ng c\u00f3 d\u1ecbch \u0111\u1ec3 tr\u1ee5c l\u1ee3i ph\u1ea3i b\u1ecb ph\u00ea ph\u00e1n v\u00e0 x\u1eed l\u00fd k\u1ecbp th\u1eddi. M\u1ed1i quan h\u1ec7 gi\u1eefa k\u00eanh b\u00e1n l\u1ebb v\u1edbi nh\u00e0 cung \u1ee9ng, nh\u00e0 s\u1ea3n xu\u1ea5t ph\u1ea3i b\u00ecnh \u0111\u1eb3ng, l\u00e0m \u0103n t\u1eed t\u1ebf c\u00f3 tr\u00e1ch nhi\u1ec7m, h\u1ed7 tr\u1ee3 l\u1eabn nhau, nh\u1ea5t l\u00e0 trong nh\u1eefng l\u00fac kh\u00f3 kh\u0103n nh\u01b0 hi\u1ec7n nay\u201d, \u00f4ng V\u0169 Vinh Ph\u00fa nh\u1ea5n m\u1ea1nh.<\/p>\n

Theo Cafef.<\/strong><\/em><\/p>\n

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\u0110\u1ea1i d\u1ecbch Covid-19 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c \u0111\u1ed5i m\u1edbi t\u00e1c phong, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. \u0110\u1ea1i d\u1ecbch Covid-19 b\u00f9ng ph\u00e1t, nhi\u1ec1u doanh nghi\u1ec7p ph\u1ea3i \u0111\u00f3ng c\u1eeda \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1ch ly x\u00e3 h\u1ed9i. B\u00e1n l\u1ebb l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ea3ng […]<\/p>\n","protected":false},"featured_media":13768,"template":"","article_category":[],"class_list":["post-6073","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/6073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13768"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6073"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=6073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}