{"id":6156,"date":"2020-09-09T10:31:40","date_gmt":"2020-09-09T03:31:40","guid":{"rendered":"https:\/\/fts.com.vn\/?p=6156"},"modified":"2025-11-12T14:28:19","modified_gmt":"2025-11-12T07:28:19","slug":"ban-hang-da-kenh-xu-huong-tat-yeu-cua-nganh-ban-le","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/ban-hang-da-kenh-xu-huong-tat-yeu-cua-nganh-ban-le\/","title":{"rendered":"B\u00e1n h\u00e0ng \u0111a k\u00eanh, xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb"},"content":{"rendered":"
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D\u1ecbch Covid-19 khi\u1ebfn m\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u1ec1 s\u1ee9c kh\u1ecfe t\u0103ng l\u00ean t\u1ea1o ra hai thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng: ti\u00eau d\u00f9ng an to\u00e0n v\u00e0 t\u0103ng c\u01b0\u1eddng mua s\u1eafm qua n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/div>\n
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B\u00e1n h\u00e0ng \u0111a k\u00eanh – xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb<\/em><\/div>\n<\/div>\n
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L\u1ed1i tho\u00e1t cho doanh nghi\u1ec7p b\u00e1n l\u1ebb<\/strong><\/h4>\n

Hai xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u00f3i tr\u00ean \u0111ang tr\u1edf th\u00e0nh th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u00e0 s\u00e2u s\u1eafc h\u01a1n, n\u00f3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i v\u0129nh vi\u1ec5n trong th\u1ebf gi\u1edbi ti\u00eau d\u00f9ng h\u1eadu Covid.<\/p>\n

Khi h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng d\u1ecbch chuy\u1ec3n theo h\u01b0\u1edbng t\u1ed1i thi\u1ec3u h\u00f3a vi\u1ec7c mua s\u1eafm t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, t\u0103ng t\u1ea7n su\u1ea5t giao d\u1ecbch tr\u1ef1c tuy\u1ebfn c\u0169ng ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb ki\u1ec3m \u0111\u1ecbnh l\u1ea1i s\u1edf th\u00edch v\u00e0 th\u00f3i quen ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 c\u00e2n nh\u1eafc chi\u1ebfn l\u01b0\u1ee3c k\u00eanh b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p.<\/p>\n

Chia s\u1ebb v\u1ec1 thay \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam sau \u0111\u1ea1i d\u1ecbch, \u00f4ng V\u0169 \u00d0\u1ee9c Nguy\u00ean, Ph\u00f3 T\u1ed5ng gi\u00e1m \u0111\u1ed1c Deloitte Vi\u1ec7t Nam ph\u1ee5 tr\u00e1ch ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng, cho bi\u1ebft: khi \u0111\u1ea1i d\u1ecbch Covid-19 b\u00f9ng n\u1ed5, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay l\u1eadp t\u1ee9c thay \u0111\u1ed5i c\u00e1c \u01b0u ti\u00ean trong th\u00f3i quen ti\u00eau d\u00f9ng: t\u1eeb \u201cthu\u1eadn ti\u1ec7n\u201d sang \u201can to\u00e0n\u201d, t\u1eeb \u201cc\u00e2n nh\u1eafc v\u1ec1 gi\u00e1 c\u1ea3\u201d sang \u201ct\u00ecnh tr\u1ea1ng c\u00f3 s\u1eb5n c\u1ee7a h\u00e0ng h\u00f3a\u201d, t\u1eeb \u201cmong mu\u1ed1n\u201d sang \u201cnhu c\u1ea7u thi\u1ebft y\u1ebfu\u201d.<\/p>\n

\u201cV\u1edbi c\u00e1c \u01b0u ti\u00ean thay \u0111\u1ed5i, kh\u00e1ch h\u00e0ng t\u00ecm mua c\u00e1c s\u1ea3n ph\u1ea9m \u1edf t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ea1i d\u1ecbch n\u00e0y nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i, bi\u1ebfn nguy th\u00e0nh c\u01a1, nhanh ch\u00f3ng m\u1edf r\u1ed9ng v\u00e0 t\u0103ng c\u01b0\u1eddng b\u00e1n h\u00e0ng \u0111a k\u00eanh\u201d, \u00f4ng Nguy\u00ean n\u00f3i.<\/p>\n

M\u00f4 h\u00ecnh \u0111a k\u00eanh (omnichannel) bao g\u1ed3m c\u00e1c k\u00eanh online (website, Facebook, Zalo\u2026) v\u00e0 c\u00e1c k\u00eanh offline (tr\u1ef1c ti\u1ebfp t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng, \u0111\u1ea1i l\u00fd\u2026) \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ed3ng b\u1ed9 v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ecdi l\u00fac m\u1ecdi n\u01a1i, tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 v\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 h\u00e0nh tr\u00ecnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ho\u1eb7c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng m\u00e3nh li\u1ec7t h\u01a1n sau m\u1ed7i l\u1ea7n chuy\u1ec3n k\u00eanh.<\/p>\n

Theo Deloitte Vi\u1ec7t Nam, mua h\u00e0ng \u0111a k\u00eanh tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n l\u00e0 h\u1ec7 qu\u1ea3 tr\u1ef1c ti\u1ebfp t\u1eeb s\u1ef1 b\u00f9ng ph\u00e1t d\u1ecbch b\u1ec7nh Covid-19, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm d\u1ef1 tr\u1eef h\u00e0ng t\u1ea1p h\u00f3a v\u00e0 nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u00ean t\u1eadn d\u1ee5ng \u0111\u1ed9ng l\u1ef1c n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1edf r\u1ed9ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp khi ch\u00fang ta b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi h\u1eadu Covid-19.<\/p>\n

C\u00f9ng quan \u0111i\u1ec3m, CBRE Vi\u1ec7t Nam nh\u1eadn \u0111\u1ecbnh, d\u1ecbch Covid-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch tr\u1ef1c ti\u1ebfp, nh\u01b0ng \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c cho c\u00e1c m\u00f4 h\u00ecnh v\u1eeba v\u00e0 nh\u1ecf nh\u01b0 c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, nh\u00e0 thu\u1ed1c v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t \u0111i\u1ec3m s\u00e1ng v\u00e0 \u0111ang bi\u1ebfn \u0111\u1ed5i \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd trong th\u1eddi gian d\u1ecbch b\u1ec7nh di\u1ec5n ra. B\u00e1n h\u00e0ng \u0111a k\u00eanh s\u1ebd linh ho\u1ea1t h\u01a1n v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n sau d\u1ecbch.<\/p>\n

Th\u00edch \u1ee9ng v\u1edbi m\u00f4 h\u00ecnh \u0111a k\u00eanh b\u1eb1ng c\u00e1ch n\u00e0o?<\/strong><\/h4>\n

D\u00e0nh trung b\u00ecnh 6 gi\u1edd 42 ph\u00fat m\u1ed7i ng\u00e0y d\u00f9ng internet, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam – \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb \u1edf th\u00e0nh th\u1ecb quen thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 l\u1ed1i s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, b\u1eadn r\u1ed9n – \u0111\u00e3 kh\u00e1 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

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S\u1ed1 l\u01b0\u1ee3ng, di\u1ec7n t\u00edch s\u00e0n v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb t\u1ea1p h\u00f3a truy\u1ec1n th\u1ed1ng.<\/em><\/div>\n<\/div>\n

Tuy nhi\u00ean, m\u1eb7c d\u00f9 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng v\u1eabn c\u00f3 ch\u1ed7 \u0111\u1ee9ng nh\u1ea5t \u0111\u1ecbnh. Kh\u1ea3o s\u00e1t c\u1ee7a Vietnam Report n\u0103m 2019 cho th\u1ea5y, c\u00f3 \u0111\u1ebfn 98% s\u1ed1 doanh nghi\u1ec7p b\u00e1n l\u1ebb cho bi\u1ebft, g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 doanh thu \u0111\u1ebfn t\u1eeb c\u00e1c c\u1eeda h\u00e0ng, \u0111\u1ea1i l\u00fd, ch\u1ec9 c\u00f3 kho\u1ea3ng 2% \u0111\u1ebfn t\u1eeb b\u00e1n h\u00e0ng qua k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

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Doanh s\u1ed1 b\u00e1n l\u1ebb t\u1eeb k\u00eanh b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 k\u00eanh b\u00e1n h\u00e0ng kh\u00f4ng qua c\u1eeda h\u00e0ng.<\/em><\/div>\n
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Theo b\u00e1o c\u00e1o Deloitte Vi\u1ec7t Nam, xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u01b0\u1ee3c quan s\u00e1t khi so s\u00e1nh d\u1eef li\u1ec7u doanh s\u1ed1 b\u00e1n l\u1ebb qua k\u00eanh b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 k\u00eanh b\u00e1n h\u00e0ng kh\u00f4ng qua c\u1eeda h\u00e0ng, trong \u0111\u00f3 doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng chi\u1ebfm kho\u1ea3ng 97% t\u1ed5ng doanh s\u1ed1 b\u00e1n l\u1ebb v\u00e0 b\u00e1n h\u00e0ng kh\u00f4ng qua c\u1eeda h\u00e0ng (bao g\u1ed3m c\u1ea3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) ch\u1ec9 \u0111\u00f3ng g\u00f3p kho\u1ea3ng 3%.<\/div>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed l\u1edbn \u0111\u00e3 m\u1edf r\u1ed9ng quy m\u00f4 c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd ngay c\u1ea3 khi lo ng\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ph\u1ea7n n\u00e0o b\u00e3o h\u00f2a, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. C\u00f4ng ty c\u1ed5 ph\u1ea7n Th\u1ebf gi\u1edbi Di \u0111\u1ed9ng (MWG) v\u1eabn duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1edbi 50% th\u1ecb ph\u1ea7n trong ph\u00e2n kh\u00fac \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, ti\u1ebfp theo l\u00e0 FPT Retail (FRT) v\u1edbi 18% th\u1ecb ph\u1ea7n. MWG c\u0169ng n\u1eafm gi\u1eef ph\u00e2n n\u1eeda th\u1ecb ph\u1ea7n trong ph\u00e2n kh\u00fac b\u00e1n l\u1ebb \u0111i\u1ec7n m\u00e1y.<\/p>\n

Song, s\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a Covid-19 \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i c\u0103n b\u1ea3n \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb. H\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam gi\u1ea3m t\u1ea7n su\u1ea5t gh\u00e9 th\u0103m c\u00e1c si\u00eau th\u1ecb, c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a v\u00e0 ch\u1ee3, trong khi 25% trong s\u1ed1 \u0111\u00f3 \u0111\u00e3 mua s\u1eafm tr\u1ef1c tuy\u1ebfn.<\/p>\n

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S\u1ed1 l\u01b0\u1ee3ng, di\u1ec7n t\u00edch s\u00e0n v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i.<\/em><\/div>\n
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V\u1edbi vi\u1ec7c gia t\u0103ng d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a v\u00e0 \u0103n u\u1ed1ng t\u1ea1i nh\u00e0, c\u00e1ch ly ph\u00f2ng ch\u1ed1ng d\u1ecbch, n\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang gia t\u0103ng ti\u00eau th\u1ee5 c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 m\u00ec \u0103n li\u1ec1n, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c nh\u00e0 c\u1eeda, th\u1ef1c ph\u1ea9m b\u1ed5 sung, s\u1ea3n ph\u1ea9m v\u1ec7 sinh c\u00e1 nh\u00e2n, th\u1ef1c ph\u1ea9m thi\u1ebft y\u1ebfu, rau qu\u1ea3 t\u01b0\u01a1i, s\u1eefa, c\u00e1c ch\u1ebf ph\u1ea9m t\u1eeb s\u1eefa, th\u1ef1c ph\u1ea9m \u0111\u00f4ng l\u1ea1nh.<\/div>\n

Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea Vi\u1ec7t Nam, doanh thu trong qu\u00fd I ng\u00e0nh F&B, d\u1ecbch v\u1ee5 kh\u00e1ch s\u1ea1n v\u00e0 d\u1ecbch v\u1ee5 du l\u1ecbch gi\u1ea3m l\u1ea7n l\u01b0\u1ee3t 9,6% v\u00e0 27,8%. C\u00f2n s\u1ed1 li\u1ec7u t\u1eeb B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u00d0\u1ea7u t\u01b0 cho th\u1ea5y, trong 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2020, l\u01b0\u1ee3ng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa v\u00e0 \u0103n u\u1ed1ng r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 t\u0103ng h\u01a1n 71% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2019, con s\u1ed1 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 cao h\u01a1n.<\/p>\n

S\u1ed1 li\u1ec7u c\u1ee7a CBRE Vi\u1ec7t Nam c\u0169ng cho bi\u1ebft, l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn t\u1ea1i c\u00e1c trung t\u00e2m mua s\u1eafm gi\u1ea3m kho\u1ea3ng 80% \u1edf c\u1ea3 TP.HCM v\u00e0 H\u00e0 N\u1ed9i trong th\u1eddi gian d\u1ecbch. Trong b\u1ed1i c\u1ea3nh doanh thu mua s\u1eafm tr\u1ef1c ti\u1ebfp s\u1ee5t gi\u1ea3m, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u1edf th\u00e0nh gi\u1ea3i ph\u00e1p c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p b\u00e1n l\u1ebb theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a h\u00e3ng nghi\u00ean c\u1ee9u n\u00e0y.<\/p>\n

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S\u1ed1 l\u01b0\u1ee3ng , di\u1ec7n t\u00edch s\u00e0n v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 c\u1ee7a c\u00e1c \u0111\u1ea1i si\u00eau th\u1ecb (2014-2019).<\/em><\/div>\n
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B\u1eaft k\u1ecbp v\u1edbi xu th\u1ebf, nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng \u0111a k\u00eanh ph\u1ee5c v\u1ee5 c\u1ea3 nhu c\u1ea7u mua s\u1eafm online v\u00e0 offline.<\/div>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 th\u1eed tr\u1ef1c ti\u1ebfp t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00fd nh\u01b0ng th\u1ef1c hi\u1ec7n giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb \u01b0u \u0111\u00e3i.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ee9c gi\u00e1 v\u00e0 m\u1eabu m\u00e3 th\u00f4ng qua website\/\u1ee9ng d\u1ee5ng c\u1ee7a \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb nh\u01b0ng th\u1ef1c hi\u1ec7n giao d\u1ecbch mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

Trong khi h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb Vinmart c\u00f3 “\u0111\u1ed9i qu\u00e2n \u0111i ch\u1ee3 h\u1ed9” v\u1edbi c\u00e1c c\u00e1ch mua h\u00e0ng linh ho\u1ea1t t\u1ea1i 3 k\u00eanh: qua \u0111i\u1ec7n tho\u1ea1i, qua app v\u00e0 qua website, th\u00ec \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n Grab nhanh ch\u00f3ng ra m\u1eaft d\u1ecbch v\u1ee5 Grabmart, \u0111i si\u00eau th\u1ecb gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Th\u1ebf Gi\u1edbi Di \u00d0\u1ed9ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u201c\u0111i ch\u1ee3 thay cho kh\u00e1ch h\u00e0ng\u201d, bao g\u1ed3m c\u1ea3 th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng. \u00d0\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed9ng th\u00e1i r\u1ea5t nhanh th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng t\u1eeb ph\u00eda c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1n l\u1ebb.<\/p>\n

Trong khi \u0111\u00f3, nh\u1eb1m th\u00fac \u0111\u1ea9y doanh thu, FPT Retail \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111a k\u00eanh tr\u00ean n\u1ec1n t\u1ea3ng \u0111i\u1ec7n t\u1eed, bao g\u1ed3m: h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i m\u1ea1nh v\u1ec1 ph\u00e2n ph\u1ed1i qua k\u00eanh \u0111i\u1ec7n t\u1eed nh\u01b0 Xiaomi, Honor, Realme; h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c (nh\u01b0 Nguy\u1ec5n Kim) \u0111\u1ec3 cung c\u1ea5p danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1edbi; mua s\u1eafm xuy\u00ean bi\u00ean gi\u1edbi (th\u00f4ng qua h\u1ee3p t\u00e1c v\u1edbi Fado).<\/p>\n

Gi\u1eefa \u0111\u1ea1i d\u1ecbch, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi b\u1ee9c tranh \u1ea3m \u0111\u1ea1m c\u1ee7a c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i d\u01b0\u1edbi \u1ea3nh h\u01b0\u1edfng c\u1ee7a Covid-19, kinh doanh mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u1ea1i c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng kh\u1ea3 quan.<\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Nielsen v\u00e0o th\u00e1ng 2\/2020, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nh\u01b0 Tiki, SpeedLotte\u2026 ghi nh\u1eadn s\u1ed1 \u0111\u01a1n h\u00e0ng trung b\u00ecnh trong m\u1ed9t ng\u00e0y t\u0103ng \u00edt nh\u1ea5t 2-4 l\u1ea7n. D\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a Co.opmart t\u0103ng 4-5 l\u1ea7n trong c\u00f9ng giai \u0111o\u1ea1n.<\/p>\n

Trong b\u1ed1i c\u1ea3nh c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 \u0111ang di\u1ec5n ra m\u1ea1nh m\u1ebd, thay v\u00ec b\u00e1n h\u00e0ng tr\u00ean m\u1ed9t k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u0111\u1ec3 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, b\u00e1n h\u00e0ng \u0111a k\u00eanh \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea5t y\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p tham gia th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb.<\/p>\n<\/div>\n

Theo Tinnhanhchungkhoan.vn<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u1ecbch Covid-19 khi\u1ebfn m\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u1ec1 s\u1ee9c kh\u1ecfe t\u0103ng l\u00ean t\u1ea1o ra hai thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong xu h\u01b0\u1edbng ti\u00eau d\u00f9ng: ti\u00eau d\u00f9ng an to\u00e0n v\u00e0 t\u0103ng c\u01b0\u1eddng mua s\u1eafm qua n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. B\u00e1n h\u00e0ng \u0111a k\u00eanh – xu h\u01b0\u1edbng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb L\u1ed1i tho\u00e1t cho doanh […]<\/p>\n","protected":false},"featured_media":13753,"template":"","article_category":[],"class_list":["post-6156","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/6156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13753"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6156"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=6156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}