{"id":6087,"date":"2020-08-12T09:02:40","date_gmt":"2020-08-12T02:02:40","guid":{"rendered":"https:\/\/fts.com.vn\/?p=6087"},"modified":"2025-11-12T14:52:55","modified_gmt":"2025-11-12T07:52:55","slug":"nganh-ban-le-canh-tranh-ngay-cang-khoc-liet-trong-thoi-dai-4-0","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/nganh-ban-le-canh-tranh-ngay-cang-khoc-liet-trong-thoi-dai-4-0\/","title":{"rendered":"Ng\u00e0nh b\u00e1n l\u1ebb c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t trong th\u1eddi \u0111\u1ea1i 4.0"},"content":{"rendered":"<p class=\"sapo\"><strong>C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 (CMCN 4.0) \u0111\u00e3 v\u00e0 \u0111ang t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam t\u1ea1o ra thu\u1eadn l\u1ee3i song c\u0169ng c\u00f3 kh\u00f4ng \u00edt kh\u00f3 kh\u0103n.<\/strong><\/p>\n<p>V\u1edbi ch\u1ee7 \u0111\u1ec1\u00a0\u201cC\u00e1ch m\u1ea1ng C\u00f4ng nghi\u1ec7p 4.0 &#8211; B\u01b0\u1edbc \u0111i m\u1edbi cho th\u1ecb tr\u01b0\u1eddng ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a\u201d, h\u1ed9i th\u1ea3o do Vi\u1ec7n Nghi\u00ean c\u1ee9u Chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 C\u1ea1nh tranh (BCSI) t\u1ed5 ch\u1ee9c ng\u00e0y 3\/10 t\u1ea1i H\u00e0 N\u1ed9i, c\u00e1c chuy\u00ean gia \u0111\u00e3 t\u1eadp trung ph\u00e2n t\u00edch v\u00e0 ch\u1ec9 ra nh\u1eefng l\u1ee3i th\u1ebf c\u0169ng nh\u01b0 nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb tr\u01b0\u1edbc t\u00e1c \u0111\u1ed9ng c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng 4.0.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6088 aligncenter\" src=\"https:\/\/fts.com.vn\/wp-content\/uploads\/2020\/08\/canh-tranh-ban-le-300x187.jpg\" alt=\"\" width=\"300\" height=\"187\" \/><\/p>\n<p style=\"text-align: center;\"><em>H\u1ed9i th\u1ea3o &#8220;C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0&#8221;<\/em><\/p>\n<p>Trong \u0111\u00f3, hai ch\u1ee7 \u0111\u1ec1 ch\u00ednh l\u00e0 \u201cT\u00e1c \u0111\u1ed9ng c\u1ee7a CMCN 4.0 v\u00e0 th\u1ecb tr\u01b0\u1eddng ph\u00e2n ph\u1ed1i\u201d; \u201cT\u1ed1i \u01b0u h\u00f3a k\u00eanh ph\u00e2n ph\u1ed1i \u2013 Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh cho doanh nghi\u1ec7p\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia t\u1eadp trung trao \u0111\u1ed5i, ph\u00e2n t\u00edch s\u00e2u v\u1ec1 th\u1ef1c tr\u1ea1ng h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, khuynh h\u01b0\u1edbng b\u00e1n l\u1ebb to\u00e0n c\u1ea7u t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng ki\u1ebfn ngh\u1ecb, \u0111\u1ec1 xu\u1ea5t nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh cho doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u1ec1 xu\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111\u01b0a ra, \u0111\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c c\u1ea7n thi\u1ebft ph\u1ea3i quan t\u00e2m t\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u2013 b\u00e1n l\u1ebb, b\u1edfi \u0111\u00e2y l\u00e0 \u0111\u1ed9ng th\u00e1i t\u00edch c\u1ef1c, g\u00f3p ph\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u1ea7u ra c\u1ee7a s\u1ea3n xu\u1ea5t v\u00e0 c\u1ee7a ti\u00eau d\u00f9ng x\u00e3 h\u1ed9i.<\/p>\n<p>TS. V\u00f5 Tr\u00ed Th\u00e0nh, Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n Nghi\u00ean c\u1ee9u Chi\u1ebfn l\u01b0\u1ee3c Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 C\u1ea1nh tranh (BCSI) cho bi\u1ebft, cu\u1ed9c C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn m\u1ecdi l\u0129nh v\u1ef1c kinh t\u1ebf &#8211; x\u00e3 h\u1ed9i c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, trong \u0111\u00f3 ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam c\u0169ng ch\u1ecbu s\u1ef1 t\u00e1c \u0111\u1ed9ng kh\u00f4ng nh\u1ecf.<\/p>\n<p>N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ch\u1ec9 c\u00f3 th\u1ec3 mua s\u1eafm \u1edf c\u00e1c c\u1eeda h\u00e0ng, s\u1ea1p h\u00e0ng hi\u1ec7n h\u1eefu t\u1ea1i k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng c\u0169ng nh\u01b0 b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i th\u00ec ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u mua s\u1eafm c\u1ee7a m\u00ecnh qua c\u00e1c c\u1eeda h\u00e0ng hi\u1ec7n h\u1eefu, \u0111a k\u00eanh v\u00e0 tr\u1ef1c tuy\u1ebfn. Ch\u00ednh v\u00ec v\u1eady, xu h\u01b0\u1edbng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebfp t\u1ee5c c\u00f3 vai tr\u00f2 ng\u00e0y c\u00e0ng t\u0103ng trong ng\u00e0nh b\u00e1n l\u1ebb.<\/p>\n<p>\u201cH\u1ed9i th\u1ea3o l\u00e0 di\u1ec5n \u0111\u00e0n \u0111\u1ec3 c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc, doanh nghi\u1ec7p ph\u00e2n t\u00edch nh\u1eefng thu\u1eadn l\u1ee3i, kh\u00f3 kh\u0103n, qua \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t, ki\u1ebfn ngh\u1ecb v\u00e0 gi\u1ea3i ph\u00e1p \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i t\u1eeb cu\u1ed9c c\u00e1ch m\u1ea1ng n\u00e0y\u201d, TS. V\u00f5 Tr\u00ed Th\u00e0nh \u0111\u00e1nh gi\u00e1.<\/p>\n<h3><b><i>4 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u2013 b\u00e1n l\u1ebb<\/i><\/b><\/h3>\n<p>Theo chuy\u00ean gia kinh t\u1ebf V\u0169 Vinh Ph\u00fa, hi\u1ec7n nay \u1edf Vi\u1ec7t Nam, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 ng\u00e0nh b\u00e1n l\u1ebb n\u1ed9i \u0111\u1ecba \u0111\u00e3 \u0111\u00f3ng g\u00f3p kho\u1ea3ng 15% GDP, gi\u1ea3i quy\u1ebft vi\u1ec7c l\u00e0m cho kho\u1ea3ng 6 tri\u1ec7u ng\u01b0\u1eddi, v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, g\u1ea7n 100 tri\u1ec7u d\u00e2n, t\u1ed5ng m\u1ee9c ti\u00eau d\u00f9ng \u0111\u1ea1t kho\u1ea3ng 70%\/n\u0103m.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc tham gia, c\u00e1c th\u00e0nh ph\u1ea7n kinh t\u1ebf \u0111\u1ec1u c\u00f3 m\u1eb7t trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i n\u1ed9i \u0111\u1ecba. V\u00ec v\u1eady, s\u1ef1 c\u1ea1nh tranh trong giai \u0111o\u1ea1n n\u00e0y ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd v\u00e0 c\u00f2n ti\u1ebfp t\u1ee5c di\u1ec5n ra v\u00e0 d\u1eabn \u0111\u1ebfn 4 xu th\u1ebf ph\u00e1t tri\u1ec3n ch\u00ednh c\u1ee7a h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u2013 b\u00e1n l\u1ebb Vi\u1ec7t Nam.<\/p>\n<p>C\u1ee5 th\u1ec3, xu h\u01b0\u1edbng t\u00edch t\u1ee5 d\u01b0\u1edbi h\u00ecnh th\u1ee9c mua b\u00e1n s\u00e1p nh\u1eadp li\u00ean doanh, li\u00ean k\u1ebft h\u00ecnh th\u00e0nh nh\u1eefng t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb m\u1ea1nh. Xu h\u01b0\u1edbng th\u1ee9 hai l\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111a d\u1ea1ng, phong ph\u00fa cho kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh nh\u1eefng trung t\u00e2m mua s\u1eafm, gi\u1ea3i tr\u00ed\u2026 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u1ee5c v\u1ee5.<\/p>\n<p>Xu h\u01b0\u1edbng th\u1ee9 ba, theo chuy\u00ean gia V\u0169 Vinh Ph\u00fa, l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c trung t\u00e2m thu mua h\u00e0ng h\u00f3a n\u00f4ng s\u1ea3n th\u1ef1c ph\u1ea9m \u1edf c\u00e1c v\u00f9ng mi\u1ec1n, \u0111\u01b0\u1ee3c c\u00e1c t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb nh\u1eafm t\u1edbi v\u1eeba qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u v\u00e0o, v\u1eeba gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n t\u1ea1o \u0111\u1ea7u ra v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh\u2026 Xu h\u01b0\u1edbng th\u1ee9 t\u01b0 l\u00e0 k\u00eanh b\u00e1n h\u00e0ng \u0111a k\u00eanh do 70% d\u00e2n s\u1ed1 Vi\u1ec7t Nam s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o Al, Big Data\u2026 \u0111ang l\u00e0 xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>\u201cMu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i trong xu th\u1ebf ph\u00e1t tri\u1ec3n c\u1ee7a C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0, ng\u00e0nh b\u00e1n l\u1ebb c\u1ea7n ph\u1ea3i c\u00f3 quy ho\u1ea1ch ph\u00e1t tri\u1ec3n m\u1ea1ng l\u01b0\u1edbi, \u0111i\u1ec1u ki\u1ec7n h\u1ea1 t\u1ea7ng; t\u1ed5 ch\u1ee9c nh\u1eefng v\u00f9ng s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a, nh\u1ea5t l\u00e0 s\u1ea3n xu\u1ea5t n\u00f4ng s\u1ea3n th\u1ef1c ph\u1ea9m \u0111\u1ec3 cung \u1ee9ng m\u1ed9t c\u00e1ch \u0111\u1ec1u \u0111\u1eb7n, c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 cho h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i c\u1ea3 n\u01b0\u1edbc\u201d, \u00f4ng Ph\u00fa ch\u1ec9 r\u00f5.<\/p>\n<p style=\"text-align: right;\"><em><strong>Theo Cafebiz.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 (CMCN 4.0) \u0111\u00e3 v\u00e0 \u0111ang t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam t\u1ea1o ra thu\u1eadn l\u1ee3i song c\u0169ng c\u00f3 kh\u00f4ng \u00edt kh\u00f3 kh\u0103n. V\u1edbi ch\u1ee7 \u0111\u1ec1\u00a0\u201cC\u00e1ch m\u1ea1ng C\u00f4ng nghi\u1ec7p 4.0 &#8211; B\u01b0\u1edbc \u0111i m\u1edbi cho th\u1ecb tr\u01b0\u1eddng ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a\u201d, h\u1ed9i th\u1ea3o do Vi\u1ec7n Nghi\u00ean c\u1ee9u Chi\u1ebfn [&hellip;]<\/p>\n","protected":false},"featured_media":13765,"template":"","article_category":[],"class_list":["post-6087","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/6087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13765"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6087"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=6087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}