{"id":8480,"date":"2023-08-17T10:00:45","date_gmt":"2023-08-17T03:00:45","guid":{"rendered":"https:\/\/fts.com.vn\/?p=8480"},"modified":"2023-08-17T10:00:45","modified_gmt":"2023-08-17T03:00:45","slug":"khuyen-mai-hay-khuyen-mai","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/khuyen-mai-hay-khuyen-mai\/","title":{"rendered":"KHUY\u1ebeN M\u1ea0I HAY KHUY\u1ebeN M\u00c3I?"},"content":{"rendered":"

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Khuy\u1ebfn m\u1ea1i v\u00e0 khuy\u1ebfn m\u00e3i l\u00e0 hai t\u1eeb c\u00e1c b\u1ea1n th\u01b0\u1eddng hay g\u1eb7p h\u00e0ng ng\u00e0y khi \u0111i mua h\u00e0ng hay b\u00e1n h\u00e0ng nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft hai t\u1eeb n\u00e0y c\u00f3 \u00fd ngh\u0129a ho\u00e0n to\u00e0n kh\u00e1c nhau. Hai t\u1eeb n\u00e0y hay \u0111\u01b0\u1ee3c d\u00f9ng nh\u1ea7m l\u1eabn v\u00ec nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng hi\u1ec3u b\u1ea3n ch\u1ea5t \u00fd ngh\u0129a c\u1ee7a hai t\u1eeb tr\u00ean.<\/em><\/p>\n

H\u00e3y c\u0169ng FTS gi\u1ea3i \u0111\u00e1p c\u00e1ch ph\u00e2n bi\u1ec7t khuy\u1ebfn m\u1ea1i v\u00e0 khuy\u1ebfn m\u00e3i kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o nh\u00e9!<\/em><\/p>\n

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Ti\u00eau ch\u00ed<\/strong><\/p>\n<\/td>\n

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Khuy\u1ebfn m\u1ea1i<\/strong><\/p>\n<\/td>\n

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Khuy\u1ebfn m\u00e3i<\/strong><\/p>\n<\/td>\n<\/tr>\n

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Kh\u00e1i ni\u1ec7m<\/p>\n<\/td>\n

L\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i c\u1ee7a th\u01b0\u01a1ng nh\u00e2n nh\u1eb1m x\u00fac ti\u1ebfn vi\u1ec7c mua b\u00e1n h\u00e0ng ho\u00e1, cung \u1ee9ng d\u1ecbch v\u1ee5 b\u1eb1ng c\u00e1ch d\u00e0nh cho kh\u00e1ch h\u00e0ng nh\u1eefng l\u1ee3i \u00edch nh\u1ea5t \u0111\u1ecbnh<\/td>\nL\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi b\u00e1n h\u00e0ng (\u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng trung gian, ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i) nh\u1eb1m k\u00edch th\u00edch vi\u1ec7c mua h\u00e0ng h\u00f3a<\/td>\n<\/tr>\n
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C\u0103n c\u1ee9<\/p>\n<\/td>\n

Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i<\/a>\u00a02005 v\u00e0\u00a0Ngh\u1ecb \u0111\u1ecbnh 81\/2018\/N\u0110-CP<\/a><\/td>\nKh\u00f4ng c\u00f3 quy \u0111\u1ecbnh<\/td>\n<\/tr>\n
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M\u1ee5c \u0111\u00edch<\/p>\n<\/td>\n

H\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khuy\u1ebfn kh\u00edch mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a<\/p>\n

\u21d2 T\u0103ng s\u1ee9c mua h\u00e0ng<\/strong><\/td>\n

H\u01b0\u1edbng t\u1edbi ng\u01b0\u1eddi b\u00e1n (kh\u00e1ch h\u00e0ng trung gian, \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e2n ph\u1ed1i) nh\u1eb1m n\u00e2ng cao doanh s\u1ed1 b\u00e1n h\u00e0ng<\/p>\n

\u21d2 T\u0103ng s\u1ee9c b\u00e1n h\u00e0ng<\/strong><\/td>\n<\/tr>\n

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B\u1ea3n ch\u1ea5t<\/p>\n<\/td>\n

– T\u0103ng doanh thu;<\/p>\n

– K\u00edch c\u1ea7u ti\u00eau d\u00f9ng;<\/p>\n

– Gi\u1ea3m h\u00e0ng t\u1ed3n kho.<\/td>\n

– Gi\u1ea3i ph\u00f3ng h\u00e0ng t\u1ed3n kho;<\/p>\n

– N\u00e2ng cao doanh s\u1ed1;<\/p>\n

– C\u00e0ng b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u, c\u00e0ng \u0111\u01b0\u1ee3c nh\u00e0 s\u1ea3n xu\u1ea5t th\u01b0\u1edfng nhi\u1ec1u.<\/td>\n<\/tr>\n

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H\u00ecnh th\u1ee9c<\/p>\n<\/td>\n

– \u0110\u01b0a h\u00e0ng ho\u00e1 m\u1eabu, cung \u1ee9ng d\u1ecbch v\u1ee5 m\u1eabu \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n;<\/p>\n

– T\u1eb7ng h\u00e0ng ho\u00e1, cung \u1ee9ng d\u1ecbch v\u1ee5 kh\u00f4ng thu ti\u1ec1n;<\/p>\n

– Gi\u1ea3m gi\u00e1 tr\u1ef1c ti\u1ebfp;<\/p>\n

– H\u00e0ng c\u0169 \u0111\u1ed5i h\u00e0ng m\u1edbi;<\/p>\n

– R\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng;<\/p>\n

– T\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean (phi\u1ebfu t\u00edch \u0111i\u1ec3m).<\/p>\n

– T\u1ed5 ch\u1ee9c cho kh\u00e1ch h\u00e0ng tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u0103n h\u00f3a, ngh\u1ec7 thu\u1eadt, gi\u1ea3i tr\u00ed v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n kh\u00e1c v\u00ec m\u1ee5c \u0111\u00edch khuy\u1ebfn m\u1ea1i\u2026<\/p>\n

(theo \u0110i\u1ec1u 92 Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i)<\/td>\n

– Th\u01b0\u1edfng doanh s\u1ed1;<\/p>\n

– T\u1eb7ng qu\u00e0;<\/p>\n

– Th\u01b0\u1edfng du l\u1ecbch\u2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

D\u00f9 \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c khuy\u1ebfn m\u1ea1i hay khuy\u1ebfn m\u00e3i th\u00ec ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i sau c\u00f9ng lu\u00f4n l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng trung gian. N\u1ebfu khuy\u1ebfn m\u1ea1i t\u1ed1t, h\u00e0ng b\u00e1n nhi\u1ec1u th\u00ec ti\u1ec1n hoa h\u1ed3ng c\u0169ng cao theo. C\u00f2n khuy\u1ebfn m\u00e3i t\u1ed1t th\u00ec ngo\u00e0i ti\u1ec1n l\u1eddi b\u00e1n h\u00e0ng, \u0111\u1ea1i l\u00fd c\u00f2n \u0111\u01b0\u1ee3c ti\u1ec1n th\u01b0\u1edfng doanh s\u1ed1.<\/p>\n

Tuy nhi\u00ean c\u0169ng c\u00f3 kh\u00f4ng \u00edt \u00fd ki\u1ebfn cho r\u1eb1ng m\u1ea1i l\u00e0 b\u00e1n, m\u00e3i l\u00e0 mua n\u00ean khuy\u1ebfn m\u00e3i kia l\u00e0 khuy\u1ebfn m\u1ea1i, c\u00f2n khuy\u1ebfn m\u1ea1i th\u00ec l\u1ea1i ch\u00ednh l\u00e0 khuy\u1ebfn m\u00e3i, song trong b\u00e0i vi\u1ebft n\u00e0y, ng\u01b0\u1eddi vi\u1ebft c\u0103n c\u1ee9 v\u00e0o c\u00e1c quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh c\u1ee7a ph\u00e1p lu\u1eadt \u0111\u1ec3 ph\u00e2n bi\u1ec7t khuy\u1ebfn m\u1ea1i v\u00e0 khuy\u1ebfn m\u00e3i.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 th\u00f4ng tin h\u1eefu \u00edch FTS g\u1eedi t\u1edbi qu\u00fd \u0111\u1ed9c gi\u1ea3<\/p>\n

C\u00f4ng ty FIRST TRUST SOLUTION cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p\u00a0 h\u1ed7 tr\u1ee3 cho doanh nghi\u1ec7p, tr\u01b0\u1eddng h\u1ecdc \u0111a d\u1ea1ng:<\/p>\n