{"id":6183,"date":"2020-09-14T09:49:14","date_gmt":"2020-09-14T02:49:14","guid":{"rendered":"https:\/\/fts.com.vn\/?p=6183"},"modified":"2025-11-12T13:51:43","modified_gmt":"2025-11-12T06:51:43","slug":"huong-di-nao-cho-cac-trung-tam-thuong-mai-va-sieu-thi-ban-le-hau-covid-19","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/huong-di-nao-cho-cac-trung-tam-thuong-mai-va-sieu-thi-ban-le-hau-covid-19\/","title":{"rendered":"H\u01b0\u1edbng \u0111i n\u00e0o cho c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i v\u00e0 si\u00eau th\u1ecb b\u00e1n l\u1ebb h\u1eadu Covid-19?"},"content":{"rendered":"

Theo Savills Vi\u1ec7t Nam, c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb v\u1eabn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ebfu h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang \u0111\u1eafn. Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f2n c\u00f3 nhi\u1ec1u c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 Takashimaya t\u1ea1i Tp.HCM ho\u1eb7c Robins t\u1ea1i H\u00e0 N\u1ed9i.<\/p>\n

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Nh\u1eefng trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u1eadu Covid-19?<\/em><\/p>\n

Tr\u01b0\u1edbc nh\u1eefng t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19 tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, v\u00e0 trong m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng nh\u1eadt, ng\u00e0nh c\u00f4ng nghi\u1ec7p b\u00e1n l\u1ebb \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c v\u00e0 kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c si\u00eau th\u1ecb hay c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i.<\/p>\n

Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng ki\u1ebfn s\u1ef1 ra \u0111i hay \u0111\u00f3ng c\u1eeda c\u00e1c chi nh\u00e1nh c\u1ee7a nhi\u1ec1u \u00f4ng l\u1edbn trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, nh\u01b0 Auchan, Parkson, Big C\u2026S\u1ef1 th\u1ea5t b\u1ea1i n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn \u1edf \u0111\u00e2y l\u00e0 s\u1ef1 thay \u0111\u1ed5i th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi mua, s\u1ef1 c\u1ea1nh tranh th\u1ecb tr\u01b0\u1eddng khi r\u1ea5t nhi\u1ec1u trung t\u00e2m mua s\u1eafm \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng v\u1edbi m\u00f4 h\u00ecnh m\u1edbi, h\u1ee3p th\u1eddi, b\u1eaft k\u1ecbp xu th\u1ebf c\u00f9ng v\u1edbi c\u00e1c kh\u00e1ch thu\u00ea\/th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn… Ngo\u00e0i ra, c\u00f3 th\u1ec3 t\u00ednh \u0111\u1ebfn s\u1ef1 c\u1ee9ng nh\u1eafc trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00e3 khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 v\u1eadn h\u00e0nh c\u00e1c trung t\u00e2m mua s\u1eafm th\u01b0\u01a1ng mai b\u1ecb \u0111\u1ee9ng l\u1ea1i ph\u00eda sau, gi\u1ea3m l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p>\n

Theo b\u00e0 Tr\u1ea7n Th\u1ecb Thu H\u00e0, qu\u1ea3n l\u00fd B\u1ed9 ph\u1eadn cho thu\u00ea b\u00e1n l\u1ebb Savills, h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh h\u00e0ng trong ng\u00e0nh b\u00e1n l\u1ebb n\u00f3i ri\u00eang v\u00e0 n\u1ec1n kinh t\u1ebf n\u00f3i chung theo m\u1ed9t l\u1ebd t\u1ef1 nhi\u00ean lu\u00f4n c\u1ea7n s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1ecb hi\u1ebfu th\u01b0\u1eddng xuy\u00ean bi\u1ebfn \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb v\u1eabn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ebfu h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang \u0111\u1eafn. Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f2n c\u00f3 nhi\u1ec1u c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 Takashimaya t\u1ea1i Tp.HCM ho\u1eb7c Robins t\u1ea1i H\u00e0 N\u1ed9i. C\u00e1c c\u00f4ng ty n\u00e0y \u0111ang c\u00f3 c\u00e1c b\u01b0\u1edbc c\u1ea3i ti\u1ebfn v\u1ec1 h\u00ecnh th\u1ee9c, m\u00f4 h\u00ecnh v\u00e0 c\u00e1ch th\u1ee9c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c kh\u00e1ch thu\u00ea kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Hay nh\u01b0 v\u1edbi TTTM Parkson tr\u00ean \u0111\u01b0\u1eddng L\u00ea Th\u00e1nh T\u00f4n, Qu\u1eadn 1, v\u1edbi v\u1ecb tr\u00ed \u0111\u1ed9c t\u00f4n v\u00e0 \u0111\u00f4ng \u0111\u00fac c\u00f9ng v\u1edbi k\u1ebf ho\u1ea1ch c\u1ea3i t\u1ea1o x\u00e2y d\u1ef1ng v\u00e0 trang tr\u00ed, v\u1eabn \u0111ang thu h\u00fat nhi\u1ec1u kh\u00e1ch thu\u00ea, \u0111\u1eb7c bi\u1ec7t trong \u0111\u00f3 l\u00e0 Uniqlo \u0111\u00e3 m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1ea1i \u0111\u00e2y.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang l\u1edbn tr\u01b0\u1edbc gi\u1edd v\u1eabn t\u1eadp trung v\u00e0o c\u1ea3 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, nh\u01b0ng c\u00f3 m\u1ed9t k\u1ebft qu\u1ea3 kh\u00f4ng th\u1ec3 ph\u1ee7 \u0111\u1ecbnh r\u1eb1ng, \u0111\u1ed1i v\u1edbi ng\u00e0nh th\u1eddi trang (cao c\u1ea5p, trung c\u1ea5p, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn), doanh s\u1ed1 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng v\u1eabn chi\u1ebfm \u01b0u th\u1ebf so v\u1edbi b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, v\u1edbi 70-80% t\u1ed5ng doanh thu.<\/p>\n

Kh\u00e1ch h\u00e0ng ng\u00e0y nay kh\u00f4ng ch\u1ec9 ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00ec c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u1ed9i t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng hay l\u00e0 thi\u1ebft k\u1ebf, m\u00e0 c\u00f2n ngh\u0129 \u0111\u1ebfn nh\u1eefng c\u1ea3m nh\u1eadn v\u00e0 gi\u00e1 tr\u1ecb h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi nhu c\u1ea7u n\u00e0y, ng\u00e0y tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n v\u00e0\u00a0 c\u00f3 nhi\u1ec1u s\u1ef1 t\u01b0\u01a1ng t\u00e1c h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0 vi\u1ec7c thi\u1ebft k\u1ebf, trang tr\u00ed c\u00e1c m\u00f4 h\u00ecnh \u0111\u1eb7c s\u1eafc t\u1ea1i c\u1eeda h\u00e0ng, cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c quy\u1ec1n cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd khi h\u1ecd mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, t\u0103ng c\u01b0\u1eddng khuy\u1ebfn m\u00e3i, m\u1eddi KOLs \u0111\u1ebfn c\u1eeda h\u00e0ng\u2026 Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y kh\u00e1ch h\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/p>\n

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Tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng l\u00e0 \u0111i\u1ec1u kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c tr\u00ean c\u00e1c k\u00eanh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/em><\/p>\n

Theo Savills, ngo\u1ea1i tr\u1eeb m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 kh\u00e1c \u0111ang v\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 v\u00e0 t\u1ed1i \u01b0u k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng v\u00e0 h\u1ec7 th\u1ed1ng giao \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn , c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m t\u01b0\u01a1ng t\u00e1c d\u1ea7n t\u1ea1i c\u00e1c c\u1eeda hang kinh doanh th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang v\u1eabn \u0111ang ph\u1ea3i c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn khi k\u00eanh b\u00e1n h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u1eabn \u0111ang chi\u1ebfm \u01b0u th\u1ebf. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i d\u00e0nh cho c\u00e1c TTTM v\u00e0 si\u00eau th\u1ecb b\u00e1n l\u1ebb c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t \u1edf d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u00e0 trung c\u1ea5p.<\/p>\n

Trong b\u1ed1i c\u1ea3nh d\u1ecbch b\u1ec7nh Covid 19 v\u1eabn \u0111ang \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn m\u1ecdi m\u1eb7t c\u1ee7a cu\u1ed9c s\u1ed1ng, trong ph\u00e2n kh\u00fac b\u00e1n l\u1ebb, h\u1ea7u h\u1ebft c\u00e1c TTTM v\u00e0 c\u1ea3 si\u00eau th\u1ecb tbasn l\u1ebb \u0111\u1ec1u c\u00f3 ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 kh\u00e1ch thu\u00ea v\u1edbi vi\u1ec7c gi\u1ea3m gi\u00e1 m\u1eb7t b\u1eb1ng thu\u00ea t\u1eeb 30% \u0111\u1ebfn 100% \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch thu\u00ea. N\u1ebfu Covid 19 k\u00e9o d\u00e0i l\u00e2u h\u01a1n tr\u00ean ph\u1ea1m vi to\u00e0n th\u1ebf gi\u1edbi, gi\u1ea3 s\u1eed l\u00e0 3 th\u00e1ng n\u1eefa th\u00ec kh\u1ea3 n\u0103ng cao nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1ebd r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng ph\u00e1 s\u1ea3n, d\u1eabn t\u1edbi vi\u1ec7c b\u1ecf m\u1eb7t b\u1eb1ng kinh doanh, v\u00e0 c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c ph\u00e1 s\u1ea3n n\u1ebfu kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty kh\u00f4ng v\u1eefng v\u00e0ng.<\/p>\n

Tr\u1eeb m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ph\u00e1t tri\u1ec3n \u1edf \u0111\u1ea1i d\u1ecbch n\u00e0y nh\u01b0 c\u00e1c ng\u00e0nh v\u1ec1 Ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe chuy\u00ean nghi\u1ec7p, S\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, d\u1ecbch v\u1ee5 giao h\u00e0ng si\u00eau th\u1ecb, m\u1eb7t h\u00e0ng \u0103n u\u1ed1ng b\u00ecnh d\u00e2n\u2026 s\u1ed1 c\u00f2n l\u1ea1i \u0111ang v\u1eadt l\u1ed9n c\u0103ng th\u1eb3ng \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i.<\/p>\n

Ti\u1ebfn S\u0129 S\u1eed Ng\u1ecdc Kh\u01b0\u01a1ng, Gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, Savills Vi\u1ec7t Nam cho r\u1eb1ng, chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. \u0110\u00f3 s\u1ebd l\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch kinh doanh, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb kh\u00e1ch thu\u00ea, hay \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p (Marketing Mix), \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m\u2026B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 vi\u1ec7c k\u1ebft h\u1ee3p v\u00e0 t\u0103ng c\u01b0\u1eddng mua b\u00e1n online \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c doanh thu v\u00e0 chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

Theo Cafebiz.vn<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Theo Savills Vi\u1ec7t Nam, c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb v\u1eabn c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ebfu h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u00fang \u0111\u1eafn. Tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f2n c\u00f3 nhi\u1ec1u c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 Takashimaya t\u1ea1i Tp.HCM ho\u1eb7c Robins […]<\/p>\n","protected":false},"featured_media":13749,"template":"","article_category":[],"class_list":["post-6183","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/6183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13749"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6183"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=6183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}