{"id":6622,"date":"2021-01-05T09:11:19","date_gmt":"2021-01-05T02:11:19","guid":{"rendered":"https:\/\/fts.com.vn\/?p=6622"},"modified":"2025-11-12T10:13:18","modified_gmt":"2025-11-12T03:13:18","slug":"51-cua-hang-ban-le-duoc-khao-sat-sut-doanh-thu-trong-covid-19","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/51-cua-hang-ban-le-duoc-khao-sat-sut-doanh-thu-trong-covid-19\/","title":{"rendered":"51% c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t s\u1ee5t doanh thu trong Covid 19"},"content":{"rendered":"

Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u01b0\u1ee3c cho l\u00e0 do t\u00e1c \u0111\u1ed9ng m\u1ea1nh c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid 19, thi\u00ean tai, b\u00e3o l\u0169 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng…<\/p>\n

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51% c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t s\u1ee5t doanh thu trong Covid 19<\/em><\/p>\n

Theo kh\u1ea3o s\u00e1t th\u1ef1c hi\u1ec7n tr\u00ean 10.000 c\u1eeda h\u00e0ng tham gia kh\u1ea3o s\u00e1t th\u01b0\u1eddng ni\u00ean c\u1ee7a Sapo cho th\u1ea5y, 2020 l\u00e0 m\u1ed9t n\u0103m kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 b\u00e1n h\u00e0ng, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng, l\u01b0u tr\u00fa, ngh\u1ec9 d\u01b0\u1ee1ng.<\/p>\n

C\u00f3 51% c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t ghi nh\u1eadn doanh thu s\u1ebd s\u1ee5t gi\u1ea3m so v\u1edbi n\u0103m 2019. Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u01b0\u1ee3c cho l\u00e0 do t\u00e1c \u0111\u1ed9ng m\u1ea1nh c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid 19, thi\u00ean tai, b\u00e3o l\u0169 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

18,6% doanh nghi\u1ec7p ghi nh\u1eadn doanh thu t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u00e0 30,7% doanh nghi\u1ec7p ghi nh\u1eadn c\u00f3 m\u1ee9c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng so v\u1edbi n\u0103m 2019.<\/p>\n

Trong \u0111\u00f3, nh\u00f3m ng\u00e0nh d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t, ti\u1ebfp \u0111\u1ebfn l\u00e0 nh\u00f3m kinh doanh tr\u00ean website v\u00e0 kinh doanh truy\u1ec1n th\u1ed1ng, kinh doanh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Trong \u0111\u00f3 c\u00f3 95% nh\u00e0 b\u00e1n h\u00e0ng ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng cho bi\u1ebft h\u1ecd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1eeb d\u1ecbch Covid 19, nh\u1eb9 th\u00ec s\u1ee5t gi\u1ea3m doanh thu, gi\u1ea3m nh\u00e2n vi\u00ean, n\u1eb7ng l\u00e0 ph\u1ea3i \u0111\u00f3ng c\u1eeda h\u00e0ng, \u0111\u00f3ng chi nh\u00e1nh.<\/p>\n

M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh th\u1ec3 hi\u1ec7n \u01b0u th\u1ebf trong m\u00f9a d\u1ecbch, c\u00f3 t\u1edbi 24,1% nh\u00e0 b\u00e1n h\u00e0ng \u0111a k\u00eanh tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Facebook v\u00e0 Website ghi nh\u1eadn c\u00f3 t\u0103ng tr\u01b0\u1edfng doanh thu trong v\u00e0 sau d\u1ecbch b\u1ec7nh.<\/strong><\/h3>\n

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Hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb n\u0103m 2020 so v\u1edbi n\u0103m 2019<\/em><\/p>\n

Nh\u1eb1m \u0111\u1ed1i ph\u00f3 v\u1edbi d\u1ecbch b\u1ec7nh, c\u00e1c m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng \u0111\u1ec1u \u0111\u1ea9y m\u1ea1nh k\u00eanh b\u00e1n h\u00e0ng online h\u01a1n tr\u01b0\u1edbc. G\u1ea7n 24% nh\u00e0 b\u00e1n l\u1ebb chuy\u1ec3n \u0111\u1ed5i ho\u00e0n to\u00e0n t\u1eeb b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng sang b\u00e1n h\u00e0ng online, nh\u1edd v\u1eady 56% trong s\u1ed1 h\u1ecd \u0111\u00e3 c\u00f3 s\u1ef1 h\u1ed3i ph\u1ee5c kinh doanh \u0111\u1ea1t ho\u1eb7c v\u01b0\u1ee3t m\u1ee9c doanh thu c\u1ee7a th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc khi di\u1ec5n ra Covid19.<\/p>\n

Theo s\u1ed1 li\u1ec7u 2019, k\u00eanh b\u00e1n h\u00e0ng tr\u00ean s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u1ec9 x\u1ebfp v\u1ecb tr\u00ed th\u1ee9 4 trong danh s\u00e1ch c\u00e1c k\u00eanh b\u00e1n hi\u1ec7u qu\u1ea3. N\u0103m 2020, k\u00eanh n\u00e0y \u0111\u00e3 v\u01b0\u01a1n l\u00ean chi\u1ebfm v\u1ecb tr\u00ed s\u1ed1 1 m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 v\u1ecb tr\u00ed n\u00e0y l\u00e0 c\u1ee7a Facebook.<\/p>\n

2020 v\u1eabn l\u00e0 m\u1ed9t n\u0103m ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh quy m\u00f4 nh\u1ecf (1 c\u1eeda h\u00e0ng, d\u01b0\u1edbi 5 nh\u00e2n vi\u00ean). Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, si\u00eau th\u1ecb c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t b\u1eadc so v\u1edbi n\u0103m 2019, hi\u1ec7n \u0111\u1ee9ng th\u1ee9 3 trong top 10 ng\u00e0nh kinh doanh ph\u1ed5 bi\u1ebfn nh\u1ea5t n\u0103m 2020.<\/p>\n

D\u1ef1 b\u00e1o n\u0103m 2021, trong khi 6% ch\u1ee7 c\u1eeda h\u00e0ng bi quan v\u1ec1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng, cho r\u1eb1ng n\u1ec1n kinh t\u1ebf ch\u01b0a ph\u1ee5c h\u1ed3i h\u1eadu \u0111\u1ea1i d\u1ecbch, ch\u1ecbu t\u00e1c \u0111\u1ed9ng x\u1ea5u c\u1ee7a kinh t\u1ebf th\u1ebf gi\u1edbi; th\u00ec 70% ch\u1ee7 shop tin t\u01b0\u1edfng v\u00e0 k\u1ef3 v\u1ecdng l\u1edbn v\u00e0o kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a n\u0103m 2021.<\/p>\n

Trong \u0111\u00f3, 51,3% c\u1eeda h\u00e0ng t\u1ef1 tin s\u1ebd ph\u1ee5c h\u1ed3i v\u00e0 t\u0103ng tr\u01b0\u1edfng nh\u1eb9, 24% c\u1eeda h\u00e0ng k\u1ef3 v\u1ecdng ph\u1ee5c h\u1ed3i nh\u01b0ng ch\u01b0a t\u0103ng tr\u01b0\u1edfng, 118,3% ch\u1eafc ch\u1eafn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, 6,3% cho r\u1eb1ng ch\u01b0a c\u00f3 kh\u1ea3 n\u0103ng h\u1ed3i ph\u1ee5c\u2026<\/p>\n

Li\u00ean h\u1ec7 ngay (024).3748.0398<\/strong><\/em> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 demo chi ti\u1ebft Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng FTS Retail.<\/strong><\/em><\/p>\n

Theo Cafef.vn<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 s\u1ee5t gi\u1ea3m \u0111\u01b0\u1ee3c cho l\u00e0 do t\u00e1c \u0111\u1ed9ng m\u1ea1nh c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid 19, thi\u00ean tai, b\u00e3o l\u0169 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng… 51% c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t s\u1ee5t doanh thu trong Covid 19 Theo kh\u1ea3o s\u00e1t th\u1ef1c […]<\/p>\n","protected":false},"featured_media":13691,"template":"","article_category":[],"class_list":["post-6622","article","type-article","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/6622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13691"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=6622"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=6622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}