{"id":9648,"date":"2025-03-26T16:03:33","date_gmt":"2025-03-26T09:03:33","guid":{"rendered":"https:\/\/fts.com.vn\/?p=9648"},"modified":"2025-11-06T14:35:20","modified_gmt":"2025-11-06T07:35:20","slug":"nhung-ung-dung-ai-pho-bien-nhat-danh-cho-doanh-nghiep-2025-tang-toc-chuyen-doi-so-cung-fts","status":"publish","type":"article","link":"https:\/\/fts.com.vn\/en\/article\/nhung-ung-dung-ai-pho-bien-nhat-danh-cho-doanh-nghiep-2025-tang-toc-chuyen-doi-so-cung-fts\/","title":{"rendered":"Nh\u1eefng \u1ee8ng D\u1ee5ng AI Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t D\u00e0nh Cho Doanh Nghi\u1ec7p 2025 \u2013 T\u0103ng T\u1ed1c Chuy\u1ec3n \u0110\u1ed5i S\u1ed1 C\u00f9ng FTS"},"content":{"rendered":"

Top \u1ee8ng D\u1ee5ng AI Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t D\u00e0nh Cho Doanh Nghi\u1ec7p 2025 | FTS<\/h1>\n
Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 di\u1ec5n ra m\u1ea1nh m\u1ebd, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh, n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u0103m 2025, c\u00e1c \u1ee9ng d\u1ee5ng AI ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc, mang \u0111\u1ebfn nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 cho nhi\u1ec1u l\u0129nh v\u1ef1c t\u1eeb marketing, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh, v\u1eadn h\u00e0nh, \u0111\u1ebfn thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 video. H\u00e3y c\u00f9ng FTS<\/strong><\/a> kh\u00e1m ph\u00e1 chi ti\u1ebft nh\u1eefng \u1ee9ng d\u1ee5ng AI ph\u1ed5 bi\u1ebfn nh\u1ea5t d\u00e0nh cho doanh nghi\u1ec7p trong n\u0103m 2025 v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u0103ng t\u1ed1c tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1!<\/div>\n
<\/div>\n
\"\"<\/div>\n
\n

<\/h2>\n

1. AI Trong Marketing v\u00e0 B\u00e1n H\u00e0ng \u2013 C\u00e1 Nh\u00e2n H\u00f3a Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/strong><\/h2>\n
\n

Marketing v\u00e0 b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i l\u1edbn nh\u1ea5t t\u1eeb AI, nh\u1edd kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u r\u1ed9ng v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c gi\u00fap doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u1ea3m chi ph\u00ed marketing, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    \n
  • T\u1ea1o n\u1ed9i dung th\u00f4ng minh<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 AI nh\u01b0 ChatGPT (ph\u00e1t tri\u1ec3n b\u1edfi OpenAI) hay Jasper AI h\u1ed7 tr\u1ee3 marketer l\u00ean \u00fd t\u01b0\u1edfng, vi\u1ebft b\u00e0i qu\u1ea3ng c\u00e1o, t\u1ea1o n\u1ed9i dung cho blog, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing v\u00e0 th\u1eadm ch\u00ed l\u00e0 k\u1ecbch b\u1ea3n video. V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p b\u00e1n m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o b\u00e0i vi\u1ebft v\u1ec1 \u201cTop 5 m\u1eb9o ch\u0103m s\u00f3c da m\u00f9a \u0111\u00f4ng\u201d ch\u1ec9 trong v\u00e0i ph\u00fat, v\u1edbi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho SEO v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n

    \"\"<\/p>\n

      \n
    • Chatbot h\u1ed7 tr\u1ee3 24\/7<\/strong>: Chatbot AI, nh\u01b0 Engati hay Tidio, gi\u00fap doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m v\u00e0 h\u01b0\u1edbng d\u1eabn mua s\u1eafm. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 H&M hay Sephora \u0111\u00e3 s\u1eed d\u1ee5ng chatbot \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m \u0111\u1ebfn h\u1ed7 tr\u1ee3 thanh to\u00e1n, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 20%.<\/li>\n
    • Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/strong>: Google Analytics, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c thu\u1eadt to\u00e1n AI, gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. AI c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng cao nh\u1ea5t, v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.<\/li>\n
    • Qu\u1ea3ng c\u00e1o th\u00f4ng minh<\/strong>: C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google Ads hay Meta Ads s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o, nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 gi\u1ea3m chi ph\u00ed qu\u1ea3ng c\u00e1o. AI c\u0169ng h\u1ed7 tr\u1ee3 A\/B testing t\u1ef1 \u0111\u1ed9ng, gi\u00fap doanh nghi\u1ec7p t\u00ecm ra m\u1eabu qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n<\/ul>\n
      \n

      <\/h2>\n

      2. AI Trong Qu\u1ea3n Tr\u1ecb Nh\u00e2n S\u1ef1 \u2013 Tuy\u1ec3n D\u1ee5ng Th\u00f4ng Minh v\u00e0 Qu\u1ea3n L\u00fd Hi\u1ec7u Qu\u1ea3<\/strong><\/h2>\n
      \n

      AI \u0111ang thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p tuy\u1ec3n d\u1ee5ng v\u00e0 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, gi\u1ea3m chi ph\u00ed, t\u00ecm ki\u1ebfm nh\u00e2n t\u00e0i ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

        \n
      • T\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean hi\u1ec7u qu\u1ea3<\/strong>: C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Taleo (ph\u00e1t tri\u1ec3n b\u1edfi Oracle) hay LinkedIn Recruiter s\u1eed d\u1ee5ng AI \u0111\u1ec3 \u201cqu\u00e9t\u201d c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 tr\u00ean internet, t\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 nh\u01b0 k\u1ef9 n\u0103ng, kinh nghi\u1ec7m, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n tuy\u1ec3n l\u1eadp tr\u00ecnh vi\u00ean Python c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean t\u1eeb LinkedIn, GitHub v\u00e0 c\u00e1c di\u1ec5n \u0111\u00e0n c\u00f4ng ngh\u1ec7 kh\u00e1c.<\/li>\n
      • S\u00e0ng l\u1ecdc h\u1ed3 s\u01a1 t\u1ef1 \u0111\u1ed9ng<\/strong>: AI c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch v\u00e0 s\u00e0ng l\u1ecdc h\u00e0ng ngh\u00ecn h\u1ed3 s\u01a1 trong v\u00e0i ph\u00fat, gi\u1ea3m th\u1eddi gian x\u1eed l\u00fd t\u1eeb 23 gi\u1edd xu\u1ed1ng ch\u1ec9 c\u00f2n 1-2 gi\u1edd. Theo th\u1ed1ng k\u00ea, ch\u1ec9 12-25% h\u1ed3 s\u01a1 \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n, v\u00e0 AI gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c \u1ee9ng vi\u00ean kh\u00f4ng ph\u00f9 h\u1ee3p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, \u0111\u1ed3ng th\u1eddi x\u1ebfp h\u1ea1ng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p.<\/li>\n
      • Ph\u1ecfng v\u1ea5n th\u00f4ng minh<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 HireVue s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch video ph\u1ecfng v\u1ea5n, \u0111\u00e1nh gi\u00e1 ng\u00f4n ng\u1eef c\u01a1 th\u1ec3, gi\u1ecdng n\u00f3i v\u00e0 n\u1ed9i dung tr\u1ea3 l\u1eddi c\u1ee7a \u1ee9ng vi\u00ean, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra g\u1ee3i \u00fd v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u00f4ng ty.<\/li>\n
      • Tr\u1ee3 l\u00fd \u1ea3o nh\u00e2n s\u1ef1<\/strong>: Tr\u1ee3 l\u00fd \u1ea3o AI, nh\u01b0 LV Chatbot AI for HXM c\u1ee7a L\u1ea1c Vi\u1ec7t, h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean 24\/7, tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 ch\u00ednh s\u00e1ch, ph\u00fac l\u1ee3i, n\u1ed9i quy, ho\u1eb7c l\u1ecbch ngh\u1ec9 ph\u00e9p. C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m 70% th\u1eddi gian cho b\u1ed9 ph\u1eadn HR, \u0111\u1ed3ng th\u1eddi t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n
      • Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean<\/strong>: AI c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t, d\u1ef1 \u0111o\u00e1n nguy c\u01a1 ngh\u1ec9 vi\u1ec7c v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c bi\u1ec7n ph\u00e1p gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i, nh\u01b0 t\u0103ng l\u01b0\u01a1ng, \u0111\u00e0o t\u1ea1o ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh c\u00f4ng vi\u1ec7c.<\/li>\n<\/ul>\n

        \"\"<\/p>\n

        \n

        <\/h2>\n

        3. AI Trong Ph\u00e2n T\u00edch T\u00e0i Ch\u00ednh \u2013 D\u1ef1 B\u00e1o Ch\u00ednh X\u00e1c, Qu\u1ea3n L\u00fd R\u1ee7i Ro<\/strong><\/h2>\n
        \n

        AI \u0111ang tr\u1edf th\u00e0nh \u201cc\u00e1nh tay ph\u1ea3i\u201d c\u1ee7a c\u00e1c CFO trong vi\u1ec7c ph\u00e2n t\u00edch t\u00e0i ch\u00ednh, d\u1ef1 b\u00e1o v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, iups doanh nghi\u1ec7p t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c trong d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh, gi\u1ea3m thi\u1ec3u r\u1ee7i ro, ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/p>\n

          \n
        • D\u1ef1 b\u00e1o t\u00e0i ch\u00ednh<\/strong>: AI ph\u00e2n t\u00edch l\u1ecbch s\u1eed giao d\u1ecbch, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf \u0111\u1ec3 d\u1ef1 b\u00e1o doanh thu, chi ph\u00ed v\u00e0 d\u00f2ng ti\u1ec1n. V\u00ed d\u1ee5, c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 IBM Watson s\u1eed d\u1ee5ng AI \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n doanh thu h\u00e0ng qu\u00fd v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao, gi\u00fap doanh nghi\u1ec7p l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 hi\u1ec7u qu\u1ea3.<\/li>\n
        • T\u1ef1 \u0111\u1ed9ng h\u00f3a k\u1ebf to\u00e1n<\/strong>: Ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n t\u00edch h\u1ee3p AI\u00a0t\u1ef1 \u0111\u1ed9ng ki\u1ec3m tra s\u1ed5 s\u00e1ch, l\u1eadp b\u00e1o c\u00e1o t\u00e0i ch\u00ednh, v\u00e0 \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh m\u1edbi nh\u1ea5t v\u1ec1 k\u1ebf to\u00e1n, ch\u1eb3ng h\u1ea1n nh\u01b0 Ngh\u1ecb \u0111\u1ecbnh 70\/2025\/N\u0110-CP v\u1ec1 h\u00f3a \u0111\u01a1n, ch\u1ee9ng t\u1eeb. AI c\u0169ng gi\u00fap ph\u00e1t hi\u1ec7n c\u00e1c l\u1ed7i nh\u1eadp li\u1ec7u ho\u1eb7c sai s\u00f3t trong b\u00e1o c\u00e1o, ti\u1ebft ki\u1ec7m h\u00e0ng gi\u1edd l\u00e0m vi\u1ec7c th\u1ee7 c\u00f4ng.<\/li>\n
        • Ph\u00e1t hi\u1ec7n gian l\u1eadn<\/strong>: Machine Learning, m\u1ed9t nh\u00e1nh c\u1ee7a AI, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c giao d\u1ecbch b\u1ea5t th\u01b0\u1eddng, nh\u01b0 chuy\u1ec3n kho\u1ea3n kh\u00f4ng h\u1ee3p l\u1ec7 ho\u1eb7c h\u00f3a \u0111\u01a1n gi\u1ea3 m\u1ea1o. C\u00e1c ng\u00e2n h\u00e0ng l\u1edbn nh\u01b0 JPMorgan Chase \u0111\u00e3 \u00e1p d\u1ee5ng AI \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro gian l\u1eadn, b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
        • Qu\u1ea3n l\u00fd r\u1ee7i ro<\/strong>: AI ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c r\u1ee7i ro t\u00e0i ch\u00ednh, nh\u01b0 bi\u1ebfn \u0111\u1ed9ng t\u1ef7 gi\u00e1, l\u1ea1m ph\u00e1t ho\u1eb7c suy tho\u00e1i kinh t\u1ebf, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u1ee9ng ph\u00f3 k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n
          \n

          <\/h2>\n

          4. AI Trong Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed \u2013 T\u0103ng Tr\u01b0\u1edfng Doanh S\u1ed1 B\u1ec1n V\u1eefng<\/strong><\/h2>\n
          \n

          Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (TM\u0110T) l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng AI m\u1ea1nh m\u1ebd nh\u1ea5t, gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u0103ng doanh s\u1ed1v\u00e0 gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh.<\/p>\n

            \n
          • G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m c\u00e1 nh\u00e2n h\u00f3a<\/strong>: AI ph\u00e2n t\u00edch l\u1ecbch s\u1eed mua s\u1eafm, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng. V\u00ed d\u1ee5, Nordstrom s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm v\u00e0 mua s\u1eafm, gi\u00fap t\u0103ng doanh s\u1ed1 l\u00ean 15%.<\/li>\n
          • Chatbot h\u1ed7 tr\u1ee3 mua s\u1eafm<\/strong>: Chatbot AI, nh\u01b0 nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p tr\u00ean Shopee hay Lazada, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng t\u1eeb t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u1ebfn ho\u00e0n t\u1ea5t giao d\u1ecbch, \u0111\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u1ec1 v\u1eadn chuy\u1ec3n.<\/li>\n<\/ul>\n

            \"\"<\/p>\n

              \n
            • T\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng<\/strong>: AI d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, Amazon s\u1eed d\u1ee5ng AI \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u01a1n h\u00e0ng \u0111\u1ebfn kho g\u1ea7n nh\u1ea5t, gi\u1ea3m chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 th\u1eddi gian giao h\u00e0ng.<\/li>\n
            • Ph\u00e2n t\u00edch gi\u00e1 c\u1ea3<\/strong>: AI so s\u00e1nh gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec1 xu\u1ea5t m\u1ee9c gi\u00e1 c\u1ea1nh tranh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn.<\/li>\n<\/ul>\n
              \n

              <\/h2>\n

              5. AI Trong V\u1eadn H\u00e0nh v\u00e0 S\u1ea3n Xu\u1ea5t \u2013 T\u1ef1 \u0110\u1ed9ng H\u00f3a Quy Tr\u00ecnh<\/strong><\/h2>\n
              \n

              AI gi\u00fap doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh v\u1eadn h\u00e0nh, t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, mang l\u1ea1i hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i, gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh, c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c.<\/p>\n

                \n
              • T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh<\/strong>: AI c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nh\u01b0 nh\u1eadp li\u1ec7u, ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng, ho\u1eb7c x\u1eed l\u00fd t\u00e0i li\u1ec7u. V\u00ed d\u1ee5, tr\u1ee3 l\u00fd \u1ea3o AI c\u1ee7a L\u1ea1c Vi\u1ec7t gi\u00fap tra c\u1ee9u, t\u00f3m t\u1eaft th\u00f4ng tin v\u00e0 gi\u1ea3i \u0111\u00e1p ngay tr\u00ean t\u00e0i li\u1ec7u, ti\u1ebft ki\u1ec7m 60% th\u1eddi gian cho nh\u00e2n vi\u00ean.<\/li>\n
              • B\u1ea3o d\u01b0\u1ee1ng d\u1ef1 \u0111o\u00e1n<\/strong>: Trong ng\u00e0nh s\u1ea3n xu\u1ea5t, AI s\u1eed d\u1ee5ng d\u1eef li\u1ec7u t\u1eeb c\u1ea3m bi\u1ebfn \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c s\u1ef1 c\u1ed1 thi\u1ebft b\u1ecb, nh\u01b0 h\u1ecfng h\u00f3c m\u00e1y m\u00f3c, gi\u00fap gi\u1ea3m th\u1eddi gian ng\u1eebng ho\u1ea1t \u0111\u1ed9ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed b\u1ea3o tr\u00ec. V\u00ed d\u1ee5, General Electric (GE) \u0111\u00e3 \u00e1p d\u1ee5ng AI \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n b\u1ea3o d\u01b0\u1ee1ng cho c\u00e1c \u0111\u1ed9ng c\u01a1 m\u00e1y bay, gi\u1ea3m chi ph\u00ed b\u1ea3o tr\u00ec l\u00ean \u0111\u1ebfn 30%.<\/li>\n
              • T\u1ed1i \u01b0u h\u00f3a s\u1ea3n xu\u1ea5t<\/strong>: AI ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c \u201cbottleneck\u201d trong quy tr\u00ecnh s\u1ea3n xu\u1ea5t, t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a, nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh l\u1ecbch tr\u00ecnh s\u1ea3n xu\u1ea5t ho\u1eb7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd.<\/li>\n
              • Qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Trello hay Asana t\u00edch h\u1ee3p AI \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, nh\u1eafc nh\u1edf deadline v\u00e0 d\u1ef1 \u0111o\u00e1n th\u1eddi gian ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n, gi\u00fap \u0111\u1ed9i ng\u0169 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
                \n

                <\/h2>\n

                6. AI Trong Thi\u1ebft K\u1ebf H\u00ecnh \u1ea2nh v\u00e0 Video \u2013 S\u00e1ng T\u1ea1o N\u1ed9i Dung Chuy\u00ean Nghi\u1ec7p<\/strong><\/h2>\n
                \n

                AI \u0111ang c\u00e1ch m\u1ea1ng h\u00f3a l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 video, gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o, chuy\u00ean nghi\u1ec7p m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf l\u1edbn gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed thi\u1ebft k\u1ebf, t\u0103ng t\u1ed1c \u0111\u1ed9 s\u1ea3n xu\u1ea5t n\u1ed9i dung, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh\/video v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n

                  \n
                • T\u1ea1o h\u00ecnh \u1ea3nh t\u1eeb v\u0103n b\u1ea3n<\/strong>: C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 DALL-E 3 (ph\u00e1t tri\u1ec3n b\u1edfi OpenAI), MidJourney hay Canva\u2019s Magic Media cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o h\u00ecnh \u1ea3nh t\u1eeb m\u00f4 t\u1ea3 v\u0103n b\u1ea3n. V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p th\u1eddi trang c\u00f3 th\u1ec3 nh\u1eadp \u201cm\u1ed9t phi h\u00e0nh gia \u0111ang c\u01b0\u1ee1i ng\u1ef1a ngo\u00e0i v\u0169 tr\u1ee5\u201d v\u00e0 AI s\u1ebd t\u1ea1o ra h\u00ecnh \u1ea3nh minh h\u1ecda ch\u1ec9 trong v\u00e0i gi\u00e2y, ti\u1ebft ki\u1ec7m chi ph\u00ed thu\u00ea nhi\u1ebfp \u1ea3nh gia ho\u1eb7c thi\u1ebft k\u1ebf.<\/li>\n<\/ul>\n

                  \"\"<\/p>\n

                    \n
                  • Ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh t\u1ef1 \u0111\u1ed9ng<\/strong>: AI h\u1ed7 tr\u1ee3 ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, t\u1eeb x\u00f3a n\u1ec1n, \u0111i\u1ec1u ch\u1ec9nh \u00e1nh s\u00e1ng, \u0111\u1ebfn th\u00eam hi\u1ec7u \u1ee9ng. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Adobe Photoshop (t\u00edch h\u1ee3p AI) hay Luminar AI gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u1eb9p m\u1eaft m\u00e0 kh\u00f4ng c\u1ea7n k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf cao.<\/li>\n
                  • T\u1ea1o video t\u1ef1 \u0111\u1ed9ng<\/strong>: C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Synthesia hay Lumen5 s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o video t\u1eeb v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh c\u00f3 s\u1eb5n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o video qu\u1ea3ng c\u00e1o, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ed9i dung \u0111\u00e0o t\u1ea1o ch\u1ec9 trong v\u00e0i ph\u00fat, v\u1edbi gi\u1ecdng n\u00f3i v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c AI t\u1ea1o ra.<\/li>\n
                  • T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho m\u1ea1ng x\u00e3 h\u1ed9i<\/strong>: AI ph\u00e2n t\u00edch xu h\u01b0\u1edbng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Instagram, TikTok \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t k\u00edch th\u01b0\u1edbc, phong c\u00e1ch v\u00e0 n\u1ed9i dung h\u00ecnh \u1ea3nh\/video ph\u00f9 h\u1ee3p, gi\u00fap doanh nghi\u1ec7p thu h\u00fat nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n.<\/li>\n<\/ul>\n
                    \n

                    <\/h2>\n

                    7. K\u1ebft Lu\u1eadn<\/strong><\/h2>\n
                    \n

                    N\u0103m 2025, AI kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u201ctr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c\u201d gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh, t\u1eeb marketing, nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh, v\u1eadn h\u00e0nh, \u0111\u1ebfn thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 video. Vi\u1ec7c \u1ee9ng d\u1ee5ng AI m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng m\u00e0 c\u00f2n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

                    \u00a0Theo d\u00f5i website fts.com.vn<\/strong> \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    Top \u1ee8ng D\u1ee5ng AI Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t D\u00e0nh Cho Doanh Nghi\u1ec7p 2025 | FTS Trong b\u1ed1i c\u1ea3nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 di\u1ec5n ra m\u1ea1nh m\u1ebd, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh, n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh […]<\/p>\n","protected":false},"featured_media":13424,"template":"","article_category":[10,12],"class_list":["post-9648","article","type-article","status-publish","has-post-thumbnail","hentry","article_category-ke-toan-tai-chinh","article_category-quan-tri-nhan-su"],"_links":{"self":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article\/9648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article"}],"about":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/types\/article"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media\/13424"}],"wp:attachment":[{"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/media?parent=9648"}],"wp:term":[{"taxonomy":"article_category","embeddable":true,"href":"https:\/\/fts.com.vn\/en\/wp-json\/wp\/v2\/article_category?post=9648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}