{"id":6245,"date":"2020-10-02T11:37:31","date_gmt":"2020-10-02T04:37:31","guid":{"rendered":"https:\/\/fts.com.vn\/?p=6245"},"modified":"2025-11-12T13:28:29","modified_gmt":"2025-11-12T06:28:29","slug":"con-duong-song-cua-nganh-ban-le-hau-covid-19","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/con-duong-song-cua-nganh-ban-le-hau-covid-19\/","title":{"rendered":"Con \u0111\u01b0\u1eddng s\u1ed1ng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb h\u1eadu Covid-19"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i work from home, m\u1ecdi ng\u01b0\u1eddi v\u1eabn mua s\u1eafm nh\u01b0ng l\u00e0 m\u00e1y t\u00ednh, thi\u1ebft b\u1ecb l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 v\u00e0 r\u01b0\u1ee3u. Qu\u1ea7n \u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong nh\u1eefng ng\u00e0y n\u00e0y.<\/p>\n

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Trong th\u1eddi \u0111\u1ea1i work from home, mua s\u1eafm qu\u1ea7n \u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u<\/em><\/p>\n

Ngo\u00e0i du l\u1ecbch v\u00e0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n th\u01b0\u01a1ng m\u1ea1i, c\u00f3 l\u1ebd kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c ng\u00e0nh n\u00e0o b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi Covid-19 nh\u01b0 b\u00e1n l\u1ebb. \u1ede M\u1ef9, nh\u1eefng trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec1u tr\u1ed1ng tr\u01a1n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn t\u1eeb J Crew \u0111\u1ebfn Brooks Brothers hay Lord & Taylor \u0111\u00e3 n\u1ed9p \u0111\u01a1n ph\u00e1 s\u1ea3n. Trong th\u1eddi \u0111\u1ea1i work from home, m\u1ecdi ng\u01b0\u1eddi v\u1eabn mua s\u1eafm nh\u01b0ng l\u00e0 m\u00e1y t\u00ednh, thi\u1ebft b\u1ecb l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 v\u00e0 r\u01b0\u1ee3u. Nh\u01b0ng qu\u1ea7n \u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong nh\u1eefng ng\u00e0y n\u00e0y.<\/p>\n

S\u1ed1 li\u1ec7u t\u1eeb c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u1edf M\u1ef9 cho th\u1ea5y doanh s\u1ed1 qu\u1ea7n \u00e1o b\u00e1n ra trong th\u00e1ng tr\u01b0\u1edbc \u0111\u00e3 gi\u1ea3m 20% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2019. V\u00e0 khi m\u00e0 k\u1ec3 c\u1ea3 Anna Wintour \u2013 t\u1ed5ng bi\u00ean t\u1eadp t\u1ea1p ch\u00ed Vougue \u2013 c\u0169ng \u1edf nh\u00e0 v\u00e0 m\u1eb7c \u0111\u1ed3 ng\u1ee7, c\u00f2n ai ngh\u0129 \u0111\u1ebfn vi\u1ec7c \u0111\u1ecfm d\u00e1ng trong nh\u1eefng ng\u00e0y n\u00e0y?<\/p>\n

Tuy nhi\u00ean, n\u1ebfu nh\u01b0 b\u1ea1n \u0111ang b\u00e1n nh\u1eefng trang ph\u1ee5c mang l\u1ea1i s\u1ef1 tho\u1ea3i m\u00e1i (leisure wear) th\u00ec c\u00e2u chuy\u1ec7n l\u1ea1i r\u1ea5t kh\u00e1c. Theo Bayard Winthrop, CEO c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb trang ph\u1ee5c th\u1ec3 thao American Giant v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ee7 ch\u1ed1t l\u00e0 \u00e1o hoodies, \u00e1o ph\u00f4ng v\u00e0 nh\u1eefng trang ph\u1ee5c th\u01b0\u1eddng ng\u00e0y kh\u00e1c, c\u00f4ng ty \u0111ang tr\u00ean \u0111\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng doanh thu 35% trong n\u0103m nay nh\u1edd doanh s\u1ed1 t\u0103ng v\u1ecdt trong th\u1eddi k\u1ef3 h\u1eadu phong t\u1ecfa. Sau khi ch\u1ea1m \u0111\u00e1y v\u00e0o th\u00e1ng 3 v\u00e0 th\u00e1ng 4, doanh thu c\u1ee7a h\u00e3ng \u0111\u00e3 t\u0103ng l\u1ea7n l\u01b0\u1ee3t 60% v\u00e0 80% trong th\u00e1ng 5 v\u00e0 th\u00e1ng 6.<\/p>\n

Th\u00e0nh c\u00f4ng c\u1ee7a American Giant c\u0169ng c\u00f3 m\u1ed9t ph\u1ea7n \u0111\u1ebfn t\u1eeb may m\u1eafn khi c\u00f4ng ty ch\u1ecdn \u0111\u00fang m\u1ea3ng n\u00e0y. “N\u1ebfu ch\u00fang t\u00f4i \u0111ang b\u00e1n trang ph\u1ee5c c\u00f4ng s\u1edf, c\u00f3 l\u1ebd chuy\u1ec7n s\u1ebd kh\u00f4ng t\u1ed1t \u0111\u1eb9p \u0111\u1ebfn v\u1eady”, \u00f4ng n\u00f3i. Tuy nhi\u00ean, h\u00e3ng b\u00e1n l\u1ebb n\u00e0y v\u1eabn \u0111em \u0111\u1ebfn m\u1ed9t s\u1ed1 b\u00e0i h\u1ecdc th\u00fa v\u1ecb v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i trong \u0111\u1ea1i d\u1ecbch.<\/p>\n

B\u00e0i h\u1ecdc \u0111\u1ea7u ti\u00ean l\u00e0 h\u00e3y t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7<\/strong><\/h4>\n

B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua k\u00eanh online l\u00e0 m\u1ed9t ph\u1ea7n trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a American Giant ngay t\u1eeb khi m\u1edbi th\u00e0nh l\u1eadp. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m chi ph\u00ed ti\u1ec1n l\u01b0\u01a1ng khi c\u00f4ng ty t\u1ef1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ebd b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m “Made in America”. M\u1ecdi nguy\u00ean li\u1ec7u l\u00e0m ra nh\u1eefng chi\u1ebfc \u00e1o c\u1ee7a h\u00e3ng, t\u1eeb b\u00f4ng \u0111\u1ebfn c\u00f4ng \u0111o\u1ea1n ho\u00e0n thi\u1ec7n \u0111\u1ec1u \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i M\u1ef9.<\/p>\n

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B\u00e1n h\u00e0ng qua k\u00eanh tr\u1ef1c tuy\u1ebfn l\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd sau \u0111\u1ea1i d\u1ecbch<\/em><\/p>\n

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Ch\u1ee7 y\u1ebfu b\u00e1n h\u00e0ng qua k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u00f2i h\u1ecfi c\u00f4ng ty ph\u1ea3i c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u1ea1y b\u00e9n v\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 m\u1ea3ng c\u1ea7n chi nhi\u1ec1u ti\u1ec1n nh\u1ea5t. V\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng ph\u1ea3n \u00e1nh 1 xu h\u01b0\u1edbng \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb c\u1ea3 tr\u01b0\u1edbc d\u1ecbch v\u00e0 c\u00e0ng tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n sau \u0111\u1ea1i d\u1ecbch: C\u00e1c c\u00f4ng ty ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn s\u00e1ng t\u1ea1o, gi\u00e1 tr\u1ecb doanh nghi\u1ec7p v\u00e0 l\u1ee3i nhu\u1eadn cao.<\/p>\n

B\u00e0i h\u1ecdc th\u1ee9 hai: H\u00e3y s\u00e1ng t\u1ea1o trong c\u00e1ch c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 \u0111\u00e0m ph\u00e1n l\u1ea1i c\u00e1c h\u1ee3p \u0111\u1ed3ng<\/strong><\/h4>\n

Winthrop cho bi\u1ebft vi\u1ec7c doanh thu gi\u1ea3m m\u1ea1nh trong th\u1eddi gian \u0111\u1ea7u bu\u1ed9c \u00f4ng ph\u1ea3i soi x\u00e9t k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed. Cu\u1ed1i c\u00f9ng \u00f4ng \u0111\u00e3 t\u1eadn d\u1ee5ng nh\u1eefng mi\u1ebfng v\u1ea3i th\u1eeba vung v\u00e3i tr\u00ean s\u00e0n nh\u00e0 m\u00e1y \u2013 m\u00e0 b\u00ecnh th\u01b0\u1eddng s\u1ebd b\u1ecb b\u1ecf v\u00e0o th\u00f9ng r\u00e1c \u2013 v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh v\u1ea3i m\u1edbi.<\/p>\n

Covid-19 c\u0169ng l\u00e0m thay \u0111\u1ed5i v\u1ecb th\u1ebf c\u1ee7a American Giant khi \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ea5t. Winthrop \u0111ang c\u00f3 d\u1ef1 \u0111\u1ecbnh trong v\u00e0i th\u00e1ng t\u1edbi s\u1ebd m\u1edf m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i m\u1ed9t s\u1ed1 v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ea1i b\u1edfi c\u00e1c c\u00f4ng ty b\u1ea5t \u0111\u1ed9ng s\u1ea3n b\u1ea5t ng\u1edd s\u1eb5n s\u00e0ng \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch “th\u1ea3 n\u1ed5i ti\u1ec1n thu\u00ea”, m\u00e0 theo \u0111\u00f3 ti\u1ec1n thu\u00ea s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o doanh thu c\u1ee7a ng\u01b0\u1eddi thu\u00ea.<\/p>\n

M\u1ed9t s\u1ed1 ng\u01b0\u1eddi thu\u00ea \u1edf ngay gi\u1eefa New York c\u0169ng cho bi\u1ebft h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng ch\u00ednh s\u00e1ch t\u01b0\u01a1ng t\u1ef1 do \u0111\u1ea1i d\u1ecbch khi\u1ebfn n\u01a1i \u0111\u00e2y c\u00f3 l\u00fac tr\u00f4ng nh\u01b0 “th\u1ecb tr\u1ea5n ma” v\u00ec v\u1eafng b\u00f3ng kh\u00e1ch du l\u1ecbch c\u0169ng nh\u01b0 ng\u01b0\u1eddi kinh doanh. V\u1eabn c\u00f2n qu\u00e1 s\u1edbm \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh b\u1ea5t k\u1ef3 k\u1ebft lu\u1eadn n\u00e0o, nh\u01b0ng r\u1ea5t c\u00f3 th\u1ec3 \u0111\u00e2y l\u00e0 kh\u1edfi \u0111\u1ea7u cho 1 xu h\u01b0\u1edbng d\u00e0i h\u1ea1n. C\u00e1c chuy\u00ean gia kinh t\u1ebf, trong \u0111\u00f3 c\u00f3 nh\u00e0 kinh t\u1ebf h\u1ecdc \u0111\u1ea1t gi\u1ea3i Nobel Robert Shiller, l\u00e2u n\u00e3y \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh r\u1eb1ng ch\u00ednh s\u00e1ch ti\u1ec1n thu\u00ea nh\u00e0 \u0111\u1ea5t th\u1ea3 n\u1ed5i v\u00e0 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 nh\u01b0 gi\u00e1 nh\u00e0, doanh thu hay t\u1ef7 l\u1ec7 th\u1ea5t nghi\u1ec7p s\u1ebd t\u1ea1o ra c\u01a1 ch\u1ebf chia s\u1ebb r\u1ee7i ro m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng h\u01a1n.<\/p>\n

B\u00e0i h\u1ecdc th\u1ee9 ba v\u00e0 c\u0169ng l\u00e0 cu\u1ed1i c\u00f9ng: Gi\u00e1 c\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh, nh\u01b0ng m\u1ee5c \u0111\u00edch c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m<\/strong><\/h4>\n

Winthrop cho r\u1eb1ng m\u1ed9t nguy\u00ean nh\u00e2n khi\u1ebfn doanh s\u1ed1 t\u0103ng l\u00e0 do kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi s\u1ee9 m\u1ec7nh “Made in America” m\u00e0 c\u00f4ng ty theo \u0111u\u1ed5i. R\u00f5 r\u00e0ng l\u00e0 trong nh\u1eefng ng\u00e0y n\u00e0y t\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft khi m\u00e0 Nh\u00e0 Tr\u1eafng ra l\u1ec7nh c\u1ea5m nh\u1eadp kh\u1ea9u m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m (trong \u0111\u00f3 c\u00f3 qu\u1ea7n \u00e1o) t\u1eeb Trung Qu\u1ed1c.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng n\u1eb1m trong 1 xu h\u01b0\u1edbng r\u1ed9ng h\u01a1n: nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng tr\u1ebb tu\u1ed5i \u0111\u00f2i h\u1ecfi c\u00e1c c\u00f4ng ty ph\u1ea3i c\u00f3 m\u1ed9t tri\u1ebft l\u00fd s\u1eafc n\u00e9t. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 l\u00e0m ra nh\u1eefng s\u1ea3n ph\u1ea9m “Made in America” hay c\u1ea7n ph\u1ea3i th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Th\u1ebf h\u1ec7 millennial v\u00e0 th\u1ebf h\u1ec7 Z n\u1ed5i ti\u1ebfng l\u00e0 r\u1ea5t quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3. \u0110\u00e3 c\u00f3 nhi\u1ec1u nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng h\u1ecd r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 c\u1ea3 v\u00e0 th\u01b0\u1eddng t\u00ecm ki\u1ebfm phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c so s\u00e1nh r\u1ea5t k\u1ef9 khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean h\u1ecd c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi coi tr\u1ecdng t\u00ednh b\u1ec1n v\u1eefng, s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n m\u1ed9t ch\u00fat cho nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 tu\u1ed5i th\u1ecd l\u00e2u h\u01a1n.<\/p>\n

Trong m\u1ecdi ho\u00e0n c\u1ea3nh, c\u00e2u ng\u1ea1n ng\u1eef c\u1ed5 sau \u0111\u00e2y v\u1eabn \u0111\u00fang: trong nguy c\u00f3 c\u01a1, trong kh\u1ee7ng ho\u1ea3ng v\u1eabn s\u1ebd lu\u00f4n xu\u1ea5t hi\u1ec7n c\u00e1c c\u01a1 h\u1ed9i.<\/p>\n

Theo Cafef.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i work from home, m\u1ecdi ng\u01b0\u1eddi v\u1eabn mua s\u1eafm nh\u01b0ng l\u00e0 m\u00e1y t\u00ednh, thi\u1ebft b\u1ecb l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 v\u00e0 r\u01b0\u1ee3u. Qu\u1ea7n \u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong nh\u1eefng ng\u00e0y n\u00e0y. Trong th\u1eddi \u0111\u1ea1i work from home, mua s\u1eafm qu\u1ea7n \u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u Ngo\u00e0i du […]<\/p>\n","protected":false},"featured_media":13741,"template":"","article_category":[],"class_list":["post-6245","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/6245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13741"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6245"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=6245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}